PADI Pros Facebook Page New Global Structure

The PADI Pros Facebook Pages are important platforms for PADI to communicate important news, updates and tips relating to PADI and the industry specific to your region.

These Facebook Pages will soon be merging into a new global page structure.

What does this mean for me?

You will most likely not notice any difference; however, you will be defaulted to the regional page based on the country where you live. You will have the option to switch regional pages by selecting a different country.

How do I switch regional pages?

  • Hover over ‘More’ below the Page’s cover photo.
  • Select Switch Region.
  • Select the country you want as your default for the Page.
  • Click Save Preference.

Example from facebook.com/PADIProsNorthAmericaCaribbean

padi-pros-global-screenshot

padi-pros-global-screenshot-2

What will the global page structure look like?

There will be a new global PADI Pros Facebook page and then the same regional pages that you have already been following.

padi-pros-global-screenshot-3-jpgWhat PADI Pros Facebook pages are currently available?

PADI Pros
PADI Pros Africa
PADI Pros East Asia
PADI Pros Europe
PADI Pros Japan
PADI Pros Latin America
PADI Pros Middle East
PADI Pros North America & Caribbean
PADI Pros Oceania
PADI Pros South East Asia
PADI Pros South Korea

We strongly encourage you to visit and ‘Like’ the PADI Pros Facebook Page relative to your region.

If you have any questions about this transition, please contact PADI’s social media team at socialmedia@padi.com.

New PADI Divemaster Promotional Video Available

We are excited to announce a brand new video for the PADI Divemaster course on the PADI YouTube Channel. The video focuses on inspiring new and existing divers to take the next step and Go PRO.

Here are a few ideas on how you can use this great new video to help drive your business:

  • Share the video across your website and social media channels to inspire existing customers and even their non-diving friends to choose the PADI Professional lifestyle.
  • Play the video on-screen in your store to attract the attention of visitors to your shop who might be thinking of their next steps in diving.
  • Show the video as part of a final presentation at the end of the PADI Rescue Diver course to inspire your new Rescue Divers to  continue their adventures with you.
  • Include the video in an email newsletter targeted at your existing Rescue Divers along with a limited edition promotional offer to encourage course bookings.

Should you have any questions or need assistance on utilising this video, or other PADI marketing material, please contact your PADI Regional Manager.

PADI YouTube Videos Exceed 1 Million Views

The PADI Go Dive, Keep Diving & Go Pro videos have now reached over a million views on the PADI YouTube channel!

Continuing in popularity, these videos demonstrate the opportunities and experiences available for scuba divers, from a recreational to professional level.

View these videos and utilise for your own content purposes via the below.

PADI Go Dive

PADI Keep Diving

PADI Go Pro

For further information on these videos or how to get the most out of them, feel free to contact your PADI Regional Manager for assistance.

You can also access these from the Marketing Toolbox on the PADI Pros Site.

ScubaEarth hits 150,000+ Users & the eTraining Logbook Released

As ScubaEarth hits another milestone, reaching over 150,000+ users, now is a great time to ensure that your Dive Shop and Instructors have a presence on this premier dive platform.

Since the launch of PADI’s range of Open Water Digital Certification Pak’s, Open Water Students now have the opportunity to log their training dives online, via ScubaEarth. No more signing wet logbooks, use your digital signature to approve all the required dives to certify your students!

How to Approve your students eTraining Dives?

Once a student has logged their training dive via ScubaEarth they will see the following ‘Pending Approval’ next to their dive.

etraining log

As the Instructor, you will now receive an email asking you to approve the dive.

etraining log

Click through to the PADI Pros Site and enter your Single Sign On.  Follow the instructions through to the Online Processing Centre, where you will be able to select the eTraining Dive Log.

etraining log

From here you can view the list of students and their dives that are pending approval.

etraining log

Once you select and approve the appropriate dives these will process and become available in ScubaEarth for the student to view. The Student will receive an email to notify them of the approval.

etraining log

The status in ScubaEarth for the student will then change from ‘Pending Approval’ to ‘Approved’.

etraining log

Scuba Diving on Honeymoon

A honeymoon is the perfect time for happy couples to start diving together, or continue their scuba adventures at their honeymoon destination.

To help inspire people to become divers with you either before they go, or whilst enjoying their holiday of a lifetime, we have created the following video: ‘How Deep is Your Love? Go Scuba Diving On Your Honeymoon’ for you to share on your website, social media and email templates.

Looking to advertise your content on Facebook?

Despite the dramatic decline in Facebook reach seen across many Facebook Pages, it remains one of, if not the most important online platform for businesses to reach out to their audience.

By boosting your posts and utilising the advertising manager, you can help your most important content reach a greater proportion of your Page Fans or even users who do not currently follow you. These options both require investing a small, or large, amount of money so it is important that you set things up correctly from the beginning of your campaign.

As a newcomer to Facebook Advertising, you may not know of the text-to-image ratio that determines whether you image can be used.

Your promoted image cannot include more than 20% text. This applies to promoted Page posts, offers, App advertisements and all other Ads that will show in the Facebook News Feed. Sometimes if you have more than 20% text in your image you may find that Facebook reject your image immediately or that it takes a few hours before their review process finds yours does not meet guidelines.

