Archive | February, 2016

PADI-Attended Dive Expos 2016

29 Feb

2016 B2B Dive Show Post.jpg

PADI participates in numerous consumer expos throughout the year to assist PADI Dive Centres & Resorts in the promotion of PADI Courses and the PADI Brand to consumers.

PADI will be attending the following major Dive Expos in 2016:

Dive Expo/Dive Show Date Location
Korean Underwater Sports Expo (KUSPO) 25-28 February, 2016 Seoul, South Korea
DRT Shanghai  18-20 March, 2016 Shanghai, China
Asia Dive Expo (ADEX) Singapore 15-17 April, 2016 Singapore
Thailand Dive Expo (TDEX) 12-15 May 2016 Bangkok, Thailand
Asia Outdoor Trade Show 30 June – 3 July 2016 Nanjing, China
Malaysia International Dive Expo (MIDE) 29-31 July 2016 Kuala Lumpur, Malaysia
Asia Dive Expo (ADEX) China 2-4 September 2016 Beijing, China

*Please note this list is subject to change without notice.

Dive Expos provide PADI Dive Shops with a vast array of opportunities to meet and engage with current and potential divers. Attending an expo is a great way to trial new PADI products, meet with PADI staff and network with fellow PADI Professionals. PADI Member Forums and seminars are also often arranged to coincide with dive expos.

To ensure that you gain maximum exposure at a dive expo, contact your PADI Regional Manager to enquire about any support you may be eligible for, including marketing collateral and promotional offers. PADI offers additional support for Members exhibiting at expos PADI is not attending to assist you with your marketing efforts. Contact your PADI Regional Manager for more information.

PADI Asia Pacific looks forward to assisting you with your attendance at dive shows and exhibitions in 2016!

Register Your Event for PADI Women’s Dive Day 2016

24 Feb

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The inaugural 2015 PADI Women’s Dive Day was a historic day for diving. In its first year, PADI Members hosted more than 335 events in 65 countries on all seven continents. This was possible thanks to the enthusiasm and participation from PADI Members around the world who got behind this new initiative. Let’s do it again, only bigger. More new divers. More ambassadors for the underwater world.

The New York Times highlighted PADI Women’s Dive Day as an event “where sport fans should go in 2016”. By coming together to celebrate women in diving, we will strengthen and grow the female diver community, attract new women to the sports of scuba and free diving, and motivate existing female divers to get back in the water and continue their dive training.

Start planning your 2016 PADI Women’s Dive Day event on 16 July 2016 using these simple steps:

Decide what type of event to host

The type of event you decide to host is completely up to you! Whether you conduct PADI Women’s Dive Day themed courses, have a family-oriented open day, host fun dives or even a girls’ night out with your divers, only your imagination limits your event.

Register your event

To register your event, log in to the PADI Pros’ Site with your PADI Dive Center or Resort account (not an Individual Member account), go to ‘My Account’ page, and click on ‘Register your Women’s Dive Day event(s)’. Follow the on-screen instructions to quickly and easily add your event.

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Promote your event

Use different platforms to help get the word out about your event – email, social media, advertisements (print, online and in-store), and event calendars. Visit ‘PADI Pros’ Site > toolbox > Marketing Toolbox > Marketing Campaigns’ to download customizable PADI Women’s Dive Day marketing materials.

Post Event Follow-Up

Follow up with all your PADI Women’s Dive Day event participants afterwards. A simple “thanks for diving with us” keeps divers engaged and encourages them to continue diving with you. Don’t forget to include links, telephone and a call to action. And be sure to share your success stories and photos with the marketing team at your PADI Regional Headquarters.

Register your 2016 PADI Women’s Dive Day event now!

For any enquiries or questions regarding registering an event for PADI Women’s Dive Day in Asia Pacific, please email marketing@padi.com.au

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PADI Asia Pacific is seeking a new Marketing Consultant

10 Feb

We have an exciting opportunity for a Marketing Consultant to join our dynamic team.

You will be developing, implementing and tracking the effectiveness of digital marketing and communications initiatives in the Asia Pacific region.

A key responsibility will be coordinating social media content and engagement and coordinating online advertising.

 

View the job on Seek: http://www.seek.com.au/Job/30205400

 

To apply:

Please send your CV to:

Alison Vasek

Human Resources Manager

Email: jobs@padi.com.au

 

Contact:

PADI Asia Pacific
Unit 3, 4 Skyline Place
FRENCHS FOREST NEW SOUTH WALES 2086
AUSTRALIA
Phone: + 61 2 9454 2888
Fax: + 61 2 9454 2999
Email: jobs@padi.com.au

PADI Instructor Examinations

3 Feb

Congratulations to all the new PADI Instructors from January 2016.

Below are some photos from the PADI Instructor Examinations held throughout Asia Pacific.

