How a Blog Can Help Your Business

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Written by Sheridan Hatcher, PADI Marketing Executive

Blogging is not a new concept – it’s been around for many years. In fact, the first year that we introduced ‘Blogging’ as a presentation topic at our PADI Business Academies in Asia Pacific was back in 2013. At the time, I could comfortably say that next to no PADI Retail & Resort Members were engaging in blogging and majority didn’t really understand what a blog was and how it would help their business.

What is a Blog?

A blog is simply an online newsletter, sometimes traditionally named ‘News’– when set up correctly, it is housed on your website domain or on a sub-domain. It is the place where you can write relevant articles related to your dive centre or resort to not only retain your current customers but also to hopefully acquire new customers. Blogs are also considered the middle ground between your website and your social media channels.

Why Write Blogs?

There are two main reasons to adopt blogging as part of your digital marketing strategy.

  1. To increase your website presence – blog articles add to the size of your website as they add additional pages that include important keywords in which you hope to rank on within Google and the other search engines. Adding a blog article to your website also aims to keep your website updated with fresh content – something that Google favours within their algorithm.
  2. Customer acquisition and retention – by posting relevant content that suits your target audience, the articles that you add to your blog can help to attract new customers and also keep your current ones informed, therefore assisting you to retain them with the aim to have them continue their PADI scuba diving education with you.

How Often Would I Need to Write a Blog Article?

When deciding whether you have the time to start a blog, you need to consider that you need to have the resources and time to write a blog article that is of a decent length (approx. 500-600 words) at least once a month, continually throughout the year. Of course, the more articles that you post each month the better however this of course depends on what your PADI Dive Centre/Resort can handle.

But I Don’t Know What to Write About!

Being in the scuba diving industry, we are extremely lucky as we have so many topics that we can write about! Our industry is fun and exciting and ever-changing so the list of topics that you could write about is endless! Some examples include –

  • Hints/tips on becoming a better scuba diver
  • Fascinating facts about marine life
  • Promotion of PADI courses
  • Environment and marine conservation/Project AWARE
  • Top lists
  • Local dive sites
  • Equipment reviews
  • Promotions/events happening at your PADI Dive Centre/Resort
  • Staff/Instructor profiles
  • Instructor Development Courses/Go PRO nights

When deciding what topics to write about, always stick to the 80/20 rule – 80% consumer focused and 20% brand focused.

Breakdown of a Blog Article

So you’re now interested in blogging and see the benefits that it can provide your business however you just aren’t quite comfortable in knowing how to write an article – no problem, below you will find the items that make up a decent and attractive article for the reader –

  1. Blog Title – use keywords to explain what your article is about (approx. 65-70 characters including spaces). Make sure it explains clearly what the reader will be informed of if they read the blog article.
  2. Headings/Sub-headings – using headings is a great way to break up your content, making the article look more attractive to the reader.
  3. Content – needs to be informative and include keywords and keyword phrases however ensure it’s written in natural language for the reader, not for the search engines.
  4. Imagery & Videos – add attractive images/short video clips to attract the reader and also use them to break up the text within your article, so it looks more pleasing on the reader’s eye.
  5. Humour – if you can, add some humour into your writing. This can also help to build/add personality to your brand/content.
  6. Links (internal & external) – hyperlink any keywords within your articles back to relevant pages on your website to help flow traffic back/through your website or alternatively link out to external websites to provide the reader additional information/resources.
  7. Call to Action – add one to the end of your article to provoke an ‘immediate action’ – this can assist to encourage the reader to seek more information, contact you, make a booking etc.

As you can see from explanation the above, blogging is a valuable tool that can assist your dive business in order to improve your search engine ranking, acquire new customers or retain your current ones – plus, it’s not that hard! Enlist the help of your dive staff to help lighten the load – have brainstorming sessions to come up with topics/keywords that can be blogged about and use a social media editorial calendar so that your staff are clear on when their article is due to be posted online. Plus, before hiring new staff, make sure you add blogging as part of their role – in the end it’s only going to help your business and save you time!

For additional information or assistance in setting up a blog, please contact your PADI Regional Manager today.

2019 PADI Business Academy Schedule

The PADI Business Academy (PBA) has a primary goal of helping you operate a more successful dive centre or resort. By learning about or improving your skills in a range of business and marketing areas, you will leave the program more knowledgeable and informed than before you started. Plus – it’s a great opportunity to have some fun and network with your dive industry colleagues!

PADI Business Academies have proven to be a success over the years, with hundreds of successful dive shop owners, managers and instructors attending to improve their skills.

At the PADI Business Academy, attendees can expect to gain further knowledge on the following topics:

  • Elements of a Successful Website
  • Business Planning
  • Email & Messenger Marketing
  • Pricing & Sales
  • Staff Training
  • Social Media & Video
  • Customer Service and Retention

There will also be dedicated workshop time at the conclusion of the day, where PADI staff will help you work on specific action plans for your dive operation.

