5 Ways to Make Your Exhibition a Success at a Dive Expo

Exhibiting at a dive trade show can be a beneficial investment for your business, however it is imperative that if you do decide to make the investment, you need to make it worthwhile.

Here are 5 ways to make your exhibit a success.

Develop an objective for the show. For example:

  • Build awareness for your brand.
  • Build a database to allow you to contact them after the show.
  • Sell your products and services at the show.

Attract people to your stand and build a crowd

  • Have great signage that makes an impact.
  • Have images or products positioned to get attendees to come in and have a closer look, allowing you to start a conversation.
  • Use a PA system to announce what you’re promoting at your booth.
  • Don’t just sit behind a desk, get out and actively engage with visitors or passers-by.

Have a call to action – a reason to sign up or purchase now

  • This could be a limited release product, such as ‘limited quantities’ or ‘limited style’ of product.
  • Put a time limit on the special so they have to choose right away (or in the next few weeks if you can get their contact details).

Create a database

  • Use this to contact attendees after the show with a reminder about your products and services. To obtain a large database people need a good reason to give you their contact details.
  • You could do this via a contest, for example: ‘Enter the draw and you could win’. After the show you could give out your major prizes then contact everyone else with the notification and another call to action. Ensure you have the legalities organised before running a contest through your business.

Staffing

  • Have well briefed and quality staff on the stand. Make sure they know the products, services and are happy and smiling.

What else could you consider?

  • Can you collaborate with another operator to save on costs?
  • Are there one or more operators that you can work with that will complement your exhibit?
  • If possible, ask to position your exhibit in a busy area next to complementing services or large exhibits that will also attract large audiences.

Damian Jones
PADI Regional Manager

New Year Tips from the PADI Asia Pacific Quality Management Team

As PADI Members we all want diver training and certified diver activities to be comfortable and safe.

Part of the joy of teaching people to dive and leading certified divers is knowing that we have helped our customer to be more confident and competent in the water. In 2018 we will be bringing you tips from the field from PADI Members on how to maintain and improve safety in your professional diving activities. We will also share some insights from the QM team about common incidents and lessons to learn as well as common QM issues that we see in our work.

This month tips from the QM team: Run PADI courses as they are intended and described in the PADI Instructor manual and Guide to Teaching.

Vanessa – Quality Management Coordinator.

“Use a line on your CESA. Sounds like common sense but we do see cases of instructors deciding to run the CESA skill in their own way without a line

Don’t shift skills, remove skills or modify skills.

Doing this can increase the risk for both your student and yourself.

For your student it is about physical risk. The way the CESA is described in both the PADI Instructor manual and the PADI Guide to Teaching has been developed and tested and undergone industry scrutiny. Many thousands of CESA’s are conducted this way every year without incident. Why would you modify what has proven to be successful and safe?

For yourself it is about both your physical risk and legal risk. If you can’t stop someone when you need to on a CESA and something goes wrong such as a fast ascent or a rescue situation then you yourself may face physical risk.

Secondly it is about your legal risk. Ask yourself this question “If an accident happened during this course how would I defend myself in court when I have changed the course?”

Donny – Quality Management consultant

“Waterskills assessments are crucial steps in the Open Water Diver training process. Skipping these assessments is like allowing someone to jump out of a plane without checking they know how to deploy the parachute.

 PADI Open Water Diver students must be able to complete the 200m swim with no swim aids or 300m snorkel with mask fins and snorkel comfortably. They also need to complete a 10 minute swim/ tread. These are non-negotiable – they must be conducted and the instructor needs to feel a confidence that their student has a level of water comfort to enable them to manage themselves on the surface comfortably.

The PADI system of diver training is a well-established internationally recognised programme of diver education. The components and sequencing has been carefully considered and tested by the best educators in the industry. The system of training mitigates the inherent risks of diving as much as reasonably possible. The standards themselves become part of your defence if things go wrong. If you have not followed those standards then that part of your defence is reduced or lost.