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09 – 10 January – Sanya, China

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16 – 17 January – Phuket, Thailand

kohtaoi-19-jan

19 – 20 January – Koh Tao, Thailand

khaolak-23-jan

23 – 24 January – Khao Lak, Thailand

kohlanta-23-jan

23 – 24 January – Koh Lanta, Thailand

perth-23-jan

23 – 24 January – Perth, Australia

pattaya-26-jan

26 – 27 January – Pattaya, Thailand

puertogalera-26-jan

26 – 27 January – Puerto Galera, Philippines

tauranga-27-jan

27 – 28 January – Tauranga, New Zealand

dumaguete-29-jan

29 – 30 January – Dumaguete, Philippines

bali-30-jan

30 – 31 January – Bali, Indonesia

sydney-30-jan

30 – 31 January – Sydney, Australia

PADI Rescue Diver Touch Certification Pak- Offline now available

2 Feb

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We have an exciting news for you!

PADI has just released the Rescue Diver touch Certification pak- Offline (60530-1), it includes:

  • Rescue Diver Touch
  • Rescue Diver downloadable Manual
  • Rescue Diver Video clips
  • Digital accident management work slates and flowchart
  • eTraining Dive Log
  • Certifying Credit (Online PIC)


Where do I find it?

  • PADI Library App and ScubaEarth for the eTraining Dive Log

Who can purchase it?

Do I need an internet connection?

  • This is only necessary for the initial download to the PADI Library App, to submit Knowledge Reviews and to Log Training Dives on ScubaEarth.

Get yours today!

For more information and to order – contact your PADI Regional Training Consultant  (tel + 61 2 9454 2888)

Celebrate 50 Years of PADI with a Special-Edition Black Card

2 Feb

50th- Card

Commemorative Certification Cards for PADI Professionals

It’s through the dedication of PADI Professionals like you, that has made PADI the trusted authority in diving for the last five decades. Commemorate this milestone with a black, 50th Anniversary PADI certification card, available exclusively for PADI Professionals.

To order your new card as a :

  1. Log on the the PADI Pros’ Site.
  2. Click on the “My Account” tab and “Replace My Membership Cards”.
  3. Follow the directions to complete your order online.

Commemorative Certification Cards for Divers

Your divers can also join the celebration. They’ll receive special 50th Anniversary diver-level certification cards when earning a new certification in 2016 or when ordering a replacement card throughout the year.*

Thank you for 50 years of dive training excellence and best wishes for ongoing success as we embark together on a journey into the next half century.

*Available through 2016, while supplies last.

 

Are your customer’s needs and wants being met?

2 Feb

With customer reviews more important than ever, sometimes its worth stopping and putting yourself in your customers shoes. Would you be happy with the service being received by your business?

Any customer who walks into your store, sends an email or makes a phone call to you is a potential customer for life and should immediately be treated as such.

Answering the phone with a smile on your face, greeting a walk in customer with polite conversation and ensuring your customers have what they need, both while underwater and on the surface, is generally expected from any customer these days.

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As we all know, it’s the negative reviews that stick and could impact the next customers decision, so have a think about all aspects of your customer service and ask the following questions:

  1. Are staff enthusiastic about diving?
    • First impressions last! As Regional Manager I enter many dive businesses and the ones who’s staff are all smiling, laughing and selling the excitement and beauty of our underwater world are the ones that I would want to dive with or purchase off.
  2. Do staff all have a thorough understanding of the products the store sells? Dive Gear? Courses? Trips?
    • As a consumer spending my hard earned cash I want my questions answered and expect to walk out of the store with more knowledge of products, courses and trips than I came in with. Personally, I usually go into a store to purchase something, so remind staff to ‘Close the Sale’ at the end of the conversation.
  3. Are staff continuously alert and proactively meeting needs of divers at the dive site?
    • As dive managers/owners you cannot be everywhere at once. Ensuring divers are being looked after when out on the dive boat for example is extremely important – not only for customer satisfaction but for ensuring the safety of everyone on board. Surface support (skippers/boatman) should remain alert at all times while divers are down. Headphones on listening to loud music, taking a nap in the sun should be avoided – the job of these staff are to know where the divers are underwater and be ready to act should a diver ascend and call for assistance. Be aware of surrounding environment in particular underwater currents which could sweep divers off the site and be ready to assist divers back onto the boat comfortably and safely.
  4. If something goes wrong do staff follow up with customers correctly? Do you have processes in place to deal with customer complaints? 
    • Things can and sometimes do go wrong. How we deal with these issues is sometimes the most important part of customer service! All too often we hear of minor things going wrong and unhappy customers. Ensure staff address the customer correctly or pass the information on to the correct person to deal with. Sometimes all customers want is an apology and to ensure it doesn’t happen again.
  5. Do you ask your customers for feedback?
    • We all learn from our mistakes – this is the same in business. Gathering feedback in any form can be beneficial to ensure continued improvement. Provide pathways for customers to give feedback and most importantly listen to it and use it to improve your service.

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Continuously analyzing your business including the service you provide will keep you ahead of the game and in the end your customers will remain loyal and come back – they will also tell their friends and family of their great experience – Word of Mouth is still the best form of advertising so you want this to be positive.

To learn more about the business of diving including customer service tips attend an up and coming PADI Business Academy in 2016.