Written by PADI Regional Training Consultant, Mark Wastall.
One of the beauties with the PADI System of diver education is how flexible it can be, how easily adapted it’s timeline is, how it can cater for a variety of diving styles, how much it has moved with the times and how much potential there is to keep divers learning.
This style of training means that we, as Instructors, have the ability to be able to add to our students experience and add to the revenue generated from the course. The latter should be great news if you own or run your own dive centre, if you are a freelance Instructor paid by the course or an independent Instructor looking to maximise earning potential.
It is very easy to become blinkered into only teaching the course that is in front of you. ‘The student has asked for a PADI Open Water Course, that’s what I’ll teach them’ is a mindset that a lot of Instructors develop. We can sometimes miss the glaring opportunities that we are presented with. How many times have you told an Open Water student that they cannot take a camera on the training dives as it’s ‘against standards’ but were you aware that you can, in fact, link the PADI Open Water Course with PADI Digital Underwater Photographer LVL1? The knowledge development can be done at any time during the course. The Level 1 Photo dive can be done in confined after confined dive 3 or in the open water as part of the tour potion of dive 4. With 1 more dive after the PADI Open Water Course and the student has Level 2. As simple as that, you have just earned 2 certifications from 1 student, extra revenue for yourself or your dive center and you now have a student who can happily and comfortably take photos underwater. This could also lead to retail potential on top if you are a centre that has the opportunity to sell equipment.
With just a quick look at the PADI Instructor Manual, General Standards and Procedures, you can see how our courses can be linked together and how students can easily earn credit towards the next level of their diving. With this knowledge, you can help increase your Con-Ed ratios. A great help if you are working towards PADI Master Instructor or PADI Course Director.
Another easy course to link with any of the core courses is PADI Enriched Air Diver Course. The theory can be combined during the PADI Open Water Course for example and goes hand in hand when explaining No Decompression Limits. The practical application exercise can be conducted at any time during the course, maybe at the pool during equipment setup. As an enriched air dive is not required, this course can be run with very little overheads but again is 2 certifications and extra revenue.
These extra dives can also count towards a student’s PADI Advanced Open Water Course if the knowledge reviews have been completed or again, why not combine an Enriched Air tank on a deep dive of the PADI Advanced Open Water.
It doesn’t need to stop there either, adding PADI O2 Provider to the PADI Rescue Course is another way to upsell a course with very little extra time or outlay. The training structure can be your friend. Look for the opportunities, maximise your potential.
For further advice please don’t hesitate to contact your PADI Regional Training Consultant on firstname.lastname@example.org.