From the Quality Management team at PADI Asia Pacific have a successful and safe year in diving for 2018.

Michelle Brunton, PADI Course Director and Manager of PADI Asia Pacific Quality and Risk Management.

Preventing and Managing Middle-Ear Barotrauma

By the Divers Alert Network www.danap.org

It’s the most common diving injury, affecting more than half of all divers at some point. So how do you prevent and manage middle-ear barotrauma (MEBT)?

Firstly, what is MEBT?

Middle-ear barotrauma is the accumulation of fluid and blood in the middle ear or rupture of the eardrum as a consequence of failed equalisation of pressure in the air space of the middle ear during diving or flying.

Mechanisms

The air pressure in the tympanic cavity­ — air-filled space in the middle ear — must be equalised with the pressure of the surrounding environment. The Eustachian tube connects the throat with the tympanic cavity and provides passage for gas when pressure equalisation is needed. This equalisation normally occurs with little or no effort. Various manoeuvres, such as swallowing or yawning, can facilitate the process.

An obstruction in the Eustachian tube can lead to an inability to achieve equalisation particularly during a descent when the pressure changes fast. If the pressure in the tympanic cavity is lower than the pressure of the surrounding tissue, this imbalance results in a relative vacuum in the middle ear space. It causes tissue to swell, the eardrum to bulge inward, leakage of fluid and bleeding of ruptured vessels. At a certain point an active attempt to equalise will be futile, and a forceful Valsalva manoeuvre may actually injure the inner ear. Eventually, the eardrum may rupture; this is likely to bring relief from the pain associated with MEBT, but it is an outcome to be avoided if possible.

Factors that can contribute to the development of MEBT include the common cold, allergies or inflammation — conditions that can cause swelling and may block the Eustachian tubes. Poor equalisation techniques or a too rapid descent may also contribute to development of MEBT.

Manifestations

Divers who cannot equalise middle-ear pressure during descent will first feel discomfort in their ears (clogged ears, stuffed ears) that may progress to severe pain. Further descent only intensifies the ear pain, which is soon followed by serous fluid build-up and bleeding in the middle ear. With further descent, the eardrum may rupture, providing pain relief; this rupture may cause vertigo, hearing loss and exposure to infection.

Management

While diving: When feeling ear discomfort during descent, you should stop descending and attempt equalisation. If needed, ascend a few feet to enable equalisation. If equalisation cannot be achieved, you should safely end the dive.

First aid: When feeling fullness in one’s ears after diving, abstain from further diving. Use a nasal decongestant spray or drops. This will reduce the swelling of nasal mucosa and Eustachian tube mucosa, which may help to open the Eustachian tube and drain the fluid from the middle ear. Do not put any drops in your ear.

Treatment: Seek a physician evaluation if fluid or blood discharge from the ear canal is present or if ear pain and fullness lasts more than a few hours. If vertigo and dizziness are present, which may be a symptom of inner-ear barotrauma, you should seek an urgent evaluation. Severe vertigo and nausea after diving require emergency medical care.

Fitness to Dive

Return to diving may be considered if a physician determines that the injury is healed and the Eustachian tube is functional.

Prevention

– Do not dive with congestion or cold.
– Descend slowly. If unable to equalise after a few attempts, safely end the dive to avoid significant injury that may prevent you from diving the rest of the week.

How to Access Your Store Report Card

At this time of year we often look back over the previous year and analyse both the wins and the losses.

In the dive business there are many areas we can look at within our businesses and many tools available for use.

Certification trends, including demographics like age, gender and home country/State or city of your students are just a few statistics which are available for you to use (you can obtain these from your PADI Regional Manager) which may assist in deciding where you are best to spend your precious marketing dollars.

