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PADI MSD Challenge – Coming Soon

8 Nov

The PADI MSD Challenge is a contest for eligible PADI Dive Centres or Resorts in Asia Pacific and offers prizes for PADI Members. It is a PADI Member focused contest and tools are available to help you promote the PADI Master Scuba Diver rating to divers.

PADI MSD Challenge artwork available in the marketing toolkit

This contest is aimed to help grow interest in the PADI Master Scuba Diver rating and increase the sales of related PADI con-ed courses and student materials. PADI con-ed courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.

The goal of the Contest is for PADI Dive Centres or Resorts to increase their Continuing Education certifications and, specifically, their MSD certifications (rating) beginning 1st December 2017 to 31th May 2018, over the same calendar period for 2016/2017. Eligible entrants are automatically entered and will compete in one of two categories, which are based on the PADI MSD Challenge program;

  • Level 1: PADI Dive Centers with 0-4 MSD certifications during the Comparison Period
  • Level 2: PADI Dive Centers with 5+ MSD certifications during the Comparison Period

Prizes:

  • 1st place winner in level 1 and 2: 1 Free 2018 PADI Retailer & Resort Association Membership Renewal (Refunded)*. 5 PADI Gift Packs with backpack, polo shirt, t-shirt, cap and water bottle. 1 AU$300 PADI Gear Voucher. Total Retail Value: AU$900 plus 2018 Membership Renewal Fee* (AU$236.00 – AU$1513.00, excluding GST, depending on Membership Level).
  • 2nd place winner in level 1 and 2: 5 PADI Gift Packs with backpack, polo shirt, t-shirt, cap & water bottle. 1 AU$150 PADI Gear Voucher. Total Retail Value: AU$750.

Official Contest Rules – *Refer to official contest rules (Coming Soon). 2018 Renewal will be refunded for winner.

Important Note: The above information is subject to change. Official communication with rules will be sent via email and available via your PADI Regional Manager later in November.

Resources & tools: To help you promote the PADI Master Scuba Diver rating to divers you can download free digital marketing materials at the PADI Pros Site (Toolbox > Marketing > More Campaigns).

Questions? Contact your PADI Regional Manager or the PADI Asia Pacific marketing team; marketing@padi.com.au.

PADI Specialty of the Quarter – Coming Soon

8 Nov

Coming soon to PADI Asia Pacific, the PADI Specialty of the Quarter campaign will focus on different PADI specialties each quarter.

While officially launching for 2018 we have made the Q4 2017 resources and tools available to gather feedback from PADI Members on the campaign.

This marketing initiative will help you grow interest in continuing education and increase sales of PADI Specialty courses and student materials. PADI Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.

Each quarter there will be two PADI Specialty courses promoted. This will provide flexibility to promote both or select the one which best suits your dive shop while still being a focused campaign. PADI Asia Pacific will also be promoting these specialty courses throughout Quarter 4.

Quarter 4 (Oct – Dec) 2017 Specialities:

  • PADI Wreck Diver Specialty course
  • PADI Digital Underwater Photographer Specialty course

2018 PADI Specialty of the Quarter: Q1 calendar will be released in early December 2017.

Resources and tools:  To help you promote the PADI “Specialty of the Quarter” you can download free digital marketing materials including web banners, headers, and more and the PADI Pros Site (Toolbox > Marketing > More Campaigns).

 Questions? Contact your PADI Regional Manager or the PADI Asia Pacific marketing team; marketing@padi.com.au.

New My PADI Club™ Offers More for PADI Members

8 Feb

my-padi-club-passport

My PADI Club is a brand new portal to the underwater world and a vibrant home for the dive community. It delivers the information potential divers need to start their adventure and certified divers want to continue diving. My PADI Club offers tools, expert advice and a community of like-minded divers to make it easier for people to explore, learn, and share their passion for diving.

A digital platform accessible from any device, My PADI Club lets divers of all levels log unlimited dives and use eCards to verify certification. It offers dive advice with an Ask an Expert feature and personalized Go Dive®! Alerts let divers know when conditions at favorite dive sites are just right. It helps divers connect, find new buddies, and become part of the largest dive community in the world. They can plan their next underwater exploration with ratings and reviews of dive sites and dive shops from experts and fellow divers.

My PADI Club also offers discounts on PADI eLearning® for divers working towards their next certification. If divers need a refresher, they can save on PADI ReActivate® to keep their skills up-to-date. Divers also get exclusive discounts on the best diving brands.

For PADI® Members, My PADI Club attracts and retains more divers while increasing sales. It encourages people to go diving, continue their dive education and save on equipment purchases – with them. It offers a new revenue-generating stream to all PADI Dive Center, Resort and individual members:

Instructors and dive shops will earn a commission for every new diver they enroll. Connect with students and customers by encouraging them to use the Dive Logbook, Buddy Finder and Go Dive! Alerts. Never miss an opportunity to share a great dive with customers again by selecting favorite dive sites and preferred conditions for personalized Go Dive! Alerts. See their journey and stay connected to them along the way. The extensive discounts My PADI Club divers enjoy make it easier to sell more gear, book more repair and maintenance, and complete more certifications. Use the platform to promote events, find new customers and drive more business. PADI Members have total access and can use the My PADI tools and features for free. As a PADI Professional Member, you get all the benefits simply by registering.

