Archive | July, 2014

The Last Hoorah!

30 Jul

David Oliver, PADI Regional Manager for Victoria, Tasmania, South Australia and Western Australia, retired on July 11, 2014.

In the last two months I have had the pleasure and opportunity to travel with David Oliver on his final visits to say farewell to PADI Members in Victoria, South Australia, Western Australia and Tasmania, as he retired on July 11th, 2014. We held well attended Member Socials in all states and David got the opportunity to say “thanks for the journey” and inform members what he’ll be doing. He showed images of a very fancy caravan that he and Anne, his wife, will tour Australia in. It was a moving last hoorah for David and the response from members was nothing short of fantastic! He received gifts, warm handshakes, and kisses on the cheek. More than anything he received heartfelt thanks from so many of you, I know it meant a lot to him.

After more than 16 years as a PADI Regional Manager David had the opportunity to retire on his own terms and in his own time and I didn’t for a minute underestimate this. It was testament to David’s professionalism, dedication and in-depth knowledge of the industry that made him an integral player in the Regional Manager team. He fought hard for the members in Region 24 and the issues you raised with David were never forgotten when he was at Regional Manager Conferences, when David spoke we listened. He raised his issues without fear or favour and would not take no for an answer. It was great to watch him in action and I learnt much from his ‘members come first’ approach!

It wasn’t all smooth sailing on our 4 trips through Region 24 as David stays at some pretty average accommodation – think 2 Star here. When I asked him why we were staying at any particular place he’d always have a valid reason including great service, spotless rooms, terrific management, or excellent food (even though the air-con may rattle like a train passing in the night or the place smelled of stale tobacco)! In his ‘glass half full’ way, David always found something nice to say about those who were part of his road trip routine and you can bet he wasn’t going to change that on the last hoorah!

On the last trip we visited members in Tasmania and David had already handed over, on a previous trip, the projector and Garmin (car navigator) which I completely forgot about and turned up in Tassie without. Well, was I ever in the bad books and I’m sure he wanted to hand out some punishment as I had upset the routine! Now even though I used an App on my iPhone for navigating and we hired a projector for the two forums, it was the fact I had turned up without the basic travel and presentation essentials that I’m sure led David to believe I was sabotaging his final week!!

Anyway, it didn’t take too long to get him back on side, ok about 3 weeks, but I still smile at the look he gave me when I fessed about leaving the gear behind. I learnt that if you break a person’s routine you have to expect the consequences, good or bad!

If you don’t already know David was a pioneer in the diving industry in Australia and commenced running his own scuba diving training courses in 1965. In 1979 he attended the PADI College in the US to attain his PADI Instructor rating and afterwards opened his Dive Centre in Adelaide.  In 1985, after selling his Dive Centre, he became a consultant to other Dive Centres in South Australia, and in 1988 he became a PADI Course Director running all IDCs in South Australia for the next five years.  David joined PADI Australia as a Regional Manager contractor on 5th November 1997 for South Eastern Australia before becoming a permanent employee in January 2001.  Throughout the years, he has played an integral role in the Field Services team, his unwavering guidance and support to the PADI Members in Region 24 has ensured our continued success in the region, as well as acting as a mentor, sharing his knowledge and experience with new Regional Managers joining the team. Overall David has achieved an outstanding 50 years in the diving industry and more than 16 of those years as a PADI Regional Manager.

David commented about his time at PADI, “Life is the most precious journey of all.  It is all about the path travelled not the final destination.  What a great journey I have had over the last 16 years as a Regional Manager for PADI Asia Pacific. Thank you everyone for making this time so enjoyable and memorable.  I will miss working with you.”

We are all thankful for the opportunity we have had to work with David.  We are pleased to acknowledge and share our appreciation of his important contributions and dedication during his long tenure with PADI.

On behalf of PADI Asia Pacific, please join me in congratulating David on his long and successful career with PADI and congratulations on his retirement.

We wish David all the very best in his future Retirement!

Deliver the right message at the right time with EVE

30 Jul

TEveLogohe EVE Agent and Customer Search Wizard will help you deliver the right message at the right time to your divers.

