PADI Members Achieve Record Certifications in 2017

Record Certifications in 2017

For the 8th consecutive year, PADI Asia Pacific is pleased to congratulate PADI Members who in 2017 certified more PADI Divers in the Asia Pacific region than any year in PADI’s 52 year history!

As a PADI Member, you play a pivotal role in making people’s diving dreams come true. In 2017 you helped to improve the lives of more people than ever, opening their eyes to the magic of the underwater world.

Danny Dwyer, Vice President at PADI Asia Pacific said:

Congratulations to PADI Members in Asia Pacific who achieved another record year for PADI certifications in 2017, the 8th year in succession. We thank PADI Members commitment to teaching high quality PADI courses to ensure students have fun and receive the very best in diver training.”

There are some big, exciting things in store for PADI and PADI Members in 2018 and we can’t wait to work with you to continue the industry growth.

As a PADI Member this milestone is your achievement – you truly are The Way the World Learns to Dive®.

Congratulations again to PADI Members in Asia Pacific!

Promote your dive shop in 2018 at a PADI attended Dive Expo

PADI participates in numerous consumer expos throughout the year to assist PADI Dive Centres and Resorts and to promote PADI Courses and the PADI Brand.

Dive Expos can provide PADI Dive Shops with a vast array of opportunities to meet and engage with current and potential divers. It is important to have a dive expo strategy so please contact your PADI Regional Manager if you are planning on attending an expo in 2018.

Attending an expo is also a great way to learn about and trial new PADI products, meet with PADI staff and network with fellow PADI Professionals. PADI Member Forums and seminars are also often arranged to coincide with dive expos.

PADI will be exhibiting at the following major Dive Expos in 2018:

Dive Expo/Dive Show Date Location
Korean Underwater Sports (KUSPO) 22 – 25 February 2018 Seoul, South Korea
Asia Dive Expo (ADEX) 6 – 8 April 2018 Singapore, Malaysia
Malaysia International Dive Expo (MIDE) 4 – 6 May 2018 Kuala Lumpur, Malaysia
Thailand Dive Expo (TDEX) 10 – 13 May 2018 Bangkok, Thailand

*Please note this list is subject to change without notice.

To ensure that you gain maximum exposure at a dive expo, contact your PADI Regional Manager to inquire about any support you may be eligible for, including marketing collateral and promotional offers.

In the event that PADI is not attending an expo, additional support will be offered to assist exhibiting Members with their marketing efforts.

PADI Asia Pacific looks forward to assisting you with your attendance at dive shows and other exhibitions in 2018!

PADI Reaches Over 1 Billion Consumers Throughout 2017

Each and every day, the PADI team works hard to spread the word of diving to encourage more people to discover and continue diving through PADI Members.

Dedicated marketing specialists in the Asia Pacific office, and other global headquarters, execute marketing strategies to promote the life-changing opportunities and adventure diving offers, as well as showcasing just how easy it is to get started.

The result? PADI reached over one billion consumers globally through advertising and media during 2017.

In addition to the above advertising and media, the PADI team executes a range of other marketing strategies involving email marketing, social media, events, print and public relations channels just to name a few examples. PADI Facebook alone has nearly 1.8 million fans!

Watch the quick video below for a one minute overview.

For more information on the marketing undertaken by PADI contact marketing@padi.com.au or your PADI Regional Manager.

PADI Master Scuba Diver Challenge Has Begun

Win back the cost of your 2018 PADI Retail and Resort Association Membership, plus more!

How?

Take part in the PADI Master Scuba Diver Challenge!

  • Increase your PADI Master Scuba Diver ratings by growing your continued education certifications between 1st December 2017 and 31st May 2018.
  • PADI will track your MSD ratings vs the same calendar period in 2016/2017.
  • The PADI Dive Shops with the biggest % increase in each of the below levels will win.
  • Eligible PADI Dive Shops automatically entered.

Level 1: PADI Dive Centres with 0-4 MSD certifications during the Comparison Period
Level 2: PADI Dive Centres with 5+ MSD certifications during the Comparison Period

Prizes

1st Place Winner in Level 1 & 2:
1 Free 2018 PADI Retailer & Resort Association Membership Renewal (Refunded)*. 5 PADI Gift Packs with backpack, polo shirt, t-shirt, cap and water bottle. 1 AU$300 PADI Gear Voucher. Total Retail Value: AU$900 plus 2018 Membership Renewal Fee* (AU$236.00 – AU$1513.00, excluding GST, depending on Membership Level).

2nd Place Winner in Level 1 & 2: 5 PADI Gift Packs with backpack, polo shirt, t-shirt, cap & water bottle. 1 AU$150 PADI Gear Voucher. Total Retail Value: AU$750.

Marketing tools to use

Download the PADI MSD Challenge Marketing Toolkit and begin your strategy.

Need more information?

Read the full contest rules, speak to your PADI Regional Manager or contact the PADI Marketing team on marketing@padi.com.au.

Dive! Tutukaka – Role Model Commitment to Standards and Compliance

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The New Zealand ACC Workplace Safety Award goes to Dive! Tutukaka.

As a company, Dive! Tutukaka, a PADI 5 Star IDC facility based in the beautiful north of New Zealand, won the Westpac Supreme Northland Business of the Year Award in 2009.

