Written by PADI Regional Training Consultant, Brigit Jager
With the summer high season at our doorstep throughout Oceania, it’s not hard to make the most of the current quarter’s PADI Specialties. With these two PADI Specialties on offer, you have the flexibility to promote whichever specialty best suits your dive shop or local area.
There are many amazing wrecks in the region that make it rather easy for you to offer this specialty – be it in your immediate local area, or as an exciting dive travel opportunity for your customers. To name just a few famous ones:
In Australia: ex-HMAS Swan (W.A.), ex-HMAS Hobart (S.A.), ex-HMAS Canberra (VIC), ex-HMAS Adelaide (NSW), ex-HMAS Brisbane, SS Yongala and soon also ex-HMAS Tobruk (QLD).
In New Zealand: Rainbow Warrior and HMNZS Canterbury (North Island).
In the rest of Oceania: SS President Coolidge (Vanuatu) and numerous WWII wrecks (Papua New Guinea, Solomon Islands and many more).
We all know that every diver wants to show what they’ve seen underwater, so why not teach them how easy it is to take more than just an average snap shot picture? After completing this specialty course, your students will go home and proudly share their awesome digital underwater images to all family & friends (and on social media) – which in turn no doubt brings more business into your dive shop.
We’re so lucky that Oceania offers a wide range of exceptional marine environments that many divers can’t wait to see and take pictures of. So this is yet another PADI Specialty that helps you make the most of your local area this summer high season, or on that special dive trip. The following are just some examples of the outstanding opportunities Oceania has to offer for underwater photography students:
In Australia: leafy seadragons (S.A.), nudibranchs (VIC), weedy seadragons (NSW), coral spawning on the Great Barrier Reef (QLD, during full moon this November).
In New Zealand: Poor Knight Islands (North Island) and Milford Sound (South Island – exceptional clear waters, 7 gill sharks, to name a few attractions).
In Papua New Guinea and the Pacific Island Countries: coral reefs teeming with life, reef and oceanic sharks, dolphins … (from Fiji all the way to French Polynesia).
It’s impossible to name all marine animals – However, my point is: are you making the most of all of these fantastic opportunities in your area?
PADI Asia Pacific is already promoting the PADI Specialties of the Quarter to consumers around the world. To help you promote these courses in your own dive shops, you can download the easy-to-adopt free digital marketing materials, available in English, Korean, Traditional Chinese and Simplified Chinese. The toolkit includes PADI Specialty of the Quarter web banners, headers and more.
Here are 3 easy steps to get you started:
- Download marketing toolkit
- Advertise online and in store
- Bundle/Link PADI specialties with other PADI core courses
What next? Be ready for students who are interested in the PADI Wreck Diver and PADI Digital Underwater Photographer specialty courses and place your orders for required student materials online or contact your PADI Regional Training Consultant – they’re available to take your orders, answer questions or offer guidance.