PADI Specialty of the Quarter – Quarter 4 (October- December 2018)

Would you like to increase specialty certs this quarter?

The popular Specialty of the Quarter campaign has been crafted to do just this. With easy to adopt marketing tools be sure to grow interest in continuing education today!

Quarter 4, 2018 will be focusing on:

With two PADI Specialties on offer, you have the flexibly to promote what best suits your dive shop. PADI Asia Pacific will also be promoting these specialty courses throughout the quarter to consumers.

3 easy steps to get you started:

  1. Download marketing toolkit
  2. Print speciality posters and flyers
  3. Bundle with core courses

Bundling is a great way to add-value and provide a convenient way to introduce divers to PADI Specialty courses. Specialty courses offer the perfect opportunity to widen the knowledge of your students, better understand their interests as divers, and make sure they come back to do more courses. You can also tie this in with the free PADI MSD Application available in the Asia Pacific region.

Start your campaign today!

To help you promote the PADI Specialty of the Quarter you can download free digital marketing materials in English, Korean, Traditional Chinese and Simplified Chinese which includes web banners, headers and more.

DOWNLOAD MARKETING TOOLS

Questions?

Contact your PADI Regional Manager, Regional Training Consultant or the PADI Asia Pacific marketing team on marketing@padi.com.au.

Divers Already Make A Difference

When you hear reports about overfishing, global climate change, coral bleaching, shark finning . . . and the list goes on . . . it’s tempting to question whether the situation is hopeless. Will we have coral reefs in 30 years? Will anything be living in the seas in 50 years?


Photo by I Love the Sea

Yes, and yes. The seas face formidable challenges, but they have formidable allies – you, me and more than 25 million other divers around the world among them. It’s not just that you and your fellow divers can make difference, but that you’re already making a difference through personal efforts like recycling, responsibly consuming only sustainable seafood, reducing our carbon footprints and campaigning to protect endangered marine animals. These are vital efforts, none of which are wasted, with millions (and growing) of divers and nondivers doing these – which is great. But, compared to some outdoor groups, divers raise the bar for environmental stewardship and leadership. Beyond the forefront of conservation and preservation, divers are at the forefront of restoration.

Did you know that, working alongside scientists, divers help grow and replace coral? Use 3D printing to create artificial structures where real coral and coral species can live? Remove debris (like plastics!) from almost every dive site? Replant mangroves, sea grasses and other vegetation vital to coral and oceanic health? Use different methods

to protect and repopulate turtles, fish and other species? Gather data we need to identify and implement ongoing and new solutionsTeach kids and cultures what we’re learning and that we do make a difference so that saving and restoring the planet continues, expands and strengthens? These are not small local experiments – these are fins-on-the-ground, proven-results initiatives in action.

The truth is, we face a much bigger threat than the issues facing the seas, and it is this: loss of hope. We don’t want our heads in the sand, but let’s not lose perspective amid the doom and gloom. There are thousands of healthy coral reefs and other dive sites around the world. By staying informed, innovative and engaged, we can not only visit these, but preserve them, learn from them and leverage them to rebuild and restore.

I believe in realistic optimism and hopeful future, partly because the data support them, but also because really, we have no choice. With hopelessness comes inaction, resignation and surrender, which solve nothing. Hope anchors our souls to what’s possible, to action, and to doing what needs to be done. This isn’t Pollyanna – no one expects the global environment to be like it was in 1618 – but it can be vibrant, healthy and growing. A healthy Earth with healthy seas can be the ultimate heritage we leave our children and theirs.

Literally every dive you and I make can be a step towards that goal — with that in mind, remember that 15-23 September is AWARE Week. Please join the 25 million (and growing) divers who are fighting to restore our ocean planet. If you’re not yet involved with an AWARE event, please click the link and join in: http://www.padi.com/aware-week/join.

Dr. Drew Richardson
PADI President & CEO

Make the Most of the PADI Master Scuba Diver Challenge

The PADI Master Scuba Diver rating is often described as the ‘black belt of scuba,’ and this year, PADI are giving you the chance to win a yearly PADI Membership by inspiring your customers to join this elite group of divers.

The PADI Master Scuba Diver Challenge was created to help your business increase sales of specialty courses and grow interest in the prestigious PADI Mater Scuba Diver rating.

We spoke with one of the 2017 winners, Natalie Hunt from Assava Dive Resort to gain an insight into how they put the challenge to work at their store, and how you can achieve similar success at yours.

We offered specialties such as Wreck, Deep and Nitrox to our current Divemasters and we also promoted the ECO programs such as Dive Against Debris and Shark Conservation specialties. Divemasters received a discount on their specialties, especially when the took more than one specialty.

For other guests who wanted to become specialty divers but didn’t want to do their Divemaster course, we suggested the Master Scuba Diver program to them.

These easy-to-adopt initiatives are a great starting point to increase your specialty certifications. For a more personalised approach, Natalie explains how they recommended flexible programs based on guests’ diving experience.

“Leigh did her MSD program – she had already 200 dives so we suggested taking the specialty programs that would further develop her skills such as PPB, Deep, Nitrox, Wreck and Search & Recovery…We told her about the MSD application promo which was free of charge which also was an added selling point.”

Oftentimes, it’s simply a matter of starting the conversation – which we’ve made easy with this range of tools. Still need ideas? Check out this blog here.

Need more info? Get in touch with your Regional Manager or alternatively email marketing@padi.com.au.

