Make the Most of the PADI Master Scuba Diver Challenge

The PADI Master Scuba Diver rating is often described as the ‘black belt of scuba,’ and this year, PADI are giving you the chance to win a yearly PADI Membership by inspiring your customers to join this elite group of divers.

The PADI Master Scuba Diver Challenge was created to help your business increase sales of specialty courses and grow interest in the prestigious PADI Mater Scuba Diver rating.

We spoke with one of the 2017 winners, Natalie Hunt from Assava Dive Resort to gain an insight into how they put the challenge to work at their store, and how you can achieve similar success at yours.

We offered specialties such as Wreck, Deep and Nitrox to our current Divemasters and we also promoted the ECO programs such as Dive Against Debris and Shark Conservation specialties. Divemasters received a discount on their specialties, especially when the took more than one specialty.

For other guests who wanted to become specialty divers but didn’t want to do their Divemaster course, we suggested the Master Scuba Diver program to them.

These easy-to-adopt initiatives are a great starting point to increase your specialty certifications. For a more personalised approach, Natalie explains how they recommended flexible programs based on guests’ diving experience.

“Leigh did her MSD program – she had already 200 dives so we suggested taking the specialty programs that would further develop her skills such as PPB, Deep, Nitrox, Wreck and Search & Recovery…We told her about the MSD application promo which was free of charge which also was an added selling point.”

Oftentimes, it’s simply a matter of starting the conversation – which we’ve made easy with this range of tools. Still need ideas? Check out this blog here.

Need more info? Get in touch with your Regional Manager or alternatively email marketing@padi.com.au.

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