PADI Business Academy Lite – Register Now


Want to streamline your multi-channel marketing strategies this year and improve the overall effectiveness of your initiatives? Learn how by attending one of the PADI Business Academy Lite Seminars.

Melbourne, Australia: Tuesday, 2 May 2017Register now

Wellington, New Zealand: Monday, 31 July 2017 – Register now

2017 Presentation Topics

Hear from Thomas Knedlik, PADI Territory Director and Sheridan Hatcher, PADI Marketing Executive as they take you through strong digital marketing strategies as well as business, sales, customer service and training opportunities.

Early bird offer!

Book your ticket 6 weeks prior to the Academy and receive AUD$20 off the cost of tuition. Plus, with every third paid attendee, you will receive a fourth free. So get in early and register your spot today.

Supercharge your dive operation in 2017 and beyond!

What’s on for PADI-Attended Dive Expos in 2017


Promote your dive shop in 2017 at a PADI-attended Dive Expo.

PADI participates in numerous consumer expos throughout the year to assist PADI Dive Centres and Resorts promote PADI Courses and the PADI Brand.

Dive Expos can provide PADI Dive Shops with a vast array of opportunities to meet and engage with current and potential divers. It is important to have a dive expo strategy so please contact your PADI Regional Manager if you are planning on attending an expo in 2017.

Attending an expo is also a great way to learn about and trial new PADI products, meet with PADI staff and network with fellow PADI Professionals. PADI Member Forums and seminars are also often arranged to coincide with dive expos.

PADI will be exhibiting at the following major Dive Expos in 2017:

Dive Expo/Dive Show Date Location
Korean Underwater Sports (KUSPO) 23-26 February 2017 Seoul, South Korea
Asia Dive Expo (ADEX) Singapore 7-9 April 2017 Singapore
DRT Shanghai 7-9 April 2017 Shanghai, China
Thailand Dive Expo (TDEX) 11-14 May 2017 Bangkok Thailand
Malaysia International Dive Expo (MIDE) 12-14 May 2017 Kuala Lumpur, Malaysia
Asia Dive Expo (ADEX) China 31 August – 3 September 2017 Beijing, China


*Please note this list is subject to change without notice.

To ensure that you gain maximum exposure at a dive expo, contact your PADI Regional Manager to enquire about any support you may be eligible for, including marketing collateral and promotional offers.

In the event that PADI is not attending an expo, additional support will be offered to assist exhibiting Members with their marketing efforts.

PADI Asia Pacific looks forward to assisting you with your attendance at dive shows and other exhibitions in 2017!


Setting goals for 2017

Hands up who has set some new year resolutions? OK …. now be honest – who has already broken them?

Setting Goals for 2017

Many of you will have set yourselves some goals or resolutions for the new year – some of these will be successfully completed whilst others will be forgotten about by March. 😉

As we look at areas of our personal life where we can make changes, improve things, grow and set goals, we should do the same in our professional and business lives too.

For your professional life:

Set yourself some personal development goals this year – think about what you would like to do before this time next year. It could be as simple as finally getting that underwater camera setup, joining a Digital Underwater Photographer or Videographer specialty and learning to use it well. It might include training as a PADI Freediver Instructor, diving Sidemount or gaining some TecRec certifications. Or, you aim high and work your way towards applying for the Course Director Training Course.

Whatever your diving goals are be sure to talk to your local PADI Dive Centre, Regional Manager or others who already excel in those areas for advice and information.

PADI Sidemount DiverDigital Underwater PhotoghaphyPADI TecRec

Professional goals don’t always have to be diving related either. It may be that like so many of us your goals or resolutions are to get fitter, stronger and healthier! We all know we dive better, enjoy it more and are generally safer when we are not struggling with our personal health. Modelling this behaviour also demonstrates the importance of keeping physically and mentally fit to our student divers.

Perhaps you will look at ways of making yourself more employable. Learn more about marketing and social media use for business, start a blog, take a business course, get your skippers ticket. There are so many possibilities to enhance our lives and future proof your employability!

For your business:

Setting sales, certification, training and travel targets gives you and your staff incentive and something to aim for each day, week and month. Every business should have goals – perhaps set some certifications goals for growth – look at the areas of your business with strong or poor growth rates year on year. See if you can discover why these areas were strong/poor and brainstorm some ideas to improve them in 2017. For example; if your entry level certifications are strong but conversions to continuing education courses are not as strong, think of some ways to to push these courses or follow up past course participants.Set your targets

As you all know its now almost a required part of business to use social media and blogging to market and promote your business – look at setting up a 2017 content calendar for staff to post for things like Facebook, Instagram, YouTube and your Blog. Once staff know their responsibilities it helps them to prepare and meet their

PADI Business Academies are a great way to further develop your skills in this area. To find out when a PADI Business Academy will be happening in your region click here.

Contact your PADI Regional Manager who can assist in setting goals for growth and can offer support, advice and assistance to ensure you have an amazingly successful 2017.

