Going Global – PADI Travel Affiliate Program

By Ted Alan Stedman

As the all-new PADI Travel™ Affiliate Program rolls out, PADI® Dive Centers and Resorts are poised to take part in a growing digital marketing presence that stands to significantly raise the bar for how dive travel is sold. This recently launched division replaces the former PADI Travel Network with a more comprehensive, refined program designed with additional benefits. Qualifying PADI Dive Centers and Resorts can now more precisely leverage PADI Travel’s expertise in the dive community to earn attractive commissions, help increase in-store sales and assist with organizing successful group trips.

“Helping PADI Dive Centers and Resorts to be more successful is our biggest priority,” says Drew Richardson, President and CEO of PADI Worldwide. “The PADI Travel Affiliate Program is a concrete way to help our dive centers leverage travel to grow their revenue, while keeping their divers engaged and drive even more divers into their stores. We’re excited to bring this new service to PADI Members.”

PADI Members who’ve been on board with their own dive travel agencies don’t need to be sold on the concept. Depending on location, anywhere from 15 to 50 percent of gross profits can generally be attributed to dive travel and the related purchases. For PADI Dive Centers and Resorts with defined offseasons due to weather or other seasonal factors, dive travel sales bridge the gap during those slow periods. When travel generates sales, dive centers see a corresponding uptick in gear purchases and specialty certifications sales as customers prepare for their dive vacations.

“Embedding travel into a scuba diving business is a proven way to get divers certified, keep them active and ultimately get them to take more courses and buy more equipment,” says Sandro Lonardi, PADI Travel head of marketing. The PADI Travel Affiliate Program is the easiest and most effective way for PADI Dive Centers and Resorts to start or boost a travel business, he says. “Referring divers to a trusted travel website or organizing your own group trips is key to maintaining a community of engaged, loyal scuba enthusiasts. The Travel Affiliate Program is designed as a turn-key program for qualified PADI Dive Centers and Resorts, and offers the tools needed to profit by selling travel.”

The Buzz on Affiliate Programs

In the Digital Age, the old ways of doing business have been broadsided by a barrage of internet-savvy business models that have turned the world of commerce upside down. Among these are affiliate programs. Simply put, affiliate programs (sometimes called associate programs) are business arrangements in which an online merchant pays affiliates commissions to send them traffic or referrals that result in a sale. There are always three parties in this arrangement: the customer, the affiliate and the merchant. These affiliate sites traditionally post links to the merchant site and are paid according to a particular agreement.

The affiliate program method was -pioneered in 1996 when Jeff Bezos, CEO and founder of Amazon​.com, popularized this idea as an internet marketing strategy. Amazon.com began by having affiliates post links to individual books for sale on Amazon.com, or for Amazon.com in general, and agreed to pay affiliates a percentage of the profits if someone clicked on the link and then purchased books or other items. The affiliate helped make the sale, but Amazon.com did everything else: took the order, collected the money and shipped the book to the customer. Needless to say, the digital affiliate sale model has skyrocketed beyond anyone’s imagination, well beyond books to every aspect of the -consumer marketplace.

The affiliate’s model makes practical sense on multiple levels. Recruiting affiliates is an excellent way to increase a brand presence and sell products (such as travel) online under the banner of an established brand – in this case PADI – which infers quality assurance. It’s also an economical and effective marketing strategy – a great way for a company to spread the word about its products, while increasing its presence through affiliates that can likewise capitalize on the brand association without investing much -capital outlay.

Over the past few years, affiliate programs have grown enormously in popularity, taking many interesting forms. For many businesses with website portals that don’t exclusively rely on eCommerce, functioning as an affiliate is a good way to participate in eCommerce while being associated with a large established brand with superior name recognition.

PADI Travel Affiliate Program ABCs

So how does being a PADI Travel Affiliate work? Think of travel.padi.com as the platform for growing the scuba and freediving market. Through participating PADI Affiliates, PADI Travel combines every aspect of the dive travel experience under one virtual roof – from research, dive instruction and certification to travel purchases. The Affiliate Program takes into account the various physical assets, differences, limitations and opportunities of qualified participants, allowing for a customized approach tailored to the specifics of each PADI Dive Center or Resort.