An easy way to test whether your image meets guidelines is to use their Grid Tool.

To use the grid tool:

  1. Go to the grid tool.
  2. Click Browse to upload an image you want to use in your ad.
  3. Click Show grid to display the image within the 5×5 grid.
  4. Click on the boxes that contain text. If text is present in 6 or more boxes, then the image more than likely has more than 20% text and may not eligible to be used in an ad in News Feed.
  5. If your image has more than 20% text, you will need to edit your Ad and replace the image.

For more tips on how Facebook and other social media platforms can be used for your dive centre or resort, contact your PADI Regional Manager.

The PADI Facebook Page reaches 1 Million Fans!

PADI Facebook 1 million
With 1 Million Fans and counting, the PADI Facebook Page is the biggest Facebook Page dedicated to divers, the underwater world and conservation. It is an online community where over 1,000,000 divers across the world connect to find information, tell stories about their favourite scuba diving experiences and engage with one another about their passion for the underwater world. It is a place where divers can share the beautiful details of nudibranch, moments of awe in the presence of whale sharks or even fun photos of marine life joining the ‘selfie’ trend.

It is also a place which shows how scuba diving can enhance and change lives for the better, create new opportunities and bring people together. Much of the content shared on the PADI Facebook Page directs fans to blog articles which create interest in scuba diving in your region, from explorations of local sites through to tips on learning to dive or continuing education, as well as assisting them in finding your business via our PADI Dive Shop Locator.

The bigger the PADI Facebook presence, the bigger the benefit it is for you.

Facebook is not the only place where we create a buzz, however. Along with ScubaEarth® (our interactive online scuba diving community with over 72,000 users), our presence on YouTube, Twitter, Google+, Instagram, Pinterest and more shows just how much the scuba diving community love to engage with their peers.

If you are not utilising these social media platforms for your business already, you are missing out on the chance to engage with existing customers and reach out to new ones. If you need a helping hand to get started, contact your local Oceania PADI Regional Manager.

Thank you for your continued contribution to the PADI online presence, making the PADI Facebook Page the biggest Page dedicated to scuba divers and the industry.

PADI supports Fiji Dive Expo

For the past nine years PADI Asia Pacific has supported the Fiji Dive Committee through sponsorship of the Fiji Dive Expo to assist the country’s diving industry.

Ian Cumming, PADI Regional Manager for the South Pacific and Marketing Executive, Sheridan Hatcher attended the event which took place in the Coral Coast from 20 – 21 February, 2014 at Warwick Fiji Resort & Spa.

The annual expo provides an opportunity to share information about PADI’s diving services and support with local visitors and PADI Professional Members in Fiji.

PADI’s support was recognised and published in the Fiji Times – see here for the full Fiji Times article.

Sheridan_ Ian Fiji  sml

Facebook Tip: Graph Search

In March 2013 Facebook introduced the new and improved ‘Graph Search’ feature. As put by Facebook, Graph search lets you search for more than you’ve previously been able to find, including photos of and friends or co-workers, interests, or likes meaning you can discover things friends have in common that you never realized before, find new activity partners, discover great music similar to bands you already listen to, make your own travel guide, and more.

There are, however, many users who still do not have this feature enabled on their personal profile and we are regularly asked how to enable it.

To enable this feature on your Facebook page simply do the following:

  • Navigate to your ‘Setting’ by clicking the gear icon in the top right of your Home Page.
  • Change your language to ‘English (US)’
  • See the graph appear!

Facebook language

For more information on the Facebook Graph Search feature you can view this Facebook Help section.

Linking your Twitter to Facebook

In this article we take a quick look at how you can make life easier for yourself. Reluctant Twitter using Dive Centres often worry about having to generate content for their Facebook page and for Twitter. Posting to both takes up more time then posting to one. Linking your Facebook page to your Twitter account is a simple process that means you only have to post once.

That’s right, once you have your two accounts linked, every time you post to your Facebook page it automatically gets Tweeted. One update, one lot of work and its posted on two networks. Simple and time saving. Heres how:

1. Open your browser of choice, log into Facebook and in another tab log into Twitter.

2. While logged in to Facebook go to this URL https://www.facebook.com/twitter/

3. You will now have a screen which shows your personal Facebook profile first and then a list of your pages under the heading “Link your pages to twitter”

Link facebook to twitter

 Click on the grey Link to Twitter button on the right of the screen.

4. Next you will have the Twitter Authorisation screen:

Authorise-twitter

Here you need to check that you are connecting to the right Twitter account. This is displayed in the top right of the screen. Once you are happy to authorise, then click the blue button. If you didn’t logon to Twitter in step 1 then now you will be asked to logon to your twitter account as part of the authorisation screen.

5. Congratulations your Facebook Page is now linked to you Twitter account. One final step is to select which types of Facebook update you wish to post.

Linked to twitter

You can return back to Facebook.com/twitter at anytime to change these settings or unlink the accounts.

Finally you post on twitter will look a bit like this with a short link to your Facebook page and the first part of the text from the post.

Facebook post on twitter

We hope you found this a simple and useful tool to help you with your social media.