Archive | August, 2017

12 Activities to Keep Divers Active and Increase Business

9 Aug

Written by Megan Denny

Many people become divers because they’re curious about the underwater world. But often it’s the friendships and camaraderie that keep people diving, taking trips and furthering their dive education.

The social aspects of scuba are also key to growing and maintaining a successful dive business – divers sharing their passion for scuba with family and friends is what fuels our industry. Scuba marketing trends come and go, but there’s always been one constant: word of mouth. Divers invite friends, who make new friends and they all go diving.

Successful dive centres continually bring customers together through diving and nondiving activities. If you aren’t yet running events where divers and nondivers can mingle, choose an idea from the list below.

Family and Friends Discover Scuba® Diving Event

Host a friends and family Discover Scuba Diving (DSD®) event. Promote the event by emailing past student divers a free Discover Scuba Diving voucher, or creating a social media post for your event and inviting followers to tag or share with friends.

Here are some additional ideas to jump-start your dive centre’s social calendar.

Diving Activities

  • Host a weekly or monthly fun dive followed by a picnic, BBQ or pizza party where kids and spouses are invited.
  • Challenge new divemasters to bring in two friends to do a DSD. The divemaster gains assisting experience and you may get two new divers.
  • If you have easy pool access, start a birthday party program for children or adults. Grown ups can have a private DSD experience for their friends, and kids can enjoy Bubblemaker®.
  • Start a women’s dive group with regular fun dives, DSDs, ReActivate® sessions, or a ladies’ weekend getaway.

Nondiving Activities

  • Each month (or quarter) celebrate all divers who earned a certification.
  • Invite VIP customers to a thank-you party and give them a pair of free DSD vouchers to share with friends.
  • Schedule a PADI Go PRO Night.
  • Host a travel night and ensure your most gregarious travelers attend.
  • Try a Dive Against Debris® event during the weekend, or at night during a full moon.
  • Celebrate the dive centre’s birthday and staff milestones.
  • Start a year-end awards tradition (most accomplished, best sunburn, coolest critter photo, etc.).
  • Throw a shark-themed or Shark Week party.

Friends with Health Benefits

According to the Mayo Clinic, “Adults with strong social support have a reduced risk of many significant health problems, including depression, high blood pressure and an unhealthy body mass index (BMI). Studies have even found that older adults with a rich social life are likely to live longer than their peers with fewer connections.”

Help your customers strengthen their social bonds and find new dive buddies at shop-sponsored diving and nondiving events. When divers have friends to dive with, they dive more and that’s also good for the health of your business.

PADI Instructor Examinations for July, 2017

8 Aug

Congratulations to the many new PADI Instructors who completed their PADI Instructor Examinations in July.

05 July | Tauranga, New Zealand

05 July | Puerto Galera, Philippines

08 July | Boracay, Philippines

09 July | Miri, Malaysia

11 July | Kunming, China

11 July | Dumaguete, Philippines

12 July | Nusa Lembongan, Indonesia

12 July | Pattaya, Thailand

14 July | Cebu, Philippines

14 July | Trincomalee, Sri Lanka

15 July | Amed, Indonesia

15 July | Phuket, Thailand

17 July | El Nido, Philippines

18 July | Koh Tao, Thailand

19 July | Gili Islands, Indonesia

22 July | Sydney, Australia

22 July | Bali, Indonesia

22 July | Jakarta, Indonesia

26 July | Bohol, Philippines

The Undersea Journal – Third Quarter 2017 Now Available

8 Aug

Each quarter The Undersea Journal® is filled with stories and articles that help you stay informed and inspired as a PADI® Professional. In addition to the printed magazine there are several digital reading options for this useful publication:

  1. Via the Zinio app on your computer or mobile device. If you’re a digital subscriber, you receive an email notification that your publication is available for viewing on Zinio.
  2. Using the PADI Library App (Apple App Store | Play):– From your mobile device, open your Library in your PADI Library App, download and view.
    – On your computer, select Certification Paks from the Log In tab at the top of padi.com. From there you’ll be able to view the magazine in the Online Manuals portal.
  3. As a PDF on the PADI Pros’ Site. Log on to the Pros’ Site and click on the References tab. You can download the entire magazine or choose to download it in sections.

If you’ve opted for the printed version, it will continue to be delivered to your mailing address.

PADI Women’s Dive Day – A Huge Success

8 Aug

A special thank you to all who took part in PADI Women’s Dive Day 2017. You helped strengthen and grow the dive community while attracting new people to diving and freediving. You also helped motivate female divers to get back in the water and continue their dive adventures. The success of PADI Women’s Dive Day is only possible due to your enthusiasm and participation.

