Archive | March, 2014

Abbot Point: Impact on local business meeting

25 Mar

This Thursday night, the Australia Institute will present key findings into the economic impacts of projects like Abbot Point in North Queensland, Australia.

It is an opportunity for the Whitsunday tourism community to understand how major developments like Abbot Point will impact your business or work place.

There are plans to dredge and dump 3 million cubic metres of dredge spoil north of the Whitsunday Islands to create the worlds biggest port. If these developments go ahead there may be a risk to the $6 billion tourism industry, the commercial fishing industry and over 60,000 jobs that rely on a healthy reef.

When: Thursday 27th March
Where: Airlie Beach Hotel, Conference Room, Level 1
Time: 5:30pm

Contact James (Travel Bugs) on 0408 020 969 for more information.

abbot-point

Target your Customers with the EVE Agent

19 Mar

EveLogoWhen customers sign up for your PADI Open Water Diver programs, what happens next? That might seem a silly question but take a moment to think about it. Ask yourself, what would an ideal scenario look like from your perspective for a diver going through their Open Water class with you? Would those customers:

  • Know all the dates, times and locations of their training
  • Know what to read and watch and when to do it
  • Buy, at the minimum, the personal items of dive equipment such as mask, fins, snorkel and boots
  • Become members of your dive club or the PADI Diving Society
  • Be booked on to your next dive trip the weekend after certification
  • Be signing up for the next PADI Advanced Open Water class you’re running

In short, would you like to see these customers welcomed fully into the world of diving, invited to become a real part of your store and encouraged to see diving as a genuine new lifestyle choice?

If so, then EVE can make that happen for you. Think of your natural points of contact with a customer for a moment and you’ll soon see the opportunities you have to make the right contact in the right way at the right time.

  • Thanks for booking
  • Your course starts next week
  • You should be watching this, reading that
  • Come in and get sized up for equipment
  • You’ve learned about the importance of having your own gear, so here’s the info on selecting it
  • Congratulations on completing the academics… we’re off to the pool
  • Pool dives completed… skills mastered…now for open water
  • Want to use your own computer on your open water dives next week? Here’s how…
  • Congratulations on becoming a PADI Open Water diver
  • Come to the next dive club meeting
  • Our next boat or local dive is coming up
  • Take your diving further on the next course
  • Your PADI certification card is here for you

Your 24-7 employee, the EVE Agent can do the leg work for you.

You can set the EVE Agent to send out emails or SMS text messages at every one of the action points above. The communication sent out should be a mix of logistics, information and marketing – “where you’re going to be, what you’re going to do, what equipment you’ll need to do it with and how this leads on to the next step.”

The EVE Agent finds those customers, at every step of their journey through their course with you – from booking, prior to the course, during the course and after the course – and can use your customised PADI email templates to deliver the appropriate scheduling, informational and promotional message.

Targeted, relevant messages to your divers… the right message at the right time to the right customers… let EVE work for you.

Start today and use EVE to help promote your services to your customers as they take their PADI Open Water course with you.

You can even try EVE out for 60 days because we’re confident that once you do, you’ll never want to let EVE go. Follow the link to http://www.youtube.com/watch?v=W4ZkT30AiV0 (or enter “Introduction to EVE” in YouTube) and email info@issys.co.uk to get started today.

PADI supports Fiji Dive Expo

17 Mar

For the past nine years PADI Asia Pacific has supported the Fiji Dive Committee through sponsorship of the Fiji Dive Expo to assist the country’s diving industry.

Ian Cumming, PADI Regional Manager for the South Pacific and Marketing Executive, Sheridan Hatcher attended the event which took place in the Coral Coast from 20 – 21 February, 2014 at Warwick Fiji Resort & Spa.

The annual expo provides an opportunity to share information about PADI’s diving services and support with local visitors and PADI Professional Members in Fiji.

PADI’s support was recognised and published in the Fiji Times – see here for the full Fiji Times article.

Sheridan_ Ian Fiji  sml

ScubaEarth® Extras Now Available

12 Mar

scubaearthScubaEarth is proud to announce the launch of ScubaEarth Extras. As PADI Members these new features are now available to you and include:

Unlimited PADI eCard Access
As an added benefit for PADI Professionals, ScubaEarth Extras now allows you to display all your PADI Certifications via the PADI App. If you already have existing PADI eCards simply update your App and sign back in to have all your PADI eCards display.

Critter Finder
In addition to detailed information on a huge range of marine species, you can now see a range of tagged photos and find out where to spot your favorite critters! The Critter Finder is a great tool to attract more business. Have your staff tag any critters spotted on their dives, or captured in their dive photos or videos. This will ensure that when ScubaEarth users are searching for a particular animal in Critter Finder, your tagged images, videos and dives appear, allowing users to identify that when diving with your dive shop they are likely to spot their favorite animals. This might encourage them to join your ScubaEarth Dive Crew and even join your shop for a dive.

Personalised Dive Dashboard
Manage your favorite ScubaEarth components, like dive sites, dive buddies, marine species and featured destinations, with these interactive slates. It is now easier and quicker to track the diving activity at your local dive site. Keen to try and spot some dolphins? Then track these using the marine species slate and you can find out where they were last spotted. Customise the interactive slates by simply dropping and dragging them to your liking.