As affiliates, qualifying PADI Dive Centers and Resorts can take the lead and sell any of the hundreds of destinations and live-aboard trips offered by PADI Travel. That means no more surfing to various sites or using search engines to root out dive travel destinations that may not be affiliated with PADI. On a practical level, the program is streamlined into three distinct segments: affiliate commissions; in-store sales; and group trips and charters. Each carries its own degree of profit potential, with considerations given to the spectrum of capabilities and circumstances of individual PADI affiliates. “We’ve worked with numerous PADI Dive Centers and Resorts to create the program from scratch, and it’s really designed to meet the needs of those who use it,” Lonardi says.

With affiliate commissions, the process is simple. PADI Dive Centers earn profits by referring divers to PADI Travel. These dive customers are most likely to prefer independent travel and are unlikely to book group trips. Dive centers can earn commissions in situations where otherwise there would be no sale. To capitalize on this new revenue stream, the shop simply needs to refer them to PADI Travel (ideally by using a trackable link or by placing the reservation directly on travel.padi.com on their behalfs).

The next tier of the program, in-store sales, allows PADI Travel to refer divers to PADI Dive Centers and Resorts. Once customers have booked dive travel, they’re more likely to purchase equipment and sign up for courses or other relevant dive services. After divers book a trip through PADI Travel, they’ll be sent follow up communications suggesting they return to the referring dive center to check out relevant training opportunities and new equipment suitable for their dive excursion.

The final segment of the Travel Affiliate Program, group trips and charters, provides PADI Dive Centers and Resorts with access to unbeatable service, group discounts, extra spots, dive show specials and free diver insurance when they book their group trips through PADI Travel. Additionally, PADI Travel takes the legwork out of organizing group travel. With a 24/7 customer support team, PADI Travel can deal with any issues as they arise – plus, the upcoming PADI Travel Marketplace makes it easy to fill any unbooked spots.

What It Means

If you’re among the PADI community who already sells travel, the Travel Affiliate Program can substantially enhance your efforts. PADI Travel gives affiliates access to a huge global selection of liveaboards and resorts, as well as outstanding marketing support that includes training guides and POS (point-of-sale) materials. For those with an in-house travel agency, you can count on access to the largest inventory of bookable scuba diving properties in the world – 400 and growing. That means any bookings you make through PADI Travel will earn cash at the standard travel agency commission rate.

If you don’t already sell travel, now you can earn an attractive commission for every diver you point toward PADI Travel. There’s no need to organize a trip, no need to do anything beyond being the connection between the customer and PADI Travel. In all cases, PADI Travel will show you the money by tracking referrals as affiliates are provided a special link or tracking code automatically associated with the seller and customer that triggers a commission payment once a booking with PADI Travel occurs. Sellers are also provided with offline materials combined with codes that ensure where and how sales are generated and ensuing commissions.

“PADI Dive Centers and Resorts will gain a trusted travel partner in PADI Travel,” says Lonardi, “Divers will be served by the best-rated travel expert team in the industry. Professionalism and knowledge are two key traits of PADI Travel Customer Service.”

PADI Travel offers a global approach to dive travel that hasn’t existed until now. Through the program, PADI Dive Centers and Resorts can use a powerful service designed to help grow more profitable businesses. “Inspiring and enabling divers to explore the world is a proven way to keep divers active, motivate them to take more courses and purchase the appropriate equipment for dive adventures of a lifetime,” adds Lonardi. “The PADI Travel Affiliate Program will help grow the dive industry and increase dive travel profitability while inspiring divers to travel the world.”

A version of this article originally appeared in the 4th Quarter Edition of The Undersea Journal.

PADI Instructor Examinations for January 2019

16-Jan-19 | Cebu, Philippines

16-Jan-19 | Koh Lanta, Thailand

16-Jan-19 | Pattaya, Thailand

19-Jan-19 | Phuket, Thailand

22-Jan-19 | Anilao, Philippines

22-Jan-19 | Koh Tao, Thailand

25-Jan-19 | Kota Kinabalu, Malaysia

25-Jan-19 | Puerto Galera, Philippines

26-Jan-19 | Bali, Indonesia

26-Jan-19 | Sydney, Australia

26-Jan-19 | Khao Lak, Thailand

26-Jan-19 | Koh Lanta, Thailand

28-Jan-19 | Dumaguete, Philippines

29-Jan-19 | Gili Islands, Indonesia

The Undersea Journal First Quarter 2019 – Now Available

Each quarter The Undersea Journal is filled with stories and articles that help you stay informed and inspired as a PADI Professional.

