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Your Invitation to the Chasing Coral Premiere

8 Sep

Friends of PADI, the Australian Marine Conservation Society have commenced their Great Barrier Reef Road Show around Australia. As part of this, they will be hosting free screenings the award-winning documentary Chasing Coral in both Sydney and Melbourne – and you’re invited.

Chasing Coral is a powerful and entertaining film that puts into perspective the global threat to coral reefs and tracks the effort to save them.

Following the film, a panel will discuss the implications of the global coral heatwave and how we can come together as a dive community to protect our precious Great Barrier Reef.

These are both free events and everyone is welcome, however registration is essential as places are limited. For more information and to register your attendance, please click the relevant link below.

Sydney Screening |  Melbourne Screening

12 Activities to Keep Divers Active and Increase Business

9 Aug

Written by Megan Denny

Many people become divers because they’re curious about the underwater world. But often it’s the friendships and camaraderie that keep people diving, taking trips and furthering their dive education.

The social aspects of scuba are also key to growing and maintaining a successful dive business – divers sharing their passion for scuba with family and friends is what fuels our industry. Scuba marketing trends come and go, but there’s always been one constant: word of mouth. Divers invite friends, who make new friends and they all go diving.

Successful dive centres continually bring customers together through diving and nondiving activities. If you aren’t yet running events where divers and nondivers can mingle, choose an idea from the list below.

Family and Friends Discover Scuba® Diving Event

Host a friends and family Discover Scuba Diving (DSD®) event. Promote the event by emailing past student divers a free Discover Scuba Diving voucher, or creating a social media post for your event and inviting followers to tag or share with friends.

Here are some additional ideas to jump-start your dive centre’s social calendar.

Diving Activities

  • Host a weekly or monthly fun dive followed by a picnic, BBQ or pizza party where kids and spouses are invited.
  • Challenge new divemasters to bring in two friends to do a DSD. The divemaster gains assisting experience and you may get two new divers.
  • If you have easy pool access, start a birthday party program for children or adults. Grown ups can have a private DSD experience for their friends, and kids can enjoy Bubblemaker®.
  • Start a women’s dive group with regular fun dives, DSDs, ReActivate® sessions, or a ladies’ weekend getaway.

Nondiving Activities

  • Each month (or quarter) celebrate all divers who earned a certification.
  • Invite VIP customers to a thank-you party and give them a pair of free DSD vouchers to share with friends.
  • Schedule a PADI Go PRO Night.
  • Host a travel night and ensure your most gregarious travelers attend.
  • Try a Dive Against Debris® event during the weekend, or at night during a full moon.
  • Celebrate the dive centre’s birthday and staff milestones.
  • Start a year-end awards tradition (most accomplished, best sunburn, coolest critter photo, etc.).
  • Throw a shark-themed or Shark Week party.

Friends with Health Benefits

According to the Mayo Clinic, “Adults with strong social support have a reduced risk of many significant health problems, including depression, high blood pressure and an unhealthy body mass index (BMI). Studies have even found that older adults with a rich social life are likely to live longer than their peers with fewer connections.”

Help your customers strengthen their social bonds and find new dive buddies at shop-sponsored diving and nondiving events. When divers have friends to dive with, they dive more and that’s also good for the health of your business.

Family Travel is Good Business

10 Apr

Written by John Kinsella.

Provide the experience and your business will thrive.

According to a survey conducted by the prestigious McKinsey Global Institute research firm, more than 70 percent of PADI® Divers are married and nearly half have kids. That’s a serious number of families, and speaking as a family man I can assure you there is nothing these families like more than to have fun with their kids. Ask almost any family diver and you’ll find that one thing they really love to do with their kids is travel and (again from the McKinsey survey), with a median income of $100,000 to $150,000 US, PADI Divers have the resources to make it happen.

The length to which some of these dive families will go is extraordinary. Take PADI Diver Rainer Jenss and his family as an example. When his sons were eight and 11, he and his wife sold their house, put their careers on hold, took the kids out of school and went on a world tour visiting 29 countries. On their return, Jenss was asked to speak about the family’s experience at a travel expo, where PADI Master Scuba Diver Trainer Margo Peyton pointed out that kids as young as 10 could become certified divers.

