PADI Specialty of the Quarter – Quarter 4 (October- December 2018)

Would you like to increase specialty certs this quarter?

The popular Specialty of the Quarter campaign has been crafted to do just this. With easy to adopt marketing tools be sure to grow interest in continuing education today!

Quarter 4, 2018 will be focusing on:

With two PADI Specialties on offer, you have the flexibly to promote what best suits your dive shop. PADI Asia Pacific will also be promoting these specialty courses throughout the quarter to consumers.

3 easy steps to get you started:

  1. Download marketing toolkit
  2. Print speciality posters and flyers
  3. Bundle with core courses

Bundling is a great way to add-value and provide a convenient way to introduce divers to PADI Specialty courses. Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.

Start your campaign today!

To help you promote the PADI Specialty of the Quarter you can download free digital marketing materials in English, Korean, Traditional Chinese and Simplified Chinese which includes web banners, headers and more.

DOWNLOAD MARKETING TOOLS

Questions?

Contact your PADI Regional Manager, Regional Training Consultant or the PADI Asia Pacific marketing team on marketing@padi.com.au.

Divers Already Make A Difference

When you hear reports about overfishing, global climate change, coral bleaching, shark finning . . . and the list goes on . . . it’s tempting to question whether the situation is hopeless. Will we have coral reefs in 30 years? Will anything be living in the seas in 50 years?


Photo by I Love the Sea

Yes, and yes. The seas face formidable challenges, but they have formidable allies – you, me and more than 25 million other divers around the world among them. It’s not just that you and your fellow divers can make difference, but that you’re already making a difference through personal efforts like recycling, responsibly consuming only sustainable seafood, reducing our carbon footprints and campaigning to protect endangered marine animals. These are vital efforts, none of which are wasted, with millions (and growing) of divers and nondivers doing these – which is great. But, compared to some outdoor groups, divers raise the bar for environmental stewardship and leadership. Beyond the forefront of conservation and preservation, divers are at the forefront of restoration.

Did you know that, working alongside scientists, divers help grow and replace coral? Use 3D printing to create artificial structures where real coral and coral species can live? Remove debris (like plastics!) from almost every dive site? Replant mangroves, sea grasses and other vegetation vital to coral and oceanic health? Use different methods

to protect and repopulate turtles, fish and other species? Gather data we need to identify and implement ongoing and new solutionsTeach kids and cultures what we’re learning and that we do make a difference so that saving and restoring the planet continues, expands and strengthens? These are not small local experiments – these are fins-on-the-ground, proven-results initiatives in action.

The truth is, we face a much bigger threat than the issues facing the seas, and it is this: loss of hope. We don’t want our heads in the sand, but let’s not lose perspective amid the doom and gloom. There are thousands of healthy coral reefs and other dive sites around the world. By staying informed, innovative and engaged, we can not only visit these, but preserve them, learn from them and leverage them to rebuild and restore.

I believe in realistic optimism and hopeful future, partly because the data support them, but also because really, we have no choice. With hopelessness comes inaction, resignation and surrender, which solve nothing. Hope anchors our souls to what’s possible, to action, and to doing what needs to be done. This isn’t Pollyanna – no one expects the global environment to be like it was in 1618 – but it can be vibrant, healthy and growing. A healthy Earth with healthy seas can be the ultimate heritage we leave our children and theirs.

Literally every dive you and I make can be a step towards that goal — with that in mind, remember that 15-23 September is AWARE Week. Please join the 25 million (and growing) divers who are fighting to restore our ocean planet. If you’re not yet involved with an AWARE event, please click the link and join in: http://www.padi.com/aware-week/join.

Dr. Drew Richardson
PADI President & CEO

Make the Most of the PADI Master Scuba Diver Challenge

The PADI Master Scuba Diver rating is often described as the ‘black belt of scuba,’ and this year, PADI are giving you the chance to win a yearly PADI Membership by inspiring your customers to join this elite group of divers.

The PADI Master Scuba Diver Challenge was created to help your business increase sales of specialty courses and grow interest in the prestigious PADI Mater Scuba Diver rating.

We spoke with one of the 2017 winners, Natalie Hunt from Assava Dive Resort to gain an insight into how they put the challenge to work at their store, and how you can achieve similar success at yours.

We offered specialties such as Wreck, Deep and Nitrox to our current Divemasters and we also promoted the ECO programs such as Dive Against Debris and Shark Conservation specialties. Divemasters received a discount on their specialties, especially when the took more than one specialty.

For other guests who wanted to become specialty divers but didn’t want to do their Divemaster course, we suggested the Master Scuba Diver program to them.

These easy-to-adopt initiatives are a great starting point to increase your specialty certifications. For a more personalised approach, Natalie explains how they recommended flexible programs based on guests’ diving experience.