There are also many reports available to you via your PADI Pro Account. Simply follow the link below to see these reports:

https://www2.padi.com/mypadi/pros/toolbox/irra/global/report-card/

Report Card

Under this area you can track how your store is performing against the Country and Region your operation is a part of. This provides a breakdown of your own certification growth and conversion rates as seen in the example below:

You can also see where you are spending your time:

And how you are tracking against the State/Province, Country, Region and PADI Office:

With all this data available at your fingertips it becomes easier for your business to dig deeper into your statistics. With this information you should be able to formulate a more targeted plan for 2018 for marketing and increase specific areas or grow a particular market.

For further information touch base with your Regional Manager and visit your store PADI Pro Account today.

PADI Members Achieve Record Certifications in 2017

Record Certifications in 2017

For the 8th consecutive year, PADI Asia Pacific is pleased to congratulate PADI Members who in 2017 certified more PADI Divers in the Asia Pacific region than any year in PADI’s 52 year history!

As a PADI Member, you play a pivotal role in making people’s diving dreams come true. In 2017 you helped to improve the lives of more people than ever, opening their eyes to the magic of the underwater world.

Danny Dwyer, Vice President at PADI Asia Pacific said:

Congratulations to PADI Members in Asia Pacific who achieved another record year for PADI certifications in 2017, the 8th year in succession. We thank PADI Members commitment to teaching high quality PADI courses to ensure students have fun and receive the very best in diver training.”

There are some big, exciting things in store for PADI and PADI Members in 2018 and we can’t wait to work with you to continue the industry growth.

As a PADI Member this milestone is your achievement – you truly are The Way the World Learns to Dive®.

Congratulations again to PADI Members in Asia Pacific!

Promote your dive shop in 2018 at a PADI attended Dive Expo

PADI participates in numerous consumer expos throughout the year to assist PADI Dive Centres and Resorts and to promote PADI Courses and the PADI Brand.

Dive Expos can provide PADI Dive Shops with a vast array of opportunities to meet and engage with current and potential divers. It is important to have a dive expo strategy so please contact your PADI Regional Manager if you are planning on attending an expo in 2018.

Attending an expo is also a great way to learn about and trial new PADI products, meet with PADI staff and network with fellow PADI Professionals. PADI Member Forums and seminars are also often arranged to coincide with dive expos.

PADI will be exhibiting at the following major Dive Expos in 2018:

Dive Expo/Dive Show Date Location
Korean Underwater Sports (KUSPO) 22 – 25 February 2018 Seoul, South Korea
Asia Dive Expo (ADEX) 6 – 8 April 2018 Singapore, Malaysia
Malaysia International Dive Expo (MIDE) 4 – 6 May 2018 Kuala Lumpur, Malaysia
Thailand Dive Expo (TDEX) 10 – 13 May 2018 Bangkok, Thailand

*Please note this list is subject to change without notice.

To ensure that you gain maximum exposure at a dive expo, contact your PADI Regional Manager to inquire about any support you may be eligible for, including marketing collateral and promotional offers.

In the event that PADI is not attending an expo, additional support will be offered to assist exhibiting Members with their marketing efforts.

PADI Asia Pacific looks forward to assisting you with your attendance at dive shows and other exhibitions in 2018!

PADI Reaches Over 1 Billion Consumers Throughout 2017

Each and every day, the PADI team works hard to spread the word of diving to encourage more people to discover and continue diving through PADI Members.

Dedicated marketing specialists in the Asia Pacific office, and other global headquarters, execute marketing strategies to promote the life-changing opportunities and adventure diving offers, as well as showcasing just how easy it is to get started.

The result? PADI reached over one billion consumers globally through advertising and media during 2017.

In addition to the above advertising and media, the PADI team executes a range of other marketing strategies involving email marketing, social media, events, print and public relations channels just to name a few examples. PADI Facebook alone has nearly 1.8 million fans!

Watch the quick video below for a one minute overview.

For more information on the marketing undertaken by PADI contact marketing@padi.com.au or your PADI Regional Manager.