There’s no doubt that YouTube is a great marketing tool and is something that all dive operators should be utilising. Not only does it let you show off all of your cool diving videos but it is a great way to create and improve your brand awareness, potentially leading to increased sales. Sometimes, your video might just take off and be seen by thousands, if not millions!
Eaglehawk Dive Centre, a small PADI 5 Star Dive Centre situated at Eaglehawk Neck on the Tasman Peninsula in southeastern Tasmania, have a variety of videos on their YouTube channel. One in particular has been viewed almost1.5 million times in 10 months! Only recently the video had 12, 000 views overnight! For owners and Marine Biologists Michael Baron and Karen Gowlett-Holmes this is a great achievement which is solely due to the great video they regularly film, edit, upload and share.
The video, filmed and copyrighted by Michael Baron, runs for just over 1 minute and showcases a Giant Pyrosome and Salps, which are pelagic (free swimming) tunicates or sea squirts. All species are open ocean animals that rarely come close to shore. Pyrosomes are colonies of tiny animals that form hollow tubes sealed at one end – the species in the first part of the video are giant Pyrosome Pyrostremma spinosum which can reach up to 30 metres in length! Tasmania is one of the few areas in the world where a wide range of oceanic gelatinous plankton, including ctenophores and jellyfish come close to shore and are easily seen while diving.
For information on how to create a YouTube Channel for your business please contact your PADI Regional Manager.
Brace for impact! Our eco partner Project AWARE Foundation is powering ocean heroes into action. But you hold the power to put their project in motion. Does their Ocean Action Project stand up to the competition? You be the judge. Cast your vote by 1st September 2012. http://bit.ly/OOtm1f
This is a great opportunity for PADI professionals to get involved and ensure projects in your area are well supported.
PADI Asia Pacific partners with Bonnier Corporation to launch Sport Diver Asia Pacific.
PADI Asia Pacific and Bonnier Corporation are pleased to take the first step toward a true global PADI Diving Society with the expansion of Sport Diver magazine into the Asia Pacific region. Published by Bonnier Corporation, Sport Diver has been the official publication of the PADI Diving Society in the PADI Americas region since 1999. The PADI Diving Society strives to encourage scuba divers to make the most of their dive lifestyle by promoting underwater exploration, continuing education, the latest gear advancements and aquatic environmental advocacy. At the hub of the PADI Diving Society are PADI Dive Centres and Resorts, which are positioned as the ultimate fulfilment centres for all scuba diving needs. Read the full article here.
AsPADI Pros, you can use this competition to help with your marketing and promotional efforts. Its also a great opportunity to promote the PADI Digital Underwater Photographer course for those who are interested in underwater photography.
Your divers can enter for a chance to win a SeaLife ReefMaster Mini camera. The most popular ‘underwater photo’ and the most popular ‘above the surface photo’ will win this great prize!
Submissions end, and voting begins, on the 24th August. So get your divers snapping away and they might win a great prize!
PADI Regional Managers David Oliver, Ian Cumming and Hans Ullrich will be using this site to keep PADI Pros up to date with Industry news and events. You can also follow us on Facebook at and on Twitter
Don’t forget to visit the PADI Pros site for the latest online services, marketing tools, videos, images, training essentials and much more..