Due to popular demand the PADI Business Academy returned to Brisbane on the 15th -16th September to assist PADI Members with tailored marketing and business strategies relevant to the industry and their region.
Members travelled from New South Wales, Victoria, Queensland and even Indonesia to attend this sold out programme, which included new content specific to the training opportunities available in Australia. Danny Dwyer, Vice President of Marketing and Business Development at PADI Asia Pacific travelled specifically to deliver and discuss these new and unique prospects, which are reflective of upcoming changes and opportunities within the dive industry as a whole. This included a much anticipated section on the impending release of the PADI Free Diver program, scheduled for launch later in November at DEMA.
It was a great two days with all 30 participants who will now focus on completing their key action items and the take home strategies they identified and developed over the course of the Academy. With the PADI Marketing team’s commitment to post programme follow-ups, attendees will benefit from continued support and assistance well beyond the immediate conclusion of the academy.