PADI and The Reef-World Foundation Embark on a Global Venture to Make Sustainable Diving the Social Norm

PADI® and Reef-World have joined forces to promote sustainable diving practices for the protection of the marine environment. This partnership will raise awareness and deliver tools to implement the Green Fins standard of best practice, helping to ensure the long-term sustainability of coral reefs, recreational scuba diving and local livelihoods.

PADI_ Green Fin- Reef World Foundation - Partnership

Green Fins is the only internationally recognized environmental standard for dive and snorkel operators, established through a partnership between UN Environment and The Reef World Foundation. Green Fins uses a unique and proven three-pronged approach; green certifications of dive centers, strengthening regulations and environmental education for dive staff, divers and government.

As the largest diver training organization in the world, PADI has the reach and influence to mobilize divers to be citizen activists. With 6,500 PADI Dive Centers and Resorts, 135,000 PADI Professionals and more than 25 million divers around the world, the PADI network has tremendous potential to make an impact on critical environmental issues.

PADI is committed to supporting social and environmental efforts through its Pillars of ChangeSM, designed to empower divers, and the dive industry, with information to get involved with causes they care about in tangible ways. With PADI’s support and more dive operators worldwide adhering to the best practices outlined by Green Fins, the dive industry can play a significant role in creating a more sustainable future.

“Reef-World is working in partnership with UN Environment on the front lines alongside business, government and the public to be the driving force for making sustainable diving and snorkeling the social norm globally. Our ultimate goal is to reduce local threats to coral reefs, allowing them to be more resilient to global impacts such as climate change. We’re thrilled to work with PADI, alongside other dive industry leaders, who can engage divers and diving businesses worldwide, helping us to scale solutions with the urgency that is required.” – JJ Harvey, Reef-World

Many locations are experiencing increasing numbers of tourists who are attracted by vibrant coral reefs. Ensuring that every diver and dive operator in all corners of the globe are equipped with appropriate training and knowledge will help relieve pressure on the marine environment.

“Unquestionably, there are serious and formidable issues threatening the world’s coral reefs. That said, I’m a firm believer in engagement, problem identification and mitigation. The PADI organization is committed to acting as a force for good. By empowering divers and connecting them to the PADI family and global issues relevant to our industry, we can help people be a powerful catalyst for change.” – Drew Richardson, President and CEO of PADI Worldwide.

“Saving coral reefs as a source of livelihoods and as a business asset requires collaboration between industry, civil society and governments. This partnership is set to raise the sustainability bar of the diving industry and will help establish environmentally friendly diving as the global norm” – Jerker Tamelander, Head of Coral Reef Unit, UN Environment

The partnership between PADI and Reef-World aims to reach more divers and businesses with the Green Fins lessons and tools. This will be achieved by:

  • Collaborating to help scale the proven solutions of Green Fins: PADI supports market research efforts for the development of a new Green Fins online support system for broader global implementation and easy adoption.
  • Promoting the Green Fins approach: PADI Dive Centres and Resortsare encouraged to adopt the Green Fins Code of Conduct and, where available, seek Green Fins certified membership.
  • Help deliver on PADI’s Pillars of Change focusing on marine animal protection and sustainable tourism by raising awareness throughout the diving industry about available tools and materials to promote change in business practices and reduce environmental impact.
  • Promoting sustainable dive tourism and coral reefs protection through the development of new online media content that inspires environmentally friendly actions.

Working collaboratively provides greater opportunity for dive operators around the world to be better informed and equipped to apply sustainable dive practices, using Green Fins’ guidelines. Reducing environmental threats and pressure on the fragile marine environment will result in improved coral reef resilience and increased sustainable tourism at dive destinations. The partnership delivers on the goals of Agenda 2030 of the United Nations, specifically SDG 12 (Sustainable Consumption and Production) and 14 (Life below water).

About Reef-World:

Reef-World supports governments and communities in sustainable consumption and production of coastal resources and marine life. This is done through the Green Fins initiative, established and implemented in partnership with UN Environment. Green Fins is a free membership program for participating businesses that provide scuba diving or snorkeling activities and pledge to follow a set of best environmental practices. Within the 550+ businesses that have implemented Green Fins across nine countries, consistent reduction in threats to the marine environment has been measured, reflecting continued improvements in environmental practice. Specific areas of change are seen in reduced single-use plastics and chemical cleaning products, more responsible underwater behavior among divers and improved environmental awareness within our target audience. For more information visit reef-world.org and greenfins.net.