The First Quarter 2019 edition includes articles on; tips for turning students into engaged divers, how to make PADI’s marketing resources work for you, DEMA show updates, dive shops making a difference, how travel helps a commitment to dive, and many other articles.

There are several digital reading options for you to access this publication:

If you’ve opted for the printed version, it will continue to be delivered to your mailing address.

If you have any questions please contact customerservice.ap@padi.com.

February Tips from the PADI Quality Management Team

Each month the PADI Quality Management team continues to bring you tips on how to maintain and improve safety in your professional diving activities. This month we heard from Quality Management Consultant, Rebecca Wastall.

FACT OR FICTION

This month we decided to fire frequently asked questions to the Quality Management team to see if things are actually fact or fiction!

IF YOU BREACH STANDARDS YOU WILL BE EXPELLED

Fiction. When a complaint comes in, the Quality Management Consultant looks at all the facts and the member’s history. When members deviate from PADI Standards, most often unintentionally, the Quality Management program acts to get members back on track and help them avoid future problems. Deliberate, repeat offenders, on the other hand, are dealt with firmly and can face suspension, retraining and expulsion from the organisation.

THE QUALITY MANAGEMENT DEPARTMENT CAN PROVIDE ADVICE ON STANDARDS AND BEST PRACTICE

Fact. The Quality Management Consultants are here to support you. We are happy to receive calls and emails concerning standards or best practice, all of which will be held in confidence and not disclosed to anyone without your consent.

A FLEXIBLE SKILL MEANS THE INSTRUCTOR DECIDES IF THEY CONDUCT IT OR NOT

Fiction. As defined in the Instructor Manual a flexible skill must be conducted during the PADI Scuba Diver and PADI Open Water Course. The flexibility element allows the instructor to choose the best time to conduct the flexible skill within the parameters of either the PADI Scuba Diver or PADI Open Water programme. One of the best examples would be the Controlled Emergency Swimming Ascent where the instructor would choose the best location and conditions for the CESA on Open Water dives 2, 3 or 4.

A CESA LINE IS “OPTIONAL” IF YOU CAN CONTROL YOUR STUDENT

Fiction. The use of a control line to conduct the Controlled Emergency Swimming Ascent is mandatory when conducting the CESA in the ocean as per the Instructor Manual at page 65. This skill is taught with a control line to make it realistic and safe. The control line is there for you to stop your student if they ascend too fast. It is unacceptable to overweight yourself or hold on to your student without a line to stop a runaway ascent. In addition please consider that a Surface Marker Buoy may not be of sufficient strength to act as a control line despite it being secured. Page 65 of the PADI Instructor manual clearly describes how to run this skill.

I CAN USE THE CONTINUING EDUCATION ADMINISTRATIVE DOCUMENT TO COVER A 12 MONTH PERIOD OF TRAINING AT ONE STORE

Fact. This form has been approved by the RSTC to cover standard liability for a period of 12 months if a student conducts more than one programme. This is providing they do not change the store the programmes are conducted at. A good example would be where a student takes both the PADI Advanced Open Water and then moves straight onto the PADI Specialty Diver Programme.

THE RSTC LIABILITY FORM PROTECTS YOU FROM ALL PUBLIC LIABILITIY CLAIMS

Fiction. The RSTC liability form only protects you from the “assumed” risks of diving. A good example would be the fact that scuba diving is conducted underwater and the student assumes any general risks involved with being submerged. It does not protect you from any actions that would be deemed negligent. A good question to ask yourself is “would a reasonably prudent PADI member act in the same way?” If the answer is yes it is likely that your actions are ok and you would not be found negligent. If the answer is no then you may be acting outside the normal parameters of diving and the assumed risks it holds. In these circumstances you could be held liable.