My PADI Club Benefits for PADI Members


Padi_Logo_Color.pngIn the last edition of Surface Interval, you read about the new My PADI Club coming in 2017 and how it offers tools, expert advice and a community of like-minded divers to make it easier for people to explore, learn, and share their passion for diving.

But, My PADI Club is also packed with benefits for PADI Members. Here are just a few

Grow Your Business –  Use diver savings on PADI courses and top gear as incentives to increase sales and certifications with Premium Club Members.

Advertising for Your Business –  Promote your business directly to potential customers by updating your profile with info and services.

Earn with Every Diver You Enroll –  PADI Dive Centers, Resorts, and Pros will earn commissions on registered Premium Club Members.

 Stronger Customer Relationships –  Leverage Club tools to search and connect with customers to notify them of events and promotions.

To learn more, contact your PADI Regional Manager or Training Consultant and stay tuned to hear more about My PADI Club.

PADI Women’s Dive Day in 2017

On the 16th of July 2016, men and women from Malaysia to the Maldives, Thailand to Turkey and everywhere in-between took part in more than 700 PADI Women’s Dive Day events globally.

Asia Pacific hosted 286 individual PADI Women’s Dive Day events which was a huge achievement. New and experienced divers came together, gearing up for everything from high tea on the high seas to shark dives and underwater clean-ups.

Take a look at some of Asia Pacific’s 2016 PADI Women’s Dive Day events.

15 July 2017 – Save the Date!


The third annual PADI Women’s Dive Day is taking place on 15 July 2017.

To get involved in the increasingly popular global event, or if you have any questions, please email Marketing Consultant, Erin Leach. Hosting an event is a great way to get new divers through your door, as well as acknowledge the amazing divers who work and/or dive with you.
Over 96% of respondents who held PADI Women’s Dive Day events in the Asia Pacific region want to hold another event in the future, so ensure you register your interest early to make certain you don’t miss out on receiving up-to-date PADI Women’s Dive Day information and marketing materials.

Hosting an event can help promote your business as well as strengthen and expand both the local and global dive community. Be a part of a global event!



Udive, Malaysia – PADI Women’s Dive Day 2016

PADI Business Academy Lite is back in 2017


The PADI Business Academy Lite powers up again in the Asia Pacific region for 2017. Attendees from previous PADI Business Academy programs in Asia Pacific have achieved significant certification growth in the following months after completing the program.

The PADI Business Academy Lite is a combination of presentations and hands-on workshops. You’ll explore digital marketing strategies for your website/social media channels as well as ideas and strategies for your business relating to sales and customer service to assist in supercharging your dive operation in 2017 and beyond.

To ensure a custom-tailored learning environment, the number of attendees are limited. So don’t delay – contact your PADI Regional Manager to transform your business for success.

If you have not yet attended a PADI Business Academy Lite, we strongly encourage you to not miss out and sign up today.

The following PADI Business Academy Lite programs are scheduled across Asia Pacific for 2017.

Business Academy Dates
Singapore 18th January 2017
Shanghai, China (Presented in Chinese) 5th April 2017
Taipei, Taiwan (Presented in Chinese) 12th April 2017
Melbourne, Australia 2nd May 2017
Nadi, Fiji 10th May 2017
Wellington, New Zealand 31st July 2017



PADI Business Academy 2017 Schedule

business academy logoEducate the whole team in cutting edge strategies to increase customer acquisition and improve profitability.

2017’s PADI Business Academies run over two days and aim to highlight the importance of understanding and evolving your business model to meet the needs of today’s customers.

You’ll explore a range of digital marketing strategies for your website, email marketing and social media channels as well as sales and customer service ideas and strategies for your business. The inclusion of workshops will enable you to put your new learnings into practice.

Sheridan Hatcher, Marketing Executive, maintains that a key feature of the Asia Pacific Business Academies will be the strong focus on the ongoing PADI staff follow-ups and close working relationships with attendees.

“We will aim to help you achieve your business goals set over the course of the program. These goals are chosen by attendees from the topics and business opportunities discussed over the two days,” Sheridan says.

2017 PADI Business Academy Lite (One Day) Schedule

Day Month Location
18 January Singapore
5 April Shanghai, China (Presented in Chinese)
12 April Taipei, Taiwan (Presented in Chinese)
2 May Melbourne, Australia
10 May Nadi, Fiji
31 July Wellington, New Zealand

 2017 PADI Business Academy (Two Day) Schedule

Day Month Location
3-4 April Jeju, South Korea (Presented in Korean)
16-17 May Bangkok, Thailand
6-7 June Bali, Indonesia
11-12 October Manila, Philippines

2017 PADI Business Academy – Outbound Chinese Tourism (One Day) Schedule

Day Month Location
19 June Cebu, Philippines
10 December Koh Samui, Thailand
13 December Kuala Lumpur, Malaysia

So what are you waiting for? Email or contact your PADI Regional Manager to register and ignite growth in all operational aspects for 2017 and beyond.