Take, for instance, a group of divers who’ve certified today as PADI Open Water Divers. You can task EVE to:

  • Follow up automatically on the continuing education interests they expressed during the course
  • Promote the next step in their diving education during this course itself
  • Congratulate them on their achievement on the day they complete their certifying dives
  • Follow up 7 days later with an e-mail promoting the PADI Advanced Open Water Diver course (or any other specialty program you feel is right for your store in your location)
  • Deliver further specific contacts at regular intervals as part of a ‘warm touch’ campaign
  • Send these divers information on the entry level dive equipment you recommend

“We’re up over 200% year to date on Advanced Open Water bookings and the major significant difference has been the use of the EVE.” Peter Letts, Abyss Scuba

And that’s not all. When these divers sign up for the PADI Advanced Open Water program that action can set in motion another series of messages:

  • Thanks for booking
  • Just 7 days to go
  • The equipment you’ll need is…
  • Congratulations
  • The next step is…

What’s more, when they purchase equipment, EVE can help you use that sale as a unique chance to promote further continuing education. A diver buying a BCD from you can be targeted with an e-mail encouraging them to sign up for the next PADI Peak Performance Buoyancy class you’re running, or a PADI Digital Underwater Photography promo can follow from a camera sale, and so on.

Moreover, all of these interests, purchases and certifications are tracked through EVE. Use EVE to find out which continuing education programs attract most divers in your store, which generate the most equipment sales and so on.

By using EVE to automatically segment your divers by certification level, by equipment ownership, by recorded interest, you can target the right divers at the right time with the right continuing education program that meets their needs and keeps them coming back to you.

To learn more about how to set up this targeted marketing campaign in EVE contact your PADI Regional Manager or email eve@padi.com.au

Not an EVE user yet? Try the full working version of EVE for 60 days… free. Just contact eve@padi.com.au

What is P5 Marketing and how can i get involved?

25 Jul

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A few weeks ago, Sheridan Hatcher from the PADI marketing team traveled to North Queensland and visited several members in Cairns, working closely with the members on their social media marketing. It seems that each day more and more social media is available and being utilised as the way to go promoting your business. Not every dive business has the means to hire a part-time or full-time media person and most of us are doing this part of the business ourselves. Aside from making sure that the boats go out on time, the shop is well stocked, classed are full and the monthly staff schedule is done, keeping in touch with your customers via social media is an important part of business these days.

So how do you know what to post, where to post, when to post and how to post? Well, connecting with y0ur PADI Regional Manager first and covering the basics is a must. Your PADI Regional Manager knows what works and how to make sure  that your customers, both current and new know where to find you and how good to really are.

The time and money you spend getting customers into your door only get better when these same customers write about you on social media, the good stuff that is. So why have Sheridan come and visit your store? P5 Marketing! Now what is P5 Marketing you ask, here we go.

Precision 5 Marketing consist of: Local Advertising, Social Media, Websites, Database and Store signage, all very important factors for your dive centre or resort success. Sheridan will work one on one with you making sure that all the correct boxes are ticked and most importantly effectively. You can set your Facebook page up so that people can tag themselves when you post photos but if no one is that the tagging is not effective and pretty much useless. You will be shown the right tools to make all this easy for you and your customers. Customised email templates, Facebook templates and other online elements are all readily available from PADI.

During Sheridan’s visit to my region, we visited members in Cairns, Port Douglas and Hamilton Island. We are currently planning her next visit to Queensland and I will keep you posted on… YES you guessed it, Social Media!

Don’t be fooled and take your P5 Marketing seriously! To get involved and have Sheridan visit your store, contact your local PADI Regional Manager to get the ball rolling.

PADI Regional Manager – Hans Ullrich

New Regional Manager – New Zealand Road Trip

24 Jul

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Kia Ora,

As of July 1st I took over the role of Regional Manager for region 22 which encompasses both New Zealand and Fiji. One of my first tasks was to hit the road and introduce myself to the members in New Zealand, and relocating from Dunedin to Auckland provided the perfect opportunity.

