Save the Date for PADI Women’s Dive Day 2018

Following its success over the past three years, PADI Women’s Dive Day will be back in 2018 – and this year we’re gearing up for it to be bigger and better than ever.

So now’s the time to put the date – 21st July, 2018 – in your diary, calendar, outlook, iCal, blackberry or whatever you’re using so you can join us in celebrating PADI Women around the world. Or if you want to get ahead of the game, you can register your event by going to the My Account page of the PADI Pros Site. 

What’s PADI Women’s Dive Day all about?

PADI Women’s Dive Day was created to grow and strengthen the female dive community, encourage more women to experience the underwater world for the first time, dive back into diving or continue their training and to help PADI Dive Shops attract new customers.  Overall, this day is about bringing together the diving community and creating new ambassadors for our ocean.

How can I get involved?

Taking part in PADI Women’s Dive Day is super simple. Just follow the steps below to be involved:

  1. Choose your event. The type of event you choose to host is completely up to you. You could conduct themed courses, Discover Scuba Dives, host a BBQ, fundraiser or girls night in – it really is up to you. Keep in mind, that men aren’t excluded from the fun! They’re more than welcome to join in the celebrations.
  2. Register your event. If you’re a PADI Retail & Resort Member, visit the ‘My Account‘ page of the Pros Site and click ‘Register your Women’s Dive Day event(s)’ and follow the instructions on screen. If you’re a PADI Professional and not affiliated with a dive centre/resort, get in touch with us to register your event.
  3. Promote your eventUse your social channels, email lists, store fronts and your voices to promote your event. Keep an eye on the Pros Site and Facebook Page as we’ll be sharing images and posters that you can use to promote your event.

It’s really that easy! So what are you waiting for?

Register your event today, or if you have any questions, get in touch with us.

How to Access Your Store Report Card

At this time of year we often look back over the previous year and analyse both the wins and the losses.

In the dive business there are many areas we can look at within our businesses and many tools available for use.

Certification trends, including demographics like age, gender and home country/State or city of your students are just a few statistics which are available for you to use (you can obtain these from your PADI Regional Manager) which may assist in deciding where you are best to spend your precious marketing dollars.

There are also many reports available to you via your PADI Pro Account. Simply follow the link below to see these reports:

https://www2.padi.com/mypadi/pros/toolbox/irra/global/report-card/

Report Card

Under this area you can track how your store is performing against the Country and Region your operation is a part of. This provides a breakdown of your own certification growth and conversion rates as seen in the example below:

You can also see where you are spending your time:

And how you are tracking against the State/Province, Country, Region and PADI Office:

With all this data available at your fingertips it becomes easier for your business to dig deeper into your statistics. With this information you should be able to formulate a more targeted plan for 2018 for marketing and increase specific areas or grow a particular market.

For further information touch base with your Regional Manager and visit your store PADI Pro Account today.

PADI Specialty of the Quarter – 2018

We are excited to announce the launch of the PADI Specialty of the Quarter campaign (Asia Pacific) which focuses on the promotion of different PADI specialties each quarter.

This campaign and accompanying marketing tools will help you to grow the interest in continuing education and increase the sales of PADI Specialty courses and student materials. PADI Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.

PADI Specialty of the Quarter 2018 Schedule

Each quarter there will be two PADI Specialty courses. This will provide flexibility to promote both or select the one which best suits your dive shop while still being a focused campaign. PADI Asia Pacific will also be promoting these specialty courses throughout the quarter to consumers.

Quarter 1
PADI Enriched Air Diver Specialty course
PADI Deep Diver Specialty course

Quarter 2
PADI Peak Performance Buoyancy Specialty course
PADI Night Diver Specialty course

Quarter 3
PADI Underwater Navigation Specialty course
PADI Equipment Specialist Specialty course

Quarter 4
PADI Digital Underwater Photographer Specialty course
PADI Wreck Diver Specialty course

The artwork for each Specialty of the Quarter will be available 2 weeks before each quarter. This will be emailed to you but is also downloadable from the PADI Pros Site.

Resources and Tools

To help you promote the PADI Specialty of the Quarter you can download free digital marketing materials in English, Korean, Traditional and Simplified Chinese which includes web banners, headers, and more.

DOWNLOAD MARKETING TOOLS

Questions?

Contact your PADI Regional Manager, Regional Training Consultant or the PADI Asia Pacific marketing team on marketing@padi.com.au.

Five Tips for Managing Online Business Reviews

When it comes to consumer decisions online, credibility is everything. Multiple surveys show that most people trust online reviews as much as personal recommendations.

With social media and online review sites, it’s easy for consumers to post comments whether they are positive or negative. Learn how to embrace and even leverage reviews on Facebook, Google, TripAdvisor, Yelp and My PADI Club to grow your business.

Here are five tips to guide you in managing your business’s reputation online.

1. Create your own positive presence. Customers are going to look you up online, so make sure they find what you want them to know.

  • Promote your business via your website, blog and social media sites, and put effort into creating relevant and informational content about what you offer.
  • Write short bios about yourself, your company story, what your business does, and include great photos or video.
  • Claim free business listings on appropriate online directories and social media networks. There is no cost and you control the company description and general information to present your business in the best light.
  • Pro-actively ask customers for positive reviews. This is an essential part of any online reputation management strategy. Often, people won’t think to post a review, but will be more than happy to when asked. Having positive reviews on your website is a great way to generate quality content.
  • Positive and optimized content can show up higher than the negative comments on search engine results pages. If you have a dominant number of positive reviews, your chances of losing a potential customer from the few critical comments is much less.