PADI’s Pillars of Change- A Force for Good in Koh Tao, Thailand

Written by PADI Territory Director Tim Hunt 

At  PADI  we  are  committed  to  supporting  social  and  environmental  efforts  through  PADI’s Pillars of Change. It  is  something  you’ve  heard  us  talk  about  during  our  member  forums,  general updates  and Social  Media  channels  –  but  we  are  also  putting  these words  into  action.  Around  the  globe  our  field  staff  are  spreading  the  message  to  members  and  to  potential  PADI  divers,  as  our  community  continues  to  grow.  Here  is  a  quick  look  at  the  efforts  of  Regional  Manager  Neil  Richards  and  Regional  Training  Consultant  Guy  Corsellis,  who  are  both based  in  Koh  Tao,  Thailand.

1

Marine Animal Protection  –  As  we all  know  a  healthy  ocean  is  vital  to  humanity. Therefore, PADI is taking steps to help divers become part of a positive solution to help impact and change our oceans. Guy and his son Iggy (PADI Divemaster Candidate) took this powerful message to the children from schools in their region, Koh Tao’s International Primary School and a local Thai Public School. After giving presentations to these children about the behavior of marine animals in their local underwater habitat, they were also able to provide some eco-friendly tips. By teaching and educating the children on how important our oceans, including the species within it, they will learn and help spread our message from an early age. We hope that as the future generation, they can influence change for generations to come.

2

Ocean Health  – With over 200,000 identified species in the oceans and millions more to discover, protecting our marine life biodiversity is critical. PADI works closely with organisations that strive to help and protect our oceans in a multitude of ways.  As our key partner in the environment for 25 years, Project AWARE  is one such organisation that is committed to keeping the natural balance in our aquatic world.  Project AWARE’s Community Conservation Officer, Jack Fishman, visited  Thailand to spread the word on Project AWARE’s Dive Against Debris Specialty Course, helping PADI dive centres engage with their community and tackle marine debris head on. He gave valuable insight into the role scuba divers play in highlighting the extent of the marine debris problem. The Project AWARE Shark Conservation Specialty Course was also taught to a large number of divers. PADI continues to support the education of our community into the importance of sharks and keeping marine ecosystems in equilibrium.

3

Healing and Wellness  – Becoming a diver is a life changing experience for a lot of people. It can drive career changes and provide transformations both mentally and physically. PADI’s Adaptive Techniques Specialty Course is a great example of this. It is a fantastic way for people to overcome adversity, illness or disability. Neil Richards and Guy Corsellis taught the specialty to the PADI Course Directors on Koh Tao to get them all motivated to support the transformation this speciality can bring. In a truly inspiring session, the PADI Course Directors showed great camaraderie as they worked together to develop different techniques to teaching. A course that was a real opener to some seasoned PADI professionals, will now become crucial to not only providing new divers the ability to fulfill their dreams, but also to inspire others along the way.

4

People + Community  – Very few people give more to a community than its emergency teams, ready  to help in an instant and putting others needs ahead of their own. Neil and Guy decided to give a little back when they took some of the nurses from Koh Tao’s newly opened hospital out for some fun under the water, as part of PADI Women’s Dive Day. The six nurses were introduced to a whole new world during a PADI Discover Scuba Diving Introductory Experience. By supporting the training of local people to foster sustainability, PADI continues to educate and support local communities to cultivate the protection mindset necessary for ocean health and marine animal protection.

 

For more information about the PADI Pillars of Change, please visit our website here.

#PADI4Change

Congratulations to PADI Members in Asia Pacific

CongratsPADI Asia Pacific is pleased to congratulate the PADI Members who in 2014, certified more PADI Divers in the Asia Pacific Region than any year in PADI’s 49 year history.

PADI Individual and Retail & Resort Memberships also surpassed all previous records. The great result in 2014 builds on previous record years set in 2010, 2011 2012 & 2013 and shows that PADI Members are going from strength to strength in today’s dive industry.

Henrik Nimb, PADI Asia Pacific’s Vice President of Training, Customer Service & Business Development said; “This is a fantastic achievement by PADI Members in Asia Pacific. Congratulations to all PADI Members, who have once again achieved this outstanding milestone through hard work and commitment”.

As PADI continues its growth and progression within the industry, we look forward to working alongside PADI Members in 2015 and further build upon and strengthen the PADI Value Proposition for PADI Members.

New Benefits for your PADI Master Scuba Diver students

New-Benefits-MSD-DiversPADI Diving Society Members who hold the PADI Master Scuba Diver Rating now have exclusive access to additional benefits from participating PADI Dive Centres and Resorts.

As a PADI Member submit your offer today by visiting the PADI Diving Society Member Benefits Portal.

This additional benefit will assist you in promoting the PADI Master Scuba Diver rating to your students in 2014 and beyond. If you have any questions about the Master Scuba Diver offers or the PADI Diving Society please contact padidivingsociety@padi.com.au.