Log in to ScubaEarth today to access the NEW ScubaEarth Extras! For PADI Professionals this now includes free access to all your PADI eCards.

Product Announcement – PADI Free Diver Distinctive Specialty

10 Mar

Enjoy the Silence

Free Diving – exploring the underwater world while holding your breath, without SCUBA, is becoming increasingly popular in many areas. The new PADI Free Diver Speciality Course has two parts:

  1. PADI Discover Free Diving
  2. PADI Free Diver

PADI Discover Free Diving is a confined water (pool) experience that introduces participants to the basic principles and techniques associated with static and dynamic apnea.

The PADI Free Diver distinctive specialty then builds on this training and includes additional open water training.

PADI Discover Free Diving participants are recognized through a wall certificate, while the PADI Free Diver results in a specialty certification.

To assist you schedule your next free diver course – order now the PADI Free Diver Specialty Instructor Guide (product number 70245).

Don`t forget to order their Specialty Certification of Completion (40088) and PIC (envelope 10018, or online 10020).

Contact the PADI Sales Department  (tel + 61 2 9454 2888) or you can order anytime from the online shopping cart – log onto the PADI Pros’ Site and click Shop Online

freediver

Take the Project AWARE #10Tips4Divers pledge & protect the ocean

6 Mar

Be a role modelJust like climbers and campers have an ethic or code to live by – so do scuba divers. Project AWARE’s 10 Tips for Divers to Protect the Ocean Planet helps divers of all skill levels make a difference when they dive, travel, and more.

Boost your eco. Pledge to follow 10 Tips for Divers to Protect the Ocean Planet.

take-the-pledge

 

 

1. Be a Buoyancy Expert

Underwater plants and animals are more fragile than they appear. The swipe of a fin, bump of your camera or even a touch can destroy decades of coral growth, damage a plant or harm an animal. Streamline your scuba and photo gear, keep your dive skills sharp, perfect your underwater photo techniques and continue your dive training to fine-tune your skills. Always be aware of your body, dive gear and photo equipment to avoid contact with the natural environment.

2. Be a Role Model

New scuba divers are being trained and certified every day. Regardless of your experience level, be sure to set a good example for others when interacting with the environment – while underwater and on land.

3. Take Only Photos – Leave Only Bubbles

Nearly everything natural found underwater is alive or will be used by a living creature. If you take a coral, shell or animal, you can disturb the delicate balance and add to the depletion of dive sites for future generations.

4. Protect Underwater Life

Choose not to touch, feed, handle, chase or ride anything underwater. Your actions may stress the animal, interrupt feeding and mating behavior or provoke aggressive behavior. Understand and respect underwater life and follow all local laws and regulations.

5. Become a Debris Activist

An astonishing amount of waste makes its way underwater, reaching even the most remote ocean areas. Once there, it kills wildlife, destroys habitats and threatens our health and economy. Don’t let your dives go to waste. Remove and report what doesn’t belong underwater every time you dive. Make a conscious effort to buy green, buy local and, when possible, buy less.

6. Make Responsible Seafood Choices

Overfishing leads to species declines while harmful fishing practices damage and pollute underwater ecosystems. You play a critical role as a consumer. If seafood is part of your meal selection, ensure you’re choosing sustainably sourced species and encourage others, including restaurants and shop owners, to do the same.

7. Take Action

Scuba divers are some of the strongest ocean advocates on the planet. Now, more than ever, divers like you are taking a stand. Speak out for conservation, share your underwater images, report environmental damage to authorities and campaign for change.

8. Be an Eco-tourist

Make informed decisions when choosing and visiting a destination. Choose facilities dedicated to responsible social and environmental business practices that include water conservation, energy reduction, proper waste disposal, use of mooring buoys and respect for local cultures, laws and regulations.

9. Shrink Your Carbon Footprint

Global warming and ocean acidification are putting your favorite animals and the whole ocean planet at risk. Do your part by understanding and reducing your carbon footprint and look for ways to offset what you can’t reduce.

10. Give Back

Ocean protection depends on all of our actions, large and small. Investing in the ocean protects our planet and lets the dive adventure live on. Donate or fundraise for ocean protection to fuel the grassroots action and policy change necessary to ensure a clean, healthy ocean planet.

Thank you for giving the ocean planet the protections it deserves!

From PADI & the Project AWARE Foundation.

Clovelly Kids Dive Club – PADI Bubblemaker Initiatives

4 Mar

During the school holidays in January, PADI Master Instructor, Marc Thompson conducted a number of PADI Bubblemaker programs with local children to introduce them to the underwater world and help them to gain an intimate appreciation of the delicate and critical marine environment that surrounds the Australian coastline.

Marc first introduced local children aged from 8 to 12 years to diving at Clovelly in the Eastern suburbs of Sydney.  These first students formed the founding members of the Clovelly Kids Dive Club (CK-DC) est. 2014.

Clovelly Bay is a part of the Bronte-Coogee aquatic reserve and many local children spend a large part of their childhood in the waters and rock ledges surrounding Clovelly Beach and the adjoining Gordon’s Bay