PADI Members in 85 countries hosted a record 884 events celebrating the third annual PADI Women’s Dive Day on 15 July 2017. Showing continued growth since the inaugural event in 2015, this year’s special day garnered more than 90 million media impressions reaching millions of people via social media. On Instagram alone, posts tagged with #PADIWomensDiveDay, #WomensDiveDay and #PADIWomen reached more than five million people with eight million impressions.

Each PADI Women’s Dive Day event was one-of-a-kind, catering to the specific interests of female divers (or soon to be divers) in the community. Events included everything from underwater cleanups and fundraisers to shark dives and travel adventures. Some events included female-only dive courses or excursions while others encouraged the whole family to participate. All the events had some common goals – to strengthen bonds within the dive community, get more people actively diving and create more ocean ambassadors.

Here are just a few examples from Women’s Dive Day:

Supporting the Next Generation

Malé City, Maldives – Moodhu Bulhaa Dive Centre, Dive Desk, Dive Club Maldives, Divers Lodge Maldives and Marine Faculty Villa College all came together to inspire the next wave of women divers across the Maldives. The event was so successful, they’re already planning ahead for #PADIWomensDiveDay2018. Check out their video below.

 

Gloucester, Massachusetts, USA – More than 80 people across New England rallied support for the next generation of female divers in an event that raised more than $3800 US for the Women Divers Hall of Fame Scholarship Program. “The group empowerment was ever present, but helping out the next generation of ladies was even more what people were all about,” says Susan Copelas. “I am truly speechless with this awesome group of women who came together to find new dive buddies and network, and left with a more enriched life and a better awareness of the importance of protecting our oceans.”

International Educational Events – Broadreach celebrated PADI Women’s Dive Day with events in the Caribbean, Fiji, Curaçao, Bali, Bonaire, Bahamas and Grenadines that introduced young women to diving and for those already certified, further developed their love for scuba. Activities included group dives, new PADI Open Water Diver certifications, a thank you celebration for female scuba instructors and dive demos for local communities. Each event was dedicated to empowering girls to be smart, confident divers, role models and future scuba leaders.

Inspiring Ambassadors for the Ocean

El Puertito, Tenerife, Canary Islands – Excel-Scuba joined the global Women’s Dive Day celebrations by taking action for a clean ocean with a Project AWARE® Dive Against Debris® survey – collecting critically-needed data to reveal the extent of the global marine debris crisis and help conservationists advocate for change. The day was followed by a well-deserved sunset barbeque on the beach.

Nikoi Island, Indonesia – GS-Diving in Singapore spread awareness for clean oceans and the environment by incorporating an underwater cleanup into their Women’s Dive Day trip to Nikoi Island, as part of their commitment to Project AWARE®. The event concluded with a celebratory barbeque on their liveaboard Seaborne.

Introducing People to Diving

Izmir, Turkey – 300 BAR Dive Center partnered with Karşıyaka Municipality to host a two-date event for new and existing divers. PADI Instructors, commercial divers, yoga instructors and even a Guinness World Record-holding athlete led inspirational and educational seminars. Attendees then took part in a yoga class as well as both freediving and scuba diving in the pool.

Anda, Philippines – Magic Oceans Dive Resort invited nondivers to try diving in the pool and then embark on a boat adventure and snorkel trip with PADI Professionals.

Sharing Bubbles, Great Times and More Dive Adventures

Glenelg North, Australia – Adelaide Scuba hosted a ladies-only event for its female divers to connect out on the water, go diving and bond over a special barbeque lunch.

Key Largo, Florida, USA – Rainbow Reef teamed up with the History of Diving Museum for a Ladies in Diving seminar followed by yoga, a barbeque lunch and incredible reef diving. Women Diving Hall of Famers and female conservation leaders joined in to inspire, educate and motivate all involved. “On PADI Women’s Dive Day, I was surrounded by female divers, which meant I was simultaneously surrounded by my peers and my heroes,” says Shayna Cohen, PADI Master Scuba Diver Trainer at Rainbow Reef Dive Center. “I giant-strided into an ocean brimming with female buddies, divemasters and instructors, off the stern of a boat run by a female captain and first mate. As I watched an 11 year-old girl follow behind me, I could see the dive industry changing from its historically male-dominated past. It’s important for the world to know that female divers are great divers: they’re strong, smart, courageous, adventurous and compassionate, and they’re here to make waves.”

See more of #PADIWomensDiveDay as told by you in the PADI Women’s Dive Day 2017 photo album on Facebook.

Take part in the PADI Women’s Dive Day Global Video Contest. Share a video of your event with the PADI Marketing Team by 15 August 2017 and be entered to win a free 2018 PADI Membership Renewal. Click here for additional information and Official Rules.

Save the date! Next year’s PADI Women’s Dive Day will be on Saturday, 21 July 2018.