WHEN STUDENTS HOLD A FLOAT ON THE SURFACE WHILST THE INSTRUCTOR CONDUCTS A CESA FROM 6M BELOW THEY MUST BE SEPARATELY SUPERVISED

Fact. It is unacceptable to leave your students unattended during any training element of the PADI Open Water Course. The Instructor Manual requires direct supervision throughout. This can be found within the Instructor Manual at page 52.

AS A DIVE CENTRE I WILL NOT BE LIABLE FOR THE ACTIONS OF MY FREELANCE INSTRUCTORS

Fiction. If you engage the services of a freelance instructor to undertake PADI courses at your store you have formed a legal relationship. If anything were to occur and negligence found, a store could still be vicariously liable for the freelance instructor’s actions in the same way as if they were an employee. In essence, there is a relationship between you and the instructor which involves a contract of services. This contract would allow a diver to sue both the individual member and store in any claim of negligence.

WEIGHTS MUST BE DROPPED TO SUCCESSFULLY COMPLETE THE EMERGENCY WEIGHT DROP SKILL IN THE PADI OPEN WATER COURSE

Fact. PADI standards do not allow you to pass your weight belt to your instructor or place your weight belt on the side of the pool in the conduct of this skill. If there are concerns about damaging the pool then use sand weights or soft matting to prevent damage. Make sure your students know why this skill needs to be mastered. They must understand in certain circumstances it could prevent an incident from occurring. See page p56 of the instructor manual for the full standard.

IT IS ACCEPTABLE TO HAVE MY STUDENTS STOP A FEW TIMES DURING THE 200M WATERMANSHIP SKILL IF THEY RE STRUGGLING TO COMPLETE THE SKILL IN ONE GO

Fiction. This must be a continuous swim as defined at page 53 of the Instructor Manual. Remember if your students are struggling with this component of the PADI Open Water Course you can consider the 300m snorkel instead. Never modify the watermanship skills. Failure to master watermanship could lead to serious incidents in the future.

All the best in your professional diving activities and Let’s Dive Safe.

Rebecca Wastall | Quality Management Consultant, PADI Asia Pacific.

Email: qa@padi.com.au

2019: Creating Real Resolutions

2019 - Sunset - Resolutions

It’s almost a tradition. Each year in January, we resolve to “eat better,” “spend less time on YouTube,” “rotate the tires on time,” or whatever. But by February, we’ve forgotten it. Why? Because most resolutions are really wishes or things we’re told we “ought” to do, instead of commitments from our hearts. So, our daily grind easily pushes them into the back seat.

This year, let’s break from tradition and apply our passion for diving and the underwater world to find some real resolutions. You’ve probably noticed that when people commit to real, important resolutions that they genuinely care about, they get things done. They prove American philosopher William James right when he said, “Act as if what you do makes a difference. It does.”

Because we think differently and have different talents, perhaps exactly what you’re most passionate about differs from me – and that’s fine because there are many needs that call on us as a force for positive change. But ultimately, every struggle we passionately commit to either involves nature, other people, ourselves or often, a combination of these.

underwater - scuba diver - conservation - ocean health

Nature

In previous blogs I’ve talked about how divers are already making a difference in the face of the numerous threats to our seas. Globe-wide problems can seem overwhelming, but these divers show that we can and do make a difference if we know their secret – they don’t think broad and wide. They think small and deep. They pick small, focused things that don’t overwhelm, like reducing plastic waste one straw at a time or campaigning to make a local reef a Hope Spot or marine protected area and passionately focus on them. Joining cleanups, volunteering as citizen scientists, coral farming . . . the list is long, definitely not always easy, but doable. So, while no one of us can save the oceans, together we will, working in millions of important ways at the same time. Need some ideas about where you fit in? Start here.

Latin America - Scuba Divers - Top side - Ocean
Latin America; Marketing; Puerto Rico; 2011

Other People

You know diving transforms lives, or you probably wouldn’t be reading this. It’s a powerful tool for positive social change. It inspires people creatively, helps overcome social barriers and importantly, creates active ocean advocates. As I talked about in my last blog, diving is a substantial healing force.

Diving is also a rare activity in which a seasoned pro can pair with a first-time novice and both have a genuinely great dive together (try that playing tennis). Diving brings families and friends together, bridges cultures (underwater, we all speak the same language) and teaches teamwork and self-discipline.

“You cannot change anyone,” American author Roy T. Bennett reminds us, “but you can be the reason someone changes.” Resolve to be that reason. Set a goal to tell someone every week (or day!) about why you love diving, and when they like what they hear, how to get started. Diving helps us be better people, and not sharing it is, in my opinion, a bit selfish.

Scuba Divers - Diving Buddy - Ocean - Underwater

Ourselves

Don’t dismiss continuing your diver education as a “real” resolution just because you’ll enjoy doing it. Look at it this way: If you’re committed to showing people underwater beauty – or damage – would learning underwater imaging help? If you’re removing debris in cooler water, can you do more if you learn to dive a dry suit? To document invasive and original species populations, would learning fish identification help? Adaptive support diving for sharing diving with people who have challenges? To be in the ultimate position to share diving, look at Divemaster, Assistant Instructor and PADI Open Water Scuba Instructor. And, think beyond diving – CPR and first aid can make a huge difference for someone wherever you are, and learning a new language allows you to be an underwater ambassador to more people and cultures. No matter how much we’ve accomplished or know, there’s always something more to do and learn. Master Spanish painter Pablo Picasso said, “I’m always doing that which I can’t do, so that I may learn how to do it.” Great advice.

As we replace flimsy traditional resolutions with genuine commitments to be a force for good, I’ll leave you with a favorite quote. Rob Siltanen, advertising executive behind some of Apple’s most successful campaigns, said this:

The people who are crazy enough to think they can change the world
are the ones who do.

Dr. Drew Richardson
PADI President & CEO

Dive Community Comes Together for Coral Restoration Workshop

By Jen Clent – Regional Manager Indonesia & Timor-Leste

Situated near Bali in Indonesia are a group of islands growing in popularity. Nusa Lembongan, Nusa Ceningan and Nusa Penida are just a short boat ride away from Bali and are fast becoming known as an amazing diving destination.

With growing popularity however, there also comes an impact on the environment. To combat this impact members of this dive community are extremely proactive in ocean conservation. Regular environmental events, clean ups, Dive Against Debris, seminars and education based dive training are a regular occurrence. Most businesses have initiated waste management programs and are actively aiming to reduce diver impacts through environmental briefings for guests.

Recently Andrew Taylor, biologist and certified restoration practitioner from Blue Corner Marine Research invited this dive community to get together in an effort to begin coral restoration in an important area used regularly by divers.

Andrew initiated a pilot project to determine the restoration method best suited to the specific environmental conditions in the area. He then recommended the best restoration method for the chosen site on Nusa Penida, which was to conduct a two step physical and biological restoration effort.

OLYMPUS DIGITAL CAMERA
Divers installing the frames

First the team physically stabilized the rubble substrate using modular reef structures or coral frames. By installing these structures a framework is provided to minimize erosion and create patch reefs. Suitable hard coral species are then transplanted upon the structures to establish patch reefs which in time, will expand across the rubble area.

Andrew explains the workshop below:

“The workshop ran as an intensive 2 day event for professional local divers of the Nusa Islands in Bali. The first day involved classroom training on coral reef ecology and restoration techniques, followed by an afternoon of working dives. On the second day structures and coral transplants were inspected and documented for what will be an ongoing monitoring project. The workshop was offered free of charge to the local community in an effort to get all the dive instructors, divemasters and dive centres involved in protecting and restoring the reef. During the workshop 50 coral frames were installed at the restoration site! Funding for reef structures and operational logistics of the workshop were made possible with diver donations, assistance from several dive shops on the Nusa Islands, fundraising events at Blue Corner Bar, and generous donations from community partners”.

workshop i

This restoration effort is the start of what will be an ongoing restoration program in the Nusa Islands.  The event was attended and supported by 25 Dive Professionals and volunteers from 6 PADI Dive Centres and Resorts. Additionally, the event was supported by the Marine Megafauna Foundation, Coral Triangle Center, Lembongan Marine Association, Komunitas Penyelam Lembongan and the Ministry of Marine Affairs, Bali Province (DKP).

Logistics were arranged through Blue Corner Dive and the project had the backing of PADI & Project AWARE.

PADI Regional Managers get to experience some great conservation initiatives all around their region. If you are undertaking conservation initiatives through your PADI Dive Shop, contact your PADI Regional Manager to discuss ideas, implementation and support.

V-Insurance Policies Fully Endorsed by PADI & Approved for International Use

As a dive professional, having adequate insurance should be a top priority. In Rebecca Wastall’s PADI Quality Management Tips article, she notes: “In today’s changing world I don’t think we can ignore the importance of insurance. Make sure you are protected as a dive professional. We live in litigious times and comprehensive cover should be at the top of your agenda.”

Litigation is a global issue, and we have seen dive related lawsuits filed in many locations around the world, including countries where liability insurance is not compulsory.  We strongly recommend that you protect yourself, and do so with a specialist dive insurance policy that is valid worldwide, fully endorsed by PADI Asia Pacific and has been designed to include cover and benefits essential to every diver.

The V-Insurance combined liability insurance policy provides that worldwide coverage (including USA and Canada) and is accepted by PADI Asia Pacific, PADI EMEA and PADI Americas.

V-Insurance Group is the only insurance broker that PADI Asia Pacific endorse.  They provide a customised range of insurance policies for PADI Asia Pacific members (Instructors, Assistant Instructors, Divemasters and Retail & Resort Association Members) which include Public Liability, Professional Indemnity, Legal Defence Costs, Crisis & Media Management and cover for Fines & Penalties. 

It is top level cover at a competitive price which offers true value and the right help when needed most.  In addition to the diving insurance essentials, ($10M Public & Products Liability, $10M Professional Indemnity), there are extra benefits included at no extra cost, such as cover for underwater scientific projects, film and media projects and liability for watercraft up to 15 metres in length.

Strong member support of the PADI Asia Pacific insurance program over the last 20 years has resulted in the availability of a policy at a competitive price that provides superior coverage and supports the PADI Risk Management initiatives. In the event of a serious incident or claim, the claims team behind our insurance program is the most experienced in the Asia Pacific region with over 20 years’ experience in the dive industry.  Service is available 24 hours a day, 7 days a week with access to local resources to give you the help you need, when it is needed most.

The 2018/2019 PADI Asia Pacific insurance program and online applications are now available at www.padiinsurance.com.au

Should you have any questions about your V-Insurance policy please feel free to contact customerservice.ap@padi.com or padi@vinsurancegroup.com

PADI-Attended Dive Expos in 2019

Attending Dive Expos can provide PADI Dive Shops with a vast array of opportunities to meet and engage with current and potential divers. It is also a fantastic way to learn about and trial new PADI products, meet with PADI staff and network with fellow PADI Professionals.

PADI will be participating in numerous consumer dive expos throughout 2019. The primary goal of PADI’s attendance is to assist PADI Dive Centres and Resorts promote PADI courses and the PADI brand. In 2018, PADI Dive Shops collectively sold 35% more PADI courses at dive shows in Asia Pacific than the previous year and we look forward to another successful year in 2019.

PADI Member Forums, seminars and PADI Business Academies are also often arranged to coincide with dive expos.

PADI will be exhibiting at the following Dive Expos in 2019.

ISPO Beijing 16-19 January 2019 Beijing, China
Korean Underwater Sports (KUSPO) 28 February – 3 March 2019 Seoul, South Korea
Asia Dive Expo (ADEX) Singapore 11-14 April 2019 Singapore
DRT Shanghai 12-14 April 2019 Shanghai, China
Malaysia International Dive Expo (MIDE) 3-5 May 2019 Kuala Lumpur, Malaysia
Thailand Dive Expo (TDEX) 16-19 May 2019 Bangkok, Thailand
Asia Dive Expo (ADEX) China TBA Beijing, China

*Please note this list is subject to change without notice.

Read about some of the things you can do to make your exhibition a success in order to reap the benefits of attending. You should also contact your PADI Regional Manager or the PADI Marketing team to enquire about any support you may be eligible for, including marketing collateral and promotional offers.

In the event that PADI is not attending an expo, additional support will be offered to assist exhibiting PADI Members with their marketing efforts.

PADI Asia Pacific looks forward to assisting you with your dive show attendance and other events in 2019.

PADI’s Mission 2020 Pledge: Join Us!

PADI Mission 2020 - PADI - Mission - 2020

PADI’s long-standing commitment to ocean conservation began more than 25 years ago with the formation of Project AWARE® Foundation. In 2017, the PADI Pillars of Change were introduced to increase awareness of issues affecting our ocean communities, and to mobilize PADI Professionals and divers to act together as a catalyst for positive change. Now, the PADI organization is integrating the Mission 2020 effort to reduce plastics in the ocean into its overall commitment to ocean health and corporate citizenship ethos.

Aligning with PADI’s belief that greater change can be affected when working together, Mission 2020 is a collection of pledges from organizations within the diving community to change business practices to protect and preserve the ocean for the future. With a primary focus on single-use plastics, the project sets ambitious targets of changes to be made before World Oceans Day 2020.

PADI’s Mission 2020 Pledge

As PADI moves towards a fully integrated and digital learning system, we will lessen our dependency on plastics and packaging, thereby mitigating the plastic footprint of PADI Professionals and the million divers certified each year. To broaden our impact even further, PADI is committed to rallying our 6,600 Dive Centers and Resorts to reduce their use of single-use plastics by the year 2020. We invite everyone to make a pledge and to change their business practices in support of a clean and healthy ocean.

“We are passionate about creating a preferred view of the future in healthier oceans. We have a strong legacy of environmental conservation behind us and a robust roadmap for continued progress that will drive our force for good responsibility well into the future. This is the foundation of PADI’s Mission 2020 pledge, and it is our hope that this project will inspire the PADI community to make immediate commitments that will lead to lasting change.’ – Drew Richardson, President and CEO of PADI Worldwide

Why You Should Make a 2020 Commitment

It’s good for the planet – Changing your business practices to reduce plastics is good for the ocean and good for us too. Let’s protect the places we love to dive and make sure they are healthy for future generations.

It will enhance your business – Consumers are proud to attach themselves to a business with purpose. Show your customers that you care about the ocean and they will reward you with their loyalty.

It’s good for the dive industry – If we come together as an industry to protect our ocean planet, we set a good example for other businesses to follow. If a clean, healthy ocean is our goal, we need all the help we can get.

Plastic - Reef - Ocean - Plastic on Reef

PADI’s Mission 2020 pledge to reduce plastic with help restore ocean health. Join us in protecting the underwater world we love.

Impactful Ways to Reduce Your Plastic Use

  •  Prevent debris from getting into the ocean! Remove single use plastics like water bottles, plastic bags and plastic cups from your shop and dive boats.
  • Work with your local community to organize joint beach and underwater clean-up events. This effort brings awareness to everyone about how individual behaviors positively impact our environment.
  • Set monthly and yearly clean up goals for your local dive sites. Log the debris on the Project AWARE Dive Against Debris® App to contribute to data collection that could influence new ocean-friendly policies.
  • Protect your local waters and Adopt a Dive Site™. It’s the ideal way to engage in ongoing, local protection and monitoring of our underwater playgrounds.
  • Carry sustainably made merchandise in your dive center or resort. Make sure tee shirts, hoodies and other branded goods come from eco-friendly suppliers and are made from non-plastic materials or from recycled plastic fibers.
  • Make the switch to PADI eLearning® and improve your carbon footprint. Going digital reduces production of plastic materials and removes the need for shipping.

Make a Mission 2020 Pledge

All members of the dive community are encouraged to make a Mission 2020 pledge. And what a great time to align your pledge with your 2019 New Year’s resolutions! Whether sustainability is already a key component of your business model or you’re just getting started, we encourage you to join in by making adjustments (big and small) to your business practices in support of a clean and healthy ocean. See what others in the industry have pledged on Mission 2020’s Who’s In page.

We believe that the global PADI family is a force for good that can help play a critical role in protecting and preserving our oceans for the future if we all make conservation a priority at our places of business.

Have You Renewed Your PADI Membership for 2019?

Maybe you’ve been busy during the past several months and haven’t had the time to renew your PADI Membership for 2019. If you haven’t renewed, please use one of the following methods as soon as possible to maintain your renewed membership status.

  1. Renew OnlinePADI Pros’ Site
  2. Renew by Email; memdep@padi.com.au
  3. Renew by Phone; +61 2 9454 2888

We appreciate you choosing PADI as your diver training organisation.