4 Tips for Hosting AWARE Week Activities

Written by Tara Bradley

In celebration of AWARE Week, a co-branded PADI® and Project AWARE® initiative aimed at empowering more divers to look after the underwater world, PADI dive operators and shops around the world will join together in a global movement for ocean protection by running conservation-minded events and activities from 15-23 September.

Whether it’s becoming a debris activist, saying no to single-use plastics or making responsible seafood choices, no action is too small to protect and preserve our ocean planet. AWARE Week provides you with the tools and inspiration to encourage positive actions for the health of fragile underwater environments, fins on and fins off.

Interested in planning an AWARE Week event in your area? Here are some ways to get ready and bring together your student divers, friends and family to act for change in your local community.

  1. Get ready to teach Project AWARE specialty courses: If you’re not a Dive Against Debris® or AWARE Shark Conservation Diver Specialty Instructor, apply for your rating today. One hundred percent (that’s right, 100%!) of your application fee is donated to Project AWARE. Not a PADI Open Water Scuba Instructor yet? No worries, PADI Divemasters can apply to teach the newly revised Project AWARE Specialty course after taking a Project AWARE Specialty Instructor Training course from a PADI Course Director.
  2. Mark your calendar and start promoting your AWARE Week activities:
    Download AWARE Week social banners to spread the word. Create a Facebook event and use the #AWAREWeek hashtag on Instagram and Twitter to encourage participation and join the online conversation.
  3. Make your dives count and help clean the ocean: If you want to make your dives count for ocean protection during AWARE Week, conduct Dive Against Debris surveys. Download your Dive Against Debris survey toolkit, which includes the must-have materials you need to successfully plan and conduct a survey dive including tips to choose your survey site.
  4. Display the AWARE Week video in your local shop and gather interest for the Project AWARE specialty courses: Dive Against Debris Specialty, AWARE Shark Conservation Diver Specialty, and the newly revised Project AWARE Specialty. Ask people visiting your dive shop to leave their contact details if they’re interested in taking part in AWARE Week. Closer to the date, send them an invitation to sign up for a Project AWARE specialty course during AWARE Week or to any other event you may organize, a club night, a fundraising challenge – you decide.

Whatever you do during AWARE Week, make it fun and make it count for ocean conservation. If your students complete a course during AWARE Week, make sure they receive the PADI limited edition card supporting Project AWARE’s conservation work, and use this opportunity to celebrate the beauty and wonders of the ocean!

From kids to seniors, non-divers to pros, we can all make a difference in our global community. Join the AWARE Week celebrations!

For more info or to download the AWARE Week Toolkit for help hosting an event in your area, visit the newly launched AWARE Week website.

PADI Asia Pacific Regional Training Consultant (Chinese speaking)

PADI Asia Pacific has a new career opportunity available for a Regional Training Consultant to provide training and sales consultation for PADI Members predominantly in support of outbound Chinese tourists within the Asia Pacific region.

Key Responsibilities:

  • Serve as the direct contact for PADI Members for training and product support
  • Support the sales of PADI products and services by providing customer consultation, order processing and resolve order related customer issues
  • Educate PADI Members about the features and benefits of PADI products and services and assist Members in the interpretation of PADI standards and procedures
  • Work closely with Regional Managers in meeting or exceeding sales goals

Required Skills, Knowledge & Experience:

  • PADI IDC Staff Instructor with minimum 2 years’ experience as an active Instructor member
  • Current PADI Membership and insurance coverage
  • Business communication skills in English and Chinese (Mandarin essential, Cantonese desirable)
  • A thorough understanding of PADI products and services, including digital products, to be able to answer inquiries from PADI Members and students
  • Strong commitment to serve the goals and direction of PADI

To Apply:

Please send your CV to Alison Vasek, Manager, Human Resources at alison.vasek@padi.com.au

Applications Close:

Friday 31st August 2018.

Contact Details:

Alison Vasek

Manager, Human Resources

PADI Asia Pacific

Unit 3, 4 Skyline Place, Frenchs Forest, Australia

Career Opportunity: Quality Management Consultant  

PADI Asia Pacific has a career opportunity available for a Quality Management Consultant to provide quality and risk management consultation and support for PADI Members.

You will be interacting with members and non-members regarding all quality management issues including incident reporting, delivering quality and risk management programmes, as well as maintaining PADI’s Member recognition programmes.

This position requires a PADI IDC Staff Instructor and 3 years’ experience as an Instructor as a minimum and Chinese language skills are desirable but not essential.

Applications closing date: Friday, 10th August 2018

To apply: Please send your CV to: alison.vasek@padi.com.au

Contact details:

Alison Vasek

Manager, Human Resources

PADI Asia Pacific

Unit 3, 4 Skyline Place

FRENCHS FOREST NSW 2086 AUSTRALIA

alison.vasek@padi.com.au

Grow Your Business with the New PADI Travel Affiliate Program for PADI Dive Centres

The PADI Travel™ Affiliate Program – a benefit for all PADI Dive Centres – is now available.

Divers want to swim with beautiful fish, see colourful reefs and explore unique underwater environments. Travel is a proven way to keep them engaged, active and, ultimately, have them continue their education and invest in dive equipment.

In January, PADI Travel™ launched with the goals of growing the dive industry and keeping divers more engaged and active. Today marks the launch of the new PADI Travel Affiliate Program as a powerful new service for you to grow your business.

The Travel Affiliate Program enables you to earn generous commissions by referring divers to PADI Travel. It increases your in-store sales by driving more divers to your store and helps you become even more successful with group trips.

Learn more about the program and activate your account today on affiliates.padi.com.