You could almost hear the screech of brakes as Jenss stopped in his tracks, grabbed his wife and kids and hopped on a plane to Palau. I could go on, but why not take a few minutes and see for yourself? Here’s an excellent motivational video about the Jenss’s story.

While you’re at it, it would be a mistake not to take a look at the story of aforementioned PADI AmbassaDiver Margo Peyton. Peyton is the founder and president of Kids Sea Camp and, as you’ll agree after you’ve had a chance to watch the video, saying she’s passionate about kids, diving and travel is putting it mildly. “I feel like diving and travel is a natural educational process for children,” she says. “Traveling around the world and scuba diving with my kids, being able to show them other cultures, other destinations, marine life and oceans, has given them independence, made them worldly and confident.” Through Kids Sea Camp and Family Dive Adventures, Peyton provides places where families can go and dive together, “Giving them a week that they’ll remember forever.”

That’s really what it’s all about: the experience. Fortunately, this is one area in which PADI Dive Centres and Resorts are perfectly positioned. Statistics and stories like these make it clear that if your dive business isn’t catering to traveling families, it’s missing out on a major chunk of potential business.

Elevating Purpose: PADI’s Four Pillars for Change

4 Mar

four-pillars-hope

Over the past 50 years, PADI has become a global network of dive centres, resorts and professional members who do a lot more than teach diving, sell dive equipment and run dive trips. PADI Members transform lives every day. Together, we have certified millions of divers, ambassadors and protectors of our water planet.

And our water planet needs every diver, ambassador and protector it can get. Eight million tons of plastic enter the oceans every year. There’s so much plastic that we use terms such as “plastic soup” to describe the vast accumulations. Elevated temperatures and ocean acidification have effectively destroyed 20 percent of the world’s coral reefs. Overfishing is rampant. Some shark species are on the brink of extinction, their numbers reduced by as much as 80 percent – the loss of these apex predators would throw entire ecosystems out of balance.

Collectively, PADI must commit to acting as a force for good in the world. By connecting divers with the PADI family and empowering them to take action on issues relevant to our industry, we can become an even more powerful catalyst for change. If we can engage divers around the world more effectively locally, global change is inevitable.

This is why PADI’s Four Pillars for Change launched in 2016. These four initiatives accentuate our deeper purpose:
four-pillars-ocean-health
OCEAN HEALTH
: Support global efforts for a healthy ocean. Partner with Project AWARE to remove marine debris and forge partnerships to establish Marine Protected Areas around the world.

four-pillars-marine-animals

MARINE ANIMAL PROTECTION: Protect marine life biodiversity. Support Project AWARE® and other organisations that work to enact legislation, educate the public and fight shark finning and overfishing.

four-pillars-community

PEOPLE AND COMMUNITY: Do more to help build dive infrastructure and support training local people to foster sustainability. Educate and support local communities to cultivate the protection mindset necessary for ocean health and marine animal protection.

four-pillars-health-wellness
HEALTH AND WELLNESS
: As we help heal the world externally, we heal internally as well. In diving, many people have found hope for their futures. Stories of triumph over adversity, illness and hardships testify to diving’s healing power. Share the incredible stories about personal transformation so others may benefit.

These powerful messages resonate with people the world over. People want to be involved with entities that make a tangible difference, but they have to know about them first, so it’s vital to get the message out. Take a look at your current communication plan and incorporate these initiatives in ways that fit with your particular local needs and opportunities. You’re likely already doing this, but making it a priority to let people know about this shared commitment is a powerful way to grow the base of divers, ambassadors and protectors our water plant depends on.

There’s no better day to highlight your commitment to the Four Pillars for Change than 22 April 2017, Earth Day. Since 1970, Earth Day has focused on environmental issues and given voice to an emerging global consciousness. Now, 47 years later, Earth Day continues to inspire, challenge ideas, ignite passion and motivate people to action. It’s a perfect opportunity to let your local community know about your efforts on behalf of the environment, and it’s just the type of news that’s likely to get picked up by local media.

PADI Members Achieve Record Certifications in 2016

9 Feb

record-year

PADI Asia Pacific is pleased to congratulate our Members who in 2016, certified more PADI Divers in the Asia Pacific region than any year in PADI’s 51 year history.

