PADI has been leading the way in the dive industry for the past 50 years. With consistent increases in new divers discovering the underwater environment the demand for Dive Instructors is also constantly increasing.
In days gone by simply gaining your PADI Open Water Scuba Instructor Certification almost guaranteed you a job somewhere on this earth. With this ever increasing demand for Dive Instructors you are no longer just competing with local Dive Instructors in your area but with information technology changes it is easy to apply and be considered for a job anywhere in the world and therefore you are competing with Instructors with varying experience and expertise.
So, what can you do to increase your chances of gaining that dream job and to ‘stand out from the crowd’? As a Dive Centre training PADI Dive Professionals what can you include in your training to market yourself as training industry ready PADI Pros who are ready to hit the ground running?
Below are some skills that more and more are being expected of our industry professionals:
- Social Media Understanding and Experience – For businesses in today’s landscape, customer acquisition, engagement and retention is top priority. Using Social Media platforms such as Facebook, Google+, Instagram and YouTube is almost the norm for business marketing. Understanding the importance of social media for marketing a Dive Centre and having experience using this will assist in your application. Adding logos to photos, editing video content, linking social media channels together along with utilising and understanding SEO and key words are important skills in today’s industry.
- Blog Writing – To rank well on search engine platforms, a Dive Centre’s website should be mobile responsive and have up to date and relevant content. It should also be updated regularly and an easy way to achieve this is with an active blog. Understanding the importance for the business is one thing but having actively blogged previously, with the ability to include links in your CV to your blog posts, will again prove to a potential employer that you will be an asset to their team.
- Sales Skills and Equipment Knowledge – With PADI Freediver, sidemount, twins and rebreather divers now more common it’s important that PADI Professionals have a wide knowledge base covering information about the various equipment options divers now have. You don’t need to be an expert in all areas of diving but today’s Instructor is expected to have some knowledge of the different equipment setups and the advantages/disadvantages of each. Retail experience is often high on an employer’s wish list. Not just selling equipment, but promoting continuing education courses to enhance a divers experience, comfort and of course to sustain financial stability for the Instructor and Dive Centre.
- Varying Teaching Abilities – Over the past 50 years there has been a lot of development beyond the original recreational dive courses once offered. With PADI TecRec programmes, Sidemount training, Freediver and so many specialties on offer the more you can teach the more employable you may be. Project AWARE philosophies and conservation initiatives are also becoming increasingly popular, with many volunteer organisations now catering to diver’s conservation knowledge and this experience is also a hot skill to have. Make sure you role model these behaviours yourself if you are marketing yourself as an environmentalist!
- Underwater Photography and Videography Skills – Simply put – underwater imagery sells diving and promotes the sport. The ability to take a good underwater image or video clip which can then be utilised on a Dive Centre’s social media platforms is fast becoming a desired skill set.
Having any or all of the above skills and experience won’t do you any good unless of course you market yourself well! Make sure your cover letter and/or CV is up to date, professional and will stand out from a pile.
Dive Centre owners and staff can learn more about marketing their business by attending a PADI Business Academy.