2. Be active on social media. If you have social media profiles, you need to update content regularly.

  • Because your profiles are a reflection of your business, you want to ensure they are current and energized.
  • Always remember that social media is a public forum. Never post images or comments you don’t want the whole world to see.

3. Listen to what others are saying. People are going to talk, so you need to stay on top of what is being said about your business.

  • Reviews or comments don’t go away. You need to take control of what is being said, whether it’s good or bad.
  • View your Twitter, Facebook, LinkedIn, and Google+ pages and accounts “as public” or “as Page Visitor” so you can see what they look like when someone stumbles upon them
  • Set up a Google Alert on your business name, or use another online reputation management tool. This allows you to track any mention of your business and see overall reactions to your brand online.
  • Add a feedback form to your website or send customer satisfaction surveys to your customers to hear their thoughts and sentiments directly.

4. Be proactive, not reactive. Negative comments can be addressed in a way that shows potential customers that you care about your consumers.

  • Some public relations professionals advise not to respond publicly in some cases, because your response has the risk of fueling more negative comments. On the flip-side, there are also strong advocates of replying and using the situation to create a positive outcome. Carefully consider the potential upsides and downsides of responding to a negative post before deciding.
  • Definitely don’t respond if you’re going to be aggressive, and never accuse a reviewer of being fake. Take time to calm down before responding.
  • A good guide is to address concerns in a timely manner and actively try to remedy the situation.

5. Respond professionally. Responding to negative comments in a professional and positive manner can actually result in an overall positive experience and outcome.

  • Even if you don’t change the negative reviewer’s perspective, a well-crafted response shows others that you care and you want to create positive experiences.
  • If you do choose to respond to negative or critical comments, follow these guidelines:
    • Acknowledge the issue or complaint by thanking the person for sharing the concern.
    • Empathize with the person and explain that you understand the concern.
    • Ask what you can do to fix the problem.
    • Explain the steps that your business takes to provide the best customer experience possible.
    • Share the steps you are going to take to follow up or look into the matter.
    • Offer some incentive for giving your business a second chance.

Businesses are more vulnerable to online attacks on their reputation than ever before. Taking proactive actions to optimise positive reviews and manage negative ones will help you minimise this vulnerability.

For more information about best business practices, marketing and customer service, plan to attend a 2018 PADI Business Academy in your area.

PADI Advanced Open Water Diver Material Update

Following the recent revision to the PADI Advanced Open Water Diver Course and the article at the beginning of the year on implementing the Updated PADI Advanced Open Water Diver Course – we have started rolling out additional student and professional material in the following languages:

Chinese (both Traditional and Simplified* versions.*New*); French; German; Japanese; Korean and Spanish.

Below is a reminder of the product codes of the PADI Advanced Open Water course material:

  • Basic Advanced Open Water Diver Certification Pak & Online PIC (P70139L was P70014L). For Paper PIC use Code 70139L.
  • Advanced Open Water Diver DVD – English only (70832)
  • Advanced Open Water Diver DVD – English, French & Spanish Audio (70832E/F/S) *New*
  • Advanced Open Water Diver DVD – Dutch, German & Italian Audio (70832 DU/G/I) *New*
  • Advanced Open Water Diver Instructor Cue Cards (60296 was 60196)

The revised AOW answer keys are available & posted to the PADI Pros Site under Training Essentials/Curriculum/Revised AOW Course Information Page and under Training Essentials/Curriculum/Exams and Assessments/AID.

To order, contact your PADI Regional Training Consultant or training-sales@padi.com.au for information and pricing.

PADI Asia Pacific 2018 Price List Now Available

 

The 2018 PADI price list and order form is now available on the home page of the PADI Pros’ site.

PADI materials pricing and PADI Member application and renewal fees are all detailed on the 2018 price list and these will become effective on January 1st 2018. All product orders received and settled prior to 29th December 2017 will be invoiced at the 2017 pricing.

You will notice that the prices on the Online Shopping Cart will automatically change on 1st January 2018. Prior to this they will continue to hold the 2017 pricing.

Please take a moment to review, and should you have any questions, please contact your Regional Training Consultant.

Thank you for all your support in 2017. We look forward to a positive and productive finish to the year and working with you again in 2018.

Important: Error in Chinese Advanced Open Water Diver Course Manual

Please note that there is an error in both the Simplified and Traditional Chinese Versions of the Advanced Open Water Diver Course Student Manual, in the Deep Dive section on Page 77 – Version #70139SC and #70139C.

The translated, printed versions state incorrectly that if you have to ascend following a computer failure you should “make a three-minute (or longer) safety stop at 18 metres/60 feet”. The correct depth for this stop is 5 metres/15 feet.

Here is the correction for the printed student manual in Simplified Chinese:

在水深 5 米/15 英尺处(或电脑表说明书指示的深度)做 3 分钟(或更久)的安全停留。

Here is the correction for the printed student manual in Traditional Chinese:

在水深 5 公尺/15 英呎處(或電腦錶說明書指 示的深度)做 3 分鐘(或更久)的安全停留。

Please take note of this for your Chinese-speaking student divers. The manual will be corrected upon reprint.

Should you have any questions please contact padisales@padi.com.au.