“Leigh did her MSD program – she had already 200 dives so we suggested taking the specialty programs that would further develop her skills such as PPB, Deep, Nitrox, Wreck and Search & Recovery…We told her about the MSD application promo which was free of charge which also was an added selling point.”

Oftentimes, it’s simply a matter of starting the conversation – which we’ve made easy with this range of tools. Still need ideas? Check out this blog here.

Need more info? Get in touch with your Regional Manager or alternatively email marketing@padi.com.au.

4 Tips for Hosting AWARE Week Activities

Written by Tara Bradley

In celebration of AWARE Week, a co-branded PADI® and Project AWARE® initiative aimed at empowering more divers to look after the underwater world, PADI dive operators and shops around the world will join together in a global movement for ocean protection by running conservation-minded events and activities from 15-23 September.

Whether it’s becoming a debris activist, saying no to single-use plastics or making responsible seafood choices, no action is too small to protect and preserve our ocean planet. AWARE Week provides you with the tools and inspiration to encourage positive actions for the health of fragile underwater environments, fins on and fins off.

Interested in planning an AWARE Week event in your area? Here are some ways to get ready and bring together your student divers, friends and family to act for change in your local community.

  1. Get ready to teach Project AWARE specialty courses: If you’re not a Dive Against Debris® or AWARE Shark Conservation Diver Specialty Instructor, apply for your rating today. One hundred percent (that’s right, 100%!) of your application fee is donated to Project AWARE. Not a PADI Open Water Scuba Instructor yet? No worries, PADI Divemasters can apply to teach the newly revised Project AWARE Specialty course after taking a Project AWARE Specialty Instructor Training course from a PADI Course Director.
  2. Mark your calendar and start promoting your AWARE Week activities:
    Download AWARE Week social banners to spread the word. Create a Facebook event and use the #AWAREWeek hashtag on Instagram and Twitter to encourage participation and join the online conversation.
  3. Make your dives count and help clean the ocean: If you want to make your dives count for ocean protection during AWARE Week, conduct Dive Against Debris surveys. Download your Dive Against Debris survey toolkit, which includes the must-have materials you need to successfully plan and conduct a survey dive including tips to choose your survey site.
  4. Display the AWARE Week video in your local shop and gather interest for the Project AWARE specialty courses: Dive Against Debris Specialty, AWARE Shark Conservation Diver Specialty, and the newly revised Project AWARE Specialty. Ask people visiting your dive shop to leave their contact details if they’re interested in taking part in AWARE Week. Closer to the date, send them an invitation to sign up for a Project AWARE specialty course during AWARE Week or to any other event you may organize, a club night, a fundraising challenge – you decide.

Whatever you do during AWARE Week, make it fun and make it count for ocean conservation. If your students complete a course during AWARE Week, make sure they receive the PADI limited edition card supporting Project AWARE’s conservation work, and use this opportunity to celebrate the beauty and wonders of the ocean!

From kids to seniors, non-divers to pros, we can all make a difference in our global community. Join the AWARE Week celebrations!

For more info or to download the AWARE Week Toolkit for help hosting an event in your area, visit the newly launched AWARE Week website.

PADI Asia Pacific Regional Training Consultant (Chinese speaking)

PADI Asia Pacific has a new career opportunity available for a Regional Training Consultant to provide training and sales consultation for PADI Members predominantly in support of outbound Chinese tourists within the Asia Pacific region.

Key Responsibilities:

  • Serve as the direct contact for PADI Members for training and product support
  • Support the sales of PADI products and services by providing customer consultation, order processing and resolve order related customer issues
  • Educate PADI Members about the features and benefits of PADI products and services and assist Members in the interpretation of PADI standards and procedures
  • Work closely with Regional Managers in meeting or exceeding sales goals

Required Skills, Knowledge & Experience:

  • PADI IDC Staff Instructor with minimum 2 years’ experience as an active Instructor member
  • Current PADI Membership and insurance coverage
  • Business communication skills in English and Chinese (Mandarin essential, Cantonese desirable)
  • A thorough understanding of PADI products and services, including digital products, to be able to answer inquiries from PADI Members and students
  • Strong commitment to serve the goals and direction of PADI

To Apply:

Please send your CV to Alison Vasek, Manager, Human Resources at alison.vasek@padi.com.au

Applications Close:

Friday 31st August 2018.

Contact Details:

Alison Vasek

Manager, Human Resources

PADI Asia Pacific

Unit 3, 4 Skyline Place, Frenchs Forest, Australia

Career Opportunity: Quality Management Consultant  

PADI Asia Pacific has a career opportunity available for a Quality Management Consultant to provide quality and risk management consultation and support for PADI Members.

You will be interacting with members and non-members regarding all quality management issues including incident reporting, delivering quality and risk management programmes, as well as maintaining PADI’s Member recognition programmes.

