It was a record-setting 2013 for PADI, which for the thirteenth straight year reported growth in its retailer and resort membership. Now, the world’s largest dive training organization, boasting a family of nearly 6200 dive center and resort members, is getting even bigger in 2014.
In just the first three months of 2014, 161 dive centers and resorts worldwide have joined or committed fully to the PADI family, many of which have crossed over from other training agencies. What makes PADI so appealing?
“The PADI family has value because we care,” says PADI President and CEO, Drew Richardson. “The offices that support PADI Members are made up of PADI Professionals and Divers who are passionate about diving and teaching diving. And, PADI continues to innovate, making dive training more accessible to more people.”
“Hard work and the support of PADI is the way forward in the dive industry,” says Sam Yuill, PADI Master Instructor and owner of Adventure Scuba Diving in Bali, Indonesia. “The PADI brand people know and see worldwide; we have had customers come off the street [and into the store] just from the logo alone.” Yuill credits PADI membership as the driving force for his store’s rise to prominence, and the various methods by which knowledge development can be delivered — print materials, online with eLearning, or with the new tablet version — as leading to even more success in the future.
Olga Krotova, PADI IDC Staff Instructor and general manager of Alternativa Dive Centre in Moscow, Russia, says, “Our choice of PADI as the training and certification organization is not accidental. The world-famous association with highly qualified instructors, time-proven training standards, excellent study materials and efforts aimed at environmental protection is what any beginning diver values. To be a PADI Dive Center is to meet these requirements, thereby ensuring the quality of training and dive safety for our students.”
Global brand recognition, business support, cutting-edge training materials offered a variety of ways — including the new tablet-based Open Water Touch™ — and innovative marketing programs are just a few of the reasons dive businesses join the PADI Retailer and Resort Association.
Contact your PADI Regional Headquarters to find out more about growing your business with PADI today.
Out of the full list of 161 dive centres and resorts that have joined or committed fully to PADI in first quarter 2014, we congratulate those from the Oceania region:
|Boating Marlborough (New Zealand)||GVI Fiji (Fiji)||Safari Tours (Australia)|
|Splash Dive (New Zealand)||Ocean Play (Fiji)||Tongan Expeditions (Tonga)|
|Whitsunday Diving Academy – Hamilton (Australia)|