Starting in Dunedin I visited 25 PADI members across both the South and North Islands covering over 2000 km’s ending up in my new home – Auckland. I was welcomed in true kiwi style with cups of tea and biscuits and thoroughly enjoyed meeting both facility directors and staff and seeing facilities both large and small.

Topics covered on the trip were the Adventure Activity Audit (new legislation which requires all adventure activities in NZ to be audited by November 2014). Its great to see most members well on their way to registering for an audit. Revised Open Water Course and required implementation of the new Discover Scuba Diving participant guide.

Currently settling into life in Auckland I am very much looking forward to assisting members in the region.

Next stop – Fiji in August!  This is where I am really looking forward to seeing a different side of the industry and visiting the Resorts and Dive Centres in the Islands (and of course the sun!)

If you are a PADI Member in New Zealand or Fiji and would like to get in touch with me regarding your dive centre or resort please send a message to the PADI Pros Oceania Facebook Page.

Thank you / Vinaka

Product Announcement – PADI Digital Underwater Photography Speciality

21 Jul

Making Friends and Family Jealous!

Sharing photos on Social Media is now a post-dive ‘must do’ for the majority of divers.  Having amazing images to share onto Facebook, Instagram and other social platforms is a great way of telling a story of the latest adventure, but also ensuring friends and family are rightly jealous!

However, having a great shot is vital; something out of focus or catching just the back of a fish is simply not going to cut it!

The PADI Digital Underwater Photographer Course gives you options for bringing digital photography, along with its related benefits, into several of your PADI programs – as a specialty certification course for divers and snorkelers.

Digital Underwater Photographer Couse materials are available for shipping from PADI Asia Pacific in the following languages: English, Chinese Dutch, French, German, Italian, Japanese, Korean, Polish, Russian and Spanish.

For more information and to order – contact the PADI Sales Department  (tel + 61 2 9454 2888) or you can order anytime from the online shopping cart – log onto the PADI Pros’ Siteand click Shop Online.

 

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A chilly Dive Against Debris with Dive HQ Christchurch

16 Jul

Braving chilly 9°C waters, 14 divers at Dive HQ Christchurch in New Zealand took the plunge to Dive Against Debris last weekend, 12-13 July,  joining thousands of divers across the world fighting back against marine debris. “We had a great morning on Sunday and got quite a good haul considering it was a first time for us,” said Colin Wadeson from Dive HQ Christchurch.

In addition to the divers underwater, there was support on the surface to help haul out the rubbish safely as well as a rolling audience of ferry passengers passing by.

Bottles, 2 bikes, 2 children’s scooters, a fishing rod, a wallet including cards and a trainer were amongst the items removed by the team and reported online. The strangest item that was brought to the surface was a meat grinder which must have been destined for a butchers shop at some time and never quite got there. By submitting their data online, Dive HQ Christchurch have put their survey on the Dive Against Debris Map putting their awesome local efforts into a global perspective.

“The data collected from these surveys and the exposure that we get from doing this sort of activity is vital to monitoring the extent of the problem and improving waste management and people’s habits in regards to waste management.”

Dive Against Debris is a year-round, global, underwater survey of marine debris. As divers, we are in a unique position to see first-hand the damage that rubbish is causing to the marine environment. The data collected and the photos taken provide invaluable information to help portray this.

“We endeavour to do more DAD surveys at this site and other sites in our area and with some lessons to take from this survey, we will improve our efficiency, accuracy and effectiveness on future surveys. Plus it’s heaps of fun!”

A huge fins up to Colin and the team at Dive HQ Christchurch for helping make the ocean planet cleaner and healthier. Join them in making your dive count and Dive Against Debris – all the resources are freely available to download from the Survey Kit and Event Organiser Kit.

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Finathon: Are You Finatical about Sharks?

14 Jul

The clock’s ticking for vanishing shark species.

If you’re FINatical about sharks, join the Finathon and fundraise for their protection. July is Official Finathon Month or you can host an event at anytime of year to suit your scuba calendar.

Finathon

Take Action: Visit www.finathon.org to create your team or individual fundraising page. Once you’ve set up your fundraising page you can download these FINtastic resources to help organise your Finathon® Challenge.

Good Luck!