PADI Dive Centres from NSW and Queensland attended the PADI Business Academy in Sydney last week and gained knowledge on proven tactics and techniques to help improve their businesses.
PADI Asia Pacific’s Danny Dwyer, Senior Director – Sales & Marketing, commenced proceedings with a welcoming presentation and introduction to the 2-day program. The academy included topics such as social media, websites, blogs, email marketing, marketing to Chinese consumers, ScubaEarth, PADI eLearning and EVE.
The personalised learning environment of academy and workshops encouraged PADI Members attending the Sydney PADI Business Academy to focus on their specific needs – providing them with the tools and strategies most valuable to their individual businesses.
Following the PADI Business Academy, Peter Letts from ABYSS Scuba Diving in Sydney said; “Thanks very much for the past 2 days, we found it most useful and I am sure that it will have a positive impact on our businesses as we all start to implement some of the ideas we were introduced to.”
Some other attendees’ comments following the PADI Business Academy included:
Shona Pinkerton and Peter Low, owners of DEVOCEAN in Southport, Queensland, stated; “We are utilising technology and social media tools such as web promotions and the use of smart phones is increasing. Obtaining information to ensure we apply these tools correctly, improves our ability to connect with customers and enhances our customer service”
Jessica Jones, PADI Instructor from Let’s Go Adventures in Nelson Bay, NSW, said; “One of our goals is to increase our web presence to promote diving in Nelson Bay using the tools available and getting the best out of them. I’m coming away with many ways to improve the business via social media and this will flow on to other things”.
Lee and Kym Vallens from Dive Smart in Castle Hill, NSW, believes that social media is all about engagement, reaching for new customers and sharing their diving passion with existing customers. Lee said; “Our goal and focus currently is on our approach and image, as well as on making new impressions with a new website and logo. We found the PADI Business Academy a timely and valuable source of information.”
The next PADI Business Academy is scheduled for 6th – 7th August in Melbourne, Australia. If you would like to know more about the PADI Business Academy please contact your PADI Regional Manager.