2019 PADI Business Academy Lite (One Day) Schedule

Day Month Location Language
26 February Seoul, South Korea Korean
24 May   Bangkok, Thailand Thai
29 May Trincomalee, Sri Lanka English
28 August Auckland, New Zealand English
10 September Perth, Australia English

2019 PADI Business Academy (Two Day) Schedule

Day Month Location Language
9-10 February Jakarta, Indonesia English
9-10 May Bali, Indonesia English
21-22 May Bangkok, Thailand English
15-16 October Manila, Philippines English

 2019 PADI Business Academy – Outbound Korean Tourism (One Day) Schedule

Day Month Location                               Language
28 May Cebu, Philippines English

 2019 PADI Business Academy – Outbound Chinese Tourism (One Day) Schedule

Day Month Location                               Language
26 June Bali, Indonesia English
8 November Manila, Philippines English
12 November Koh Tao, Thailand English

Bonus – Early Bird Offer & 4th Attendee Free

Register 6 weeks before the PBA date for a special early bird discounted rate. Plus, receive the 4th ticket free with 3 paying attendees.

Dates and locations are subject to change, refer to the PADI Pros’ Site or contact your Regional Manager for the latest information.

If you have further questions please contact alison.hush@padi.com.au or your PADI Regional Manager.

Last Chance to Register- PADI Business Academy Lite Brisbane

This is your last chance to register for the upcoming PADI Business Academy Lite (one-day) in Brisbane on Wednesday 12th September 2018.

PADI_Business_Academy_2

Do you want to enhance your multi-channel marketing and business strategies this year and improve the overall effectiveness of your initiatives? Learn how by attending our one day PADI Business Academy Lite in Brisbane.

This one day Business Academy will focus on topics such as:

  • Elements of a Successful Website
  • Pricing & Sales
  • Customer Service
  • Social Media & Video

There will also be dedicated workshop time, where PADI staff will help you work on specific action plans for your dive operation.

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out!

Click here to register

For more information, please contact your PADI Regional Manager or email Brooke.McConnell@padi.com.au

You can also view the rest of the upcoming PADI Business Academies for 2018 here.

 

PADI Business Academy Lite Brisbane- Last Chance for Early Bird Offer

This is your last chance to take advantage of the early bird offer for the PADI Business Academy Lite (one-day program) in Brisbane on Wednesday 12th of September, 2018.

PADI_Business_Academy_2

Register your place before Wednesday 1st August 2018, to receive AUD $20 off the cost of your registration. Plus, with every third paid attendee, you will receive a fourth free. So get in quick and register your spot today!

Click Here To Register

This one day Business Academy will focus on topics such as:

  • Elements of a Successful Website
  • Pricing & Sales
  • Customer Service
  • Social Media & Video

There will also be dedicated workshop time, where PADI staff will help you work on specific action plans for your dive operation.

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out!

For more information, please contact your PADI Regional Manager or email Brooke.McConnell@padi.com.au

You can also view the rest of the upcoming PADI Business Academies for 2018 here.

 

PADI Business Academy Lite Brisbane

Join us on Wednesday 12th September 2018 in Brisbane, for our one day PADI Business Academy Lite!

PADI_Business_Academy_2
This one day PADI Business Academy (Lite) will aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s consumers.

Over the course of the day, attendees can expect to gain further knowledge on the following topics:

  • Website
  • Sales
  • Social Media
  • Customer Service

There will also be dedicated workshop time at the conclusion of the day, where PADI staff will help you work on specific action plans for your dive operation.

BONUS – EARLY BIRD OFFER
Register your place before Wednesday 1st August 2018, to receive AUD $20 off the cost of your registration. Plus, with every third paid attendee, you will receive a fourth free. So get in quick and register your spot today!

Click Here To Register

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out!

For more information, please contact your PADI Regional Manager or email Brooke.McConnell@padi.com.au

You can also view the rest of the upcoming PADI Business Academies for 2018 here.

Last Chance to Register- PADI Business Academy Sydney

This is your last chance to register for the upcoming PADI Business Academy in Sydney on Wednesday 27th and Thursday 28th June, 2018.

PADI-Business-Academy

Do you want to enhance your multi-channel marketing and business strategies this year and improve the overall effectiveness of your initiatives? Learn how by attending our two day PADI Business Academy in Sydney.

This two day Business Academy will focus on topics such as:

  • Elements of a Successful Website
  • Customer Service
  • Sales & Pricing
  • Email Marketing
  • PADI’s Digital Space
  • Business Management
  • Social Media & Video
  • Tourism & Niche Markets

There will also be dedicated workshop time, where PADI staff will help you work on specific action plans for your dive operation.

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out!

Click Here To Register.

For more information, please contact your PADI Regional Manager or email  Brooke.McConnell@padi.com.au

You can also view the rest of the upcoming Business Academies for 2018 here.

 

PADI Business Academy- Sydney

Join us on Wednesday 27th and Thursday 28th June 2018 in Sydney,  for our two day PADI Business Academy!

PADI-Business-Academy

This two day PADI Business Academy will aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s consumers.

Over the course of the two days, attendees can expect to gain further knowledge on the following topics:

  • Website
  • Customer Service
  • Sales & Pricing
  • Email Marketing
  • PADI’s Digital Space
  • Business Management
  • Social Media & Video
  • Tourism & Niche Markets

There will also be dedicated workshop time at the conclusion of the day, where PADI staff will help you work on specific action plans for your dive operation.

BONUS – EARLY BIRD OFFER
Register your place before Wednesday 16th of May 2018, to receive AUD $20 off the cost of your registration. Plus, with every third paid attendee, you will receive a fourth free. So get in quick and register your spot today!

Click Here To Register

The number of attendees is limited to ensure that the PADI Business Academy staff can really focus on you. Register today to make sure you don’t miss out!

For more information, please contact your PADI Regional Manager or email Brooke.McConnell@padi.com.au

You can also view the rest of the upcoming PADI Business Academies for 2018 here.

 

 

 

PADI Business Academy Lite is Back in 2018!

We are pleased to announce that the PADI Business Academy seminars will return in 2018.

The PADI Business Academy Lite is a combination of presentations and hands-on workshops. You’ll explore digital marketing strategies for your website/social media channels as well as ideas and strategies for your business relating to sales and customer service to assist in supercharging your dive operation in 2018 and beyond.

2018 Presentation Topics

Over the course of the day attendees can expect to gain further knowledge on the following topics:

    • Website
    • Sales
    • Social Media
  • Customer Service

The following PADI Business Academy Lite Seminars are scheduled across Asia Pacific for 2018.

Day Month Location Language
19 February Jeju, South Korea Korean
21 February Seoul, South Korea Korean
12 March Fiji English
31 May Chennai, India English
12 September Brisbane, Australia English

Bonus – Early Bird Offer

Register today, to avail of AUD $20 off your ticket. You’ll also receive your 4th ticket free with 3 paying attendees.

Click here to register

To ensure a custom-tailored learning environment, the number of attendees are limited, so don’t delay. If you haven’t attended a Business Academy Lite before, we strongly encourage you to not miss out and sign up today.

Attendance at a PADI Business Academy Lite will result in PADI Member Seminar credit for:

  • PADI Master Instructor applications.
  • PADI Course Director Training Course application.

PADI Business Academy Lite includes:

  • PADI Business Academy polo shirt.
  • Lunch and snacks/beverages in breaks.
  • USB filled with resources.

*Price does not include airfare, hotel or transportation costs. All other expenses incurred will be the responsibility of the participant. Dates and locations are subject to change, please refer to the PADI Pros’ Site for the latest information.

Contact your PADI Regional Manager or email marketing@padi.com.au for more information.

PADI Business Academy 2018 Schedule

PADI Business Academies have proven to be a success over the years, with hundreds of PADI Dive Shops and Instructors having participated to develop their knowledge in a range of business and marketing strategies.

At the PADI Business Academy (PBA) you will explore a range of digital marketing strategies for your website, email marketing and social media channels as well as sales and customer service strategies for your business. Throughout some presentations you will participate in workshops to help put into practice the knowledge you have gained.

Sheridan Hatcher, Marketing Executive, maintains that a key feature of the Asia Pacific Business Academies will be the strong focus on the ongoing PADI staff follow-ups and close working relationships with attendees.

We look forward to seeing you at one of the below Business Academies.

2018 PADI Business Academy Lite (One Day) Schedule

Day Month Location Language
19 February Jeju, South Korea Korean
21 February Seoul, South Korea Korean
12 March Fiji English
31 May Chennai, India English
12 September Brisbane, Australia English

2018 PADI Business Academy (Two Day) Schedule

Day Month Location Language
5-6 February Kuala Lumpur, Malaysia English
15-16 May Bangkok, Thailand English
23-24 May Bali, Indonesia English
27-28 June Sydney, Australia English
16-17 October Cebu, Philippines English

2018 PADI Business Academy – Outbound Korean Tourism (One Day) Schedule

Day Month Location                               Language
28 May Cebu, Philippines English

2018 PADI Business Academy – Outbound Chinese Tourism (One Day) Schedule

Day Month Location                               Language
25 April Bali, Indonesia English
8 December Koh Tao, Thailand English
12 December Tawau, Malaysia English

Contact marketing@padi.com.au or contact your PADI Regional Manager to register and ignite growth in all operational aspects for 2018 and beyond.

PADI Business Academy Lite – Register Now

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Want to streamline your multi-channel marketing strategies this year and improve the overall effectiveness of your initiatives? Learn how by attending one of the PADI Business Academy Lite Seminars.

Melbourne, Australia: Tuesday, 2 May 2017Register now

Wellington, New Zealand: Monday, 31 July 2017 – Register now

2017 Presentation Topics

Hear from Thomas Knedlik, PADI Territory Director and Sheridan Hatcher, PADI Marketing Executive as they take you through strong digital marketing strategies as well as business, sales, customer service and training opportunities.

Early bird offer!

Book your ticket 6 weeks prior to the Academy and receive AUD$20 off the cost of tuition. Plus, with every third paid attendee, you will receive a fourth free. So get in early and register your spot today.

Supercharge your dive operation in 2017 and beyond!