The great result builds on previous record years set every year since 2010 and shows that PADI Members are going from strength to strength in today’s dive industry.

Danny Dwyer, Vice President at PADI Asia Pacific said; “Congratulations to PADI Members in Asia Pacific who achieved another record year for PADI certifications in 2016, the 7th year in succession. We thank PADI Members commitment to teaching high quality PADI courses to ensure students have fun and receive the very best in diver training.”

As PADI continues its growth and progression within the industry, we look forward to working alongside PADI Members in 2017.

For over 50 years, PADI Members have provided invaluable contributions to the aquatic realm, the dive industry and the PADI organization. As a PADI Member this milestone is your achievement – you truly are The Way the World Learns to Dive®.

Congratulations again to PADI Members in Asia Pacific!

Setting goals for 2017

18 Jan

Hands up who has set some new year resolutions? OK …. now be honest – who has already broken them?

Setting Goals for 2017

Many of you will have set yourselves some goals or resolutions for the new year – some of these will be successfully completed whilst others will be forgotten about by March. 😉

As we look at areas of our personal life where we can make changes, improve things, grow and set goals, we should do the same in our professional and business lives too.

For your professional life:

Set yourself some personal development goals this year – think about what you would like to do before this time next year. It could be as simple as finally getting that underwater camera setup, joining a Digital Underwater Photographer or Videographer specialty and learning to use it well. It might include training as a PADI Freediver Instructor, diving Sidemount or gaining some TecRec certifications. Or, you aim high and work your way towards applying for the Course Director Training Course.

Whatever your diving goals are be sure to talk to your local PADI Dive Centre, Regional Manager or others who already excel in those areas for advice and information.

PADI Sidemount DiverDigital Underwater PhotoghaphyPADI TecRec

Professional goals don’t always have to be diving related either. It may be that like so many of us your goals or resolutions are to get fitter, stronger and healthier! We all know we dive better, enjoy it more and are generally safer when we are not struggling with our personal health. Modelling this behaviour also demonstrates the importance of keeping physically and mentally fit to our student divers.

Perhaps you will look at ways of making yourself more employable. Learn more about marketing and social media use for business, start a blog, take a business course, get your skippers ticket. There are so many possibilities to enhance our lives and future proof your employability!

For your business:

Setting sales, certification, training and travel targets gives you and your staff incentive and something to aim for each day, week and month. Every business should have goals – perhaps set some certifications goals for growth – look at the areas of your business with strong or poor growth rates year on year. See if you can discover why these areas were strong/poor and brainstorm some ideas to improve them in 2017. For example; if your entry level certifications are strong but conversions to continuing education courses are not as strong, think of some ways to to push these courses or follow up past course participants.Set your targets

As you all know its now almost a required part of business to use social media and blogging to market and promote your business – look at setting up a 2017 content calendar for staff to post for things like Facebook, Instagram, YouTube and your Blog. Once staff know their responsibilities it helps them to prepare and meet their targets.social-icons

PADI Business Academies are a great way to further develop your skills in this area. To find out when a PADI Business Academy will be happening in your region click here.

Contact your PADI Regional Manager who can assist in setting goals for growth and can offer support, advice and assistance to ensure you have an amazingly successful 2017.

4th Quarter Editon of the Undersea Journal Now Available Via PADI Library App

3 Nov

undersea-journal-cover

Every quarter The Undersea Journal is filled with stories and articles that help you stay informed and inspired as a PADI Professional. In addition to choosing a printed magazine there are several digital reading options for this useful publication:

1. Using the PADI Library App (Apple App Store | Play):

From your mobile device, open your Library in your PADI Library App, download and view.

On your computer, select Certification Paks from the Log In tab at the top of padi.com. From there you’ll be able to view the magazine in the Online Manuals portal.

2. Via the Zinio app on your computer or mobile device.

3. As a PDF on the PADI Pros’ Site. Log on to the Pros’ Site and click on the References tab. You can download the entire magazine or choose to download it in sections.

Currently, the 2016 editions are available to all renewed PADI Members. Each quarter, the latest edition of the publication will be added to the PADI Library.

If you’re a digital subscriber, you’ll continue to receive an email notification that your publication is available for viewing on Zinio. If you’ve opted for the printed version, it will continue to be delivered to your mailing address.