This position requires a PADI IDC Staff Instructor and 3 years’ experience as an Instructor as a minimum and Chinese language skills are desirable but not essential.

Applications closing date: Friday, 10th August 2018

To apply: Please send your CV to: alison.vasek@padi.com.au

Contact details:

Alison Vasek

Manager, Human Resources

PADI Asia Pacific

Unit 3, 4 Skyline Place

FRENCHS FOREST NSW 2086 AUSTRALIA

alison.vasek@padi.com.au

Grow Your Business with the New PADI Travel Affiliate Program for PADI Dive Centres

The PADI Travel™ Affiliate Program – a benefit for all PADI Dive Centres – is now available.

Divers want to swim with beautiful fish, see colourful reefs and explore unique underwater environments. Travel is a proven way to keep them engaged, active and, ultimately, have them continue their education and invest in dive equipment.

In January, PADI Travel™ launched with the goals of growing the dive industry and keeping divers more engaged and active. Today marks the launch of the new PADI Travel Affiliate Program as a powerful new service for you to grow your business.

The Travel Affiliate Program enables you to earn generous commissions by referring divers to PADI Travel. It increases your in-store sales by driving more divers to your store and helps you become even more successful with group trips.

Learn more about the program and activate your account today on affiliates.padi.com.

You’re Invited to the PADI TecRec Instructor & Instructor Trainer Update Webinar

Stay up to date with the latest material and standard changes by attending the PADI TecRec Instructor and Instructor Trainer Update this coming Monday 16th July, 2018.

Hosted by Technical Diving Consultants Junya Kato and Don McFadden, the webinar will cover not only the latest updates, but new option for link Tec 40, 45 and 50 Diver courses.

Date: Monday 16th July, 2018

Time: 6:00 PM – 7:00 PM

Please register your attendance here. 

2018 PADI Women’s Dive Day Global Video Contest Rules

Eligibility: PADI’s Women’s Dive Day Global Video Contest (“Contest”) is open to PADI Individual Members worldwide who are 18 years of age or older, and to and PADI Dive Centers/Resorts worldwide (“Entrant”) who are hosting a PADI Women’s Dive Day 2018 event (“Event”). Individual Members include PADI Divemasters, Assistant Instructors, Open Water Scuba Instructors, Specialty Instructors, Master Scuba Diver Trainers, IDC Staff Instructors, Master Instructors, Course Directors, Freediver Instructors, Advanced Freediver Instructors, Master Freediver Instructors and Freediver Instructor Trainers. Entrants must be current Members in good standing with no open quality assurance issues. Employees, officers, directors and family members of employees of PADI Worldwide Corp. and all related and affiliated companies (collectively referred to as “PADI”), globally, are not eligible for the Contest. Contest is void in the Australian Capital Territory (ACT) of Australia and anywhere restricted or otherwise prohibited by law.

General Rules and Conditions: By entering the Contest, you agree to be bound by these Official Rules. The winning entries will be used in a video montage to promote PADI Women’s Dive Day 2019.

How to Enter: Entrants can submit video footage from the 2018 Women’s Dive Day Event hosted by PADI in July 2018 (“Contest Submission”). Entries can be submitted by email to: josh.shave@padi.com. Videos must be sent using a file sharing service such as We Transfer or Dropbox. Contest Submissions should contain underwater and/or topside video footage of Entrants showcasing their 2018 Women’s Dive Day event. Submission should include Entrant’s name, PADI Member Number and contact information.

All video file types will be accepted, however the following parameters are preferred:

  • Video Codec: 264
  • Frame rate: Preferably 29.97, but 24 and 25 are accepted as well.
  • Field Order: Progressive
  • Aspect: Square Pixels (1.0)
  • Size and bitrate:
    1280×720 for 720p  HD video, 5Mbs – 10Mbs bitrate
    1920×1080 for 1080p HD video, 10Mbs – 20Mbs bitrate
  • Sound codec:AAC
  • Sound sample rate: 48 kHz

Multiple entries will be accepted per Entrant. Entries may be submitted beginning 21 July 2018, 9:00am PST and all entries must be received by 21 August 2018, 11:59pm PST.

Contest Submission Judging Criteria: At the conclusion of the Contest Submission Period the judges (three PADI staff) will review all eligible entries received and select the Winners based on inspiration, quality of footage, originality and/or best overall depiction of the Event. Contest Submissions should be a video that showcases women in diving. All underwater environments are allowed (pool, freshwater, ocean). The primary objective is to promote women in diving and the PADI Women’s Dive Day 2019 event, but the footage can also show all participants in the 2018 event regardless of age or gender. PADI Safe Diving Practices and other recognized, conservative dive techniques and circumstances should be reflected in the footage. Footage that shows any touching or damaging of marine life will not be considered. Video should be under two minutes in length. High resolution photos (minimum 1000 pixels) and/or event description and quotes welcomed, but video must be submitted to be considered. Video submissions should be a minimum 1080p.