Between then and now, the legislative and audit driven regulatory landscape in which they operate has changed dramatically. The Adventure Activities Regulations were introduced in late 2014 in New Zealand, with all operators who provide adventure activities required to undergo an annual safety audit or surveillance audit and become registered with Ministry of Business, Innovation and Employment (MBIE).

The legislative requirements of the new Maritime Operator Safety System (MOSS) under Maritime NZ also came into force in 2014, as well as the new Health and Safety Act in 2015.

In a business whose very intent is deliver defining moments, and once-in-a-lifetime memories, the challenge for Dive! Tutukaka became how to maintain a great experience that was not so sanitised it became meaningless; both for both staff and customers. Their goal remained to deliver excitement, and moments to remember, whilst being safe, accountable, looking after each other, and remaining passionate and having integrity.

Who they are, why they do what they do, and what they do it for.

Dive! Tutukaka Poor Knights Islands

The strategy was to do the very best they can, search for excellence, go beyond simply compliance or ticking a box, but aim for the next highest level – and all the while not losing the essence of the core company culture, and maintaining their passion.

In a company that has a triple bottom line mentality in-grained, Dive! Tutukaka had to search for excellence beyond compliance. That drive echoes the passion of staff and their drive as people, to be the best they can be.

Achieving the ACC Workplace Safety Award is recognition of the hard work that has gone into the last nine years, of aiming high, and not settling for less.

We are grateful, honoured, and humbled, and extremely proud of this award.

Looking after their people, and ensuring that safety is not the competitive advantage, means sharing learnings, and being open and inclusive. Total staff buy-in means engaging them in every step of a systems process, from inception to delivery.

It always was, and it always will be, about out people.

We are still Searching for Excellence Beyond Compliance, it is that passion that will drive our selves, our people, our company, our region, and our sector forward.

Whāia te iti kahurangi ki te tūohu koe me he maunga teitei

Seek the treasure you value most dearly: if you bow your head, let it be to a lofty mountain

This whakatauki is about aiming high or for what is truly valuable, but its real message is to be persistent and don’t let obstacles stop you from reaching your goal.

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Your Invitation to the Chasing Coral Premiere

Friends of PADI, the Australian Marine Conservation Society have commenced their Great Barrier Reef Road Show around Australia. As part of this, they will be hosting free screenings the award-winning documentary Chasing Coral in both Sydney and Melbourne – and you’re invited.

Chasing Coral is a powerful and entertaining film that puts into perspective the global threat to coral reefs and tracks the effort to save them.

Following the film, a panel will discuss the implications of the global coral heatwave and how we can come together as a dive community to protect our precious Great Barrier Reef.

These are both free events and everyone is welcome, however registration is essential as places are limited. For more information and to register your attendance, please click the relevant link below.

Sydney Screening |  Melbourne Screening

12 Activities to Keep Divers Active and Increase Business

Written by Megan Denny

Many people become divers because they’re curious about the underwater world. But often it’s the friendships and camaraderie that keep people diving, taking trips and furthering their dive education.

The social aspects of scuba are also key to growing and maintaining a successful dive business – divers sharing their passion for scuba with family and friends is what fuels our industry. Scuba marketing trends come and go, but there’s always been one constant: word of mouth. Divers invite friends, who make new friends and they all go diving.

Successful dive centres continually bring customers together through diving and nondiving activities. If you aren’t yet running events where divers and nondivers can mingle, choose an idea from the list below.

Family and Friends Discover Scuba® Diving Event

Host a friends and family Discover Scuba Diving (DSD®) event. Promote the event by emailing past student divers a free Discover Scuba Diving voucher, or creating a social media post for your event and inviting followers to tag or share with friends.

Here are some additional ideas to jump-start your dive centre’s social calendar.

Diving Activities

  • Host a weekly or monthly fun dive followed by a picnic, BBQ or pizza party where kids and spouses are invited.
  • Challenge new divemasters to bring in two friends to do a DSD. The divemaster gains assisting experience and you may get two new divers.
  • If you have easy pool access, start a birthday party program for children or adults. Grown ups can have a private DSD experience for their friends, and kids can enjoy Bubblemaker®.
  • Start a women’s dive group with regular fun dives, DSDs, ReActivate® sessions, or a ladies’ weekend getaway.

Nondiving Activities

  • Each month (or quarter) celebrate all divers who earned a certification.
  • Invite VIP customers to a thank-you party and give them a pair of free DSD vouchers to share with friends.
  • Schedule a PADI Go PRO Night.
  • Host a travel night and ensure your most gregarious travelers attend.
  • Try a Dive Against Debris® event during the weekend, or at night during a full moon.
  • Celebrate the dive centre’s birthday and staff milestones.
  • Start a year-end awards tradition (most accomplished, best sunburn, coolest critter photo, etc.).
  • Throw a shark-themed or Shark Week party.

Friends with Health Benefits

According to the Mayo Clinic, “Adults with strong social support have a reduced risk of many significant health problems, including depression, high blood pressure and an unhealthy body mass index (BMI). Studies have even found that older adults with a rich social life are likely to live longer than their peers with fewer connections.”

Help your customers strengthen their social bonds and find new dive buddies at shop-sponsored diving and nondiving events. When divers have friends to dive with, they dive more and that’s also good for the health of your business.