My PADI Club is a new way for divers to connect with dive centers, resorts, instructors and dive buddies. It is backed by research conducted by one of the world’s most respected independent research firms and specifically addresses barriers to new diver enrollment and key reasons why divers become inactive. It’s shaped by the customer’s voice to deliver exactly what they are asking for.

logo-my-padi-club-passport

Make My PADI Club yours. To learn more, contact your PADI Regional Manager or Regional Training Consultant for more information.

My PADI Club Benefits for PADI Members

11 Jan

mypadi-benefits

In the last edition of Surface Interval, you read about the new My PADI Club coming in 2017 and how it offers tools, expert advice and a community of like-minded divers to make it easier for people to explore, learn, and share their passion for diving.

But, My PADI Club is also packed with benefits for PADI Members. Here are just a few:

  • Earn Commissions for every new diver you enroll in My PADI Club.
  • Strengthen Customer Relationships by following customer journeys and staying connected as they use tools like the Dive Logbook, Buddy Finder and Go Dive! Alerts.
  • Extensive Discounts offered to My PADI Club divers make it easier for you to sell more gear, book more repair and maintenance, and complete more certifications.
  • Free Promotion by using the My PADI Club platform to promote events, find new customers and drive more business through your door.
  • Personalized Go Dive! Alerts let you know when it’s time to get in the water so you never miss an opportunity to share a great dive with your customers.
  • Free Unlimited Access to the My PADI Club platform as part of your PADI membership.

Stay tuned to hear more about My PADI Club.

PADI Women’s Dive Day in 2017

11 Jan

On the 16th of July 2016, men and women from Malaysia to the Maldives, Thailand to Turkey and everywhere in-between took part in more than 700 PADI Women’s Dive Day events globally.

Asia Pacific hosted 286 individual PADI Women’s Dive Day events which was a huge achievement. New and experienced divers came together, gearing up for everything from high tea on the high seas to shark dives and underwater clean-ups.

Take a look at some of Asia Pacific’s 2016 PADI Women’s Dive Day events.

15 July 2017 – Save the Date!

udive-wdd1

The third annual PADI Women’s Dive Day is taking place on 15 July 2017.

To get involved in the increasingly popular global event, or if you have any questions, please email Marketing Consultant, Erin Leach. Hosting an event is a great way to get new divers through your door, as well as acknowledge the amazing divers who work and/or dive with you.
Over 96% of respondents who held PADI Women’s Dive Day events in the Asia Pacific region want to hold another event in the future, so ensure you register your interest early to make certain you don’t miss out on receiving up-to-date PADI Women’s Dive Day information and marketing materials.

Hosting an event can help promote your business as well as strengthen and expand both the local and global dive community. Be a part of a global event!

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udive-wdd2

Udive, Malaysia – PADI Women’s Dive Day 2016

New My PADI Club™ – Coming in 2017

7 Dec

mypadiclubComing in 2017, My PADI Club will be a brand new portal to the underwater world and a vibrant home for the dive community. It offers tools, expert advice and a community of like-minded divers to make it easier for people to explore, learn, and share their passion for diving.

A digital platform accessible from any device, My PADI Club lets divers of all levels:

  • Connect, find new buddies, and become part of the largest dive community in the world.
  • Plan their next underwater exploration with ratings and reviews.
  • Take advantage of PADI eLearning® and dive equipment discounts.
  • Log unlimited dives and use eCards to verify certification.
  • Seek advice with an Ask an Expert feature.

Make My PADI Club yours. To learn more, contact your PADI Regional Manager or Training Consultant and stay tuned to hear about exclusive benefits just for PADI Members.

The 2017 PADI Price List is Now Available

6 Dec

pap-2017-price-list

The 2017 PADI price list is now available on the PADI Pros’ site. The revised price list takes effect 1st January 2017. Please take a moment to review, and should you have any questions, please contact your Regional Training Consultant.

We take this opportunity to congratulate PADI Members in Asia Pacific who in 2016, are on track to certify more PADI divers than any year in PADI’s history.

The good results in 2016 builds on six record years in succession for PADI Members and is a good sign of a strong diving industry in our part of the world.

PADI also had a record year in 2016 generating over 2 Billion impressions of the PADI brand, all designed to drive traffic to you as a PADI Member. The PADI team will continue working hard in the future to ensure that when consumers decide to dive, they seek out PADI Members first.

Thank you for all your support in 2016. We look forward to a positive and productive finish to the year and working with you again in 2017.

View the 2017 PADI Price List on the Home Page of your PADI Pros Account.