Entrants warrant that the Contest Submissions they submit to the Contest are their own videos and/or photos. Each entrant gives PADI and/or its designee the legal unlimited rights to use any Contest Submission Entrant submitted for this Contest, whether it is a winning entry or not, without photo and/or video credit. Entrant warrants that all information provided is accurate and that Entrant personally took the video and/or photo(s) submitted for this Contest or has written permission from the videographer/photographer to submit the video and/or photo(s) for this Contest, and that Entrant has the legal right to use any Entry submitted by Entrant for this Contest. PADI’s use of Entrant’s Contest Submission will not violate any third party rights. All Entrants agree to release, discharge, and hold harmless PADI and its affiliates, subsidiaries, advertising agencies, agents and their employees, officers, directors, and representatives from any claims, losses, and damages arising out of their participation in this Contest, any Contest-related activities, and the acceptance and use, or misuse of any prize awarded hereunder. By entering a  Contest Submission each entrant  hereby grants PADI the non-exclusive royalty-free irrevocable rights, in its sole discretion, to use, reproduce, copy, publish, display, distribute, perform, translate, sublicense, adapt, modify, create derivative works from and otherwise exploit the Contest Submission (in whole or in part) and to incorporate the Contest Submission in other works, in any and all markets and media, whether now known or hereafter developed, throughout the universe in perpetuity; these rights are granted to PADI whether or not the submission is a winning submission. Winner (“Winner”) will be required to sign and complete a Publicity Release & Affidavit of Eligibility and return it to PADI within 5 days of notification, otherwise the prize may be forfeited and awarded to an alternate Entrant. Winner gives PADI unlimited rights to use Winner’s name, picture, Contest Submission and likeness, globally, in advertising and publicity for this Contest, and for any other PADI use, without further compensation, where permitted by local law. Such use may include but is not limited to PADI YouTube Channel and related scuba YouTube Channels, Facebook, Twitter, Instagram, www.padi.com and press releases. No substitution of prize is permitted. PADI’s decision and selection of the Winners shall be final.

Contest Prize and Approximate Retail Value (ARV): There will be a total of six Contest winners. Each Winning Entrant will win the following prizes:

1-year 2019 PADI Membership renewal for Winning Entrant’s 2019 membership level (ARV varies based on membership level*)

*Note: The 2019 Member Renewal value is subject to the actual 2019 PADI Membership Renewal Fee for the relevant Member level once set for the 2019 Membership year.

All federal, state/provincial/territorial, and local taxes, fees and surcharges and taxes (whether foreign or domestic, and including income, sales, and import taxes) on prizes are the sole responsibility of the Winner.

Winner Selection: Winners will be chosen by 31 August 2018. Winners will be notified within 10 days of selection via the email address that they entered the Contest through. PADI is not responsible for lost or misdirected mail or email. PADI’s decision and selection of the Winner shall be final.

PADI or its affiliates may rescind any promotion found to contain errors, without liability, at PADI’s sole discretion.

This Contest shall be governed and construed in accordance with the laws of the State of California, United States of America, exclusive of its choice of laws principles. The California State courts of Orange County or the United States District Court for the Southern District of California shall have exclusive jurisdiction and venue over any dispute arising out of or relating to this Contest.

Chances of winning are dependent upon the number of entries received, and the opinion of judges regarding the judging criteria.

Win a Free Membership Renewal with the 2018 PADI Women’s Dive Day Video Contest

Are you hosting a PADI Women’s Dive Day Event this year? Did you know that you could win a free 2019 PADI Menbership Renewal if you are?! Are you now regretting that you haven’t registered any yet? If you’re in the first two categories, read on. If you’re in the third – not to worry, there’s still time to register your event.

To help grow PADI Women’s Dive Day even more in the coming years, we’re looking for videos that capture the spirit of PADI Women’s Dive Day – empowering and celebrating the female dive community.

That’s why we’re bringing back the PADI Women’s Dive Day Global Video Contest. Winning videos will be featured in the 2019 event promotional video and the six winners will receive a free 2019 PADI Membership Renewal.

So what are you waiting for!

How it works:

  1. Register to host a PADI Women’s Dive Day event on July 21, 2018. Register here.
  2. Film your event, giving regards to PADI standards and safe marine life practices.
  3. Get signed releases from participants. Download a sample release here.
  4. Edit footage to no longer than two minutes in length/minimum 1080p.
  5. Submit entries to womendive@padi.com. Be sure to include the entrant’s name, PADI Member/Store number, and contact information.
  6. Send video via file-sharing services such as WeTransfer or Dropbox.
  7. Six winners will be notified via email.

You can view the full rules here.

Need some inspiration? Take a look at last year’s promo video here.