PADI Specialty of the Quarter – Quarter 4 (October- December 2018)

Would you like to increase specialty certs this quarter?

The popular Specialty of the Quarter campaign has been crafted to do just this. With easy to adopt marketing tools be sure to grow interest in continuing education today!

Quarter 4, 2018 will be focusing on:

With two PADI Specialties on offer, you have the flexibly to promote what best suits your dive shop. PADI Asia Pacific will also be promoting these specialty courses throughout the quarter to consumers.

3 easy steps to get you started:

  1. Download marketing toolkit
  2. Print speciality posters and flyers
  3. Bundle with core courses

Bundling is a great way to add-value and provide a convenient way to introduce divers to PADI Specialty courses. Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.

Start your campaign today!

To help you promote the PADI Specialty of the Quarter you can download free digital marketing materials in English, Korean, Traditional Chinese and Simplified Chinese which includes web banners, headers and more.

DOWNLOAD MARKETING TOOLS

Questions?

Contact your PADI Regional Manager, Regional Training Consultant or the PADI Asia Pacific marketing team on marketing@padi.com.au.

Responders in Action

When Emergency Responders use their skills to care for an injured or ill person, it’s significant and worth sharing. In this newsletter we’d like to share a good news story from Vanuatu.

If you know of any Emergency Responders who have used their Emergency First Response skills in an emergency situation, or if you’ve used your training to help someone in need, please send the information describing the action to Emergency First Response by using the Responder in Action Report form found in the Appendix of your EFR Primary and Secondary Care Instructor Guide and email it to qa@padi.com.au so the Emergency Responders involved will receive formal recognition for their efforts.

This good news story from Vanuatu is a great example:

Last March PADI Master Scuba Diver Trainer / EFR Instructor Wilfred ‘Wills’ Tileya # 330494 and PADI Divemaster / Emergency Responder Luaky Nabanga # 466304 (both working at PADI Five Star IDC Resort Big Blue # S36279 in Port Vila, Vanuatu) were going out for a night dive around 6:30pm, just after sunset.

Half way out at the channel they noticed a catamaran with four people waving franticly, trying to attract their attention. The Big Blue boat was the only boat out on the harbour. As they got closer, they noticed a person in the water face down and in distress.

Luaky grabbed him and managed to pull the man into the boat where he lay on the floor, breathing but unable to speak. The patient was put into the recovery position and returned to base, still unable to give his name. Wills called emergency services and tended to the patient, keeping him warm, until EMS arrived. He was treated on the scene and taken to hospital where he was released the following day.

Congratulations to Wills and Luaky – this person’s luck would have run out had you not spotted the emergency and responded in such an effective manner; well done!

Expand into Instructor Training

Are you an experienced EFR Instructor? Would you like to help new instructor candidates become EFR professionals? Training other professionals is a demanding but rewarding job.

Helping new EFR instructor candidates to gain instructor level knowledge and skill and then pass that on through positive coaching to their own students is the role of the EFR Instructor Trainer. As an EFRIT your own skills will also be polished as you role model instructor level teaching. You’ll also consider opportunities outside your normal market as you guide instructors considering work in a wide range of environments.

If you would like to be an EFR Instructor Trainer you will need to:

  • Be a current, authorised EFR Primary / Secondary Care Instructor
  • Be an EFR Care For Children Instructor
  • Have registered at least 25 EFR students, or
  • Have conducted at least 5 separate EFR courses

AND

  • Successfully complete an EFR Instructor Trainer Course

For dates and locations of these courses CLICK HERE. Please note that additional locations are added throughout the year so if you don’t see one that is convenient for you, contact our Instructor Development team to see if one can be scheduled (bearing in mind each course is subject to a minimum number of participants).

Emergency First Response Manuals Go Digital

The first EFR digital student manuals are planned for release during 2018. With more and more people using their tablets, phones and computers the option for online and offline digital study materials is increasingly popular and in demand.

The manuals will be accessed through the Adobe Experience Manager (AEM) platform which offers a great online and offline experience across various platforms. It also offers the ability to search for key words so that a learner can quickly find information to review or jump back to a specific topic or course content. Updates are almost seamless and each time the user logs in the most current content is available.

Watch out for further information and announcements with exact launch date.

Divers Already Make A Difference

When you hear reports about overfishing, global climate change, coral bleaching, shark finning . . . and the list goes on . . . it’s tempting to question whether the situation is hopeless. Will we have coral reefs in 30 years? Will anything be living in the seas in 50 years?


Photo by I Love the Sea

Yes, and yes. The seas face formidable challenges, but they have formidable allies – you, me and more than 25 million other divers around the world among them. It’s not just that you and your fellow divers can make difference, but that you’re already making a difference through personal efforts like recycling, responsibly consuming only sustainable seafood, reducing our carbon footprints and campaigning to protect endangered marine animals. These are vital efforts, none of which are wasted, with millions (and growing) of divers and nondivers doing these – which is great. But, compared to some outdoor groups, divers raise the bar for environmental stewardship and leadership. Beyond the forefront of conservation and preservation, divers are at the forefront of restoration.

Did you know that, working alongside scientists, divers help grow and replace coral? Use 3D printing to create artificial structures where real coral and coral species can live? Remove debris (like plastics!) from almost every dive site? Replant mangroves, sea grasses and other vegetation vital to coral and oceanic health? Use different methods

to protect and repopulate turtles, fish and other species? Gather data we need to identify and implement ongoing and new solutionsTeach kids and cultures what we’re learning and that we do make a difference so that saving and restoring the planet continues, expands and strengthens? These are not small local experiments – these are fins-on-the-ground, proven-results initiatives in action.

The truth is, we face a much bigger threat than the issues facing the seas, and it is this: loss of hope. We don’t want our heads in the sand, but let’s not lose perspective amid the doom and gloom. There are thousands of healthy coral reefs and other dive sites around the world. By staying informed, innovative and engaged, we can not only visit these, but preserve them, learn from them and leverage them to rebuild and restore.

I believe in realistic optimism and hopeful future, partly because the data support them, but also because really, we have no choice. With hopelessness comes inaction, resignation and surrender, which solve nothing. Hope anchors our souls to what’s possible, to action, and to doing what needs to be done. This isn’t Pollyanna – no one expects the global environment to be like it was in 1618 – but it can be vibrant, healthy and growing. A healthy Earth with healthy seas can be the ultimate heritage we leave our children and theirs.

Literally every dive you and I make can be a step towards that goal — with that in mind, remember that 15-23 September is AWARE Week. Please join the 25 million (and growing) divers who are fighting to restore our ocean planet. If you’re not yet involved with an AWARE event, please click the link and join in: http://www.padi.com/aware-week/join.

Dr. Drew Richardson
PADI President & CEO

Make the Most of the PADI Master Scuba Diver Challenge

The PADI Master Scuba Diver rating is often described as the ‘black belt of scuba,’ and this year, PADI are giving you the chance to win a yearly PADI Membership by inspiring your customers to join this elite group of divers.

The PADI Master Scuba Diver Challenge was created to help your business increase sales of specialty courses and grow interest in the prestigious PADI Mater Scuba Diver rating.

We spoke with one of the 2017 winners, Natalie Hunt from Assava Dive Resort to gain an insight into how they put the challenge to work at their store, and how you can achieve similar success at yours.

We offered specialties such as Wreck, Deep and Nitrox to our current Divemasters and we also promoted the ECO programs such as Dive Against Debris and Shark Conservation specialties. Divemasters received a discount on their specialties, especially when the took more than one specialty.

For other guests who wanted to become specialty divers but didn’t want to do their Divemaster course, we suggested the Master Scuba Diver program to them.

These easy-to-adopt initiatives are a great starting point to increase your specialty certifications. For a more personalised approach, Natalie explains how they recommended flexible programs based on guests’ diving experience.

“Leigh did her MSD program – she had already 200 dives so we suggested taking the specialty programs that would further develop her skills such as PPB, Deep, Nitrox, Wreck and Search & Recovery…We told her about the MSD application promo which was free of charge which also was an added selling point.”

Oftentimes, it’s simply a matter of starting the conversation – which we’ve made easy with this range of tools. Still need ideas? Check out this blog here.

Need more info? Get in touch with your Regional Manager or alternatively email marketing@padi.com.au.

PADI Asia Pacific Regional Training Consultant (Chinese speaking)

PADI Asia Pacific has a new career opportunity available for a Regional Training Consultant to provide training and sales consultation for PADI Members predominantly in support of outbound Chinese tourists within the Asia Pacific region.

Key Responsibilities:

  • Serve as the direct contact for PADI Members for training and product support
  • Support the sales of PADI products and services by providing customer consultation, order processing and resolve order related customer issues
  • Educate PADI Members about the features and benefits of PADI products and services and assist Members in the interpretation of PADI standards and procedures
  • Work closely with Regional Managers in meeting or exceeding sales goals

Required Skills, Knowledge & Experience:

  • PADI IDC Staff Instructor with minimum 2 years’ experience as an active Instructor member
  • Current PADI Membership and insurance coverage
  • Business communication skills in English and Chinese (Mandarin essential, Cantonese desirable)
  • A thorough understanding of PADI products and services, including digital products, to be able to answer inquiries from PADI Members and students
  • Strong commitment to serve the goals and direction of PADI

To Apply:

Please send your CV to Alison Vasek, Manager, Human Resources at alison.vasek@padi.com.au

Applications Close:

Friday 31st August 2018.

Contact Details:

Alison Vasek

Manager, Human Resources

PADI Asia Pacific

Unit 3, 4 Skyline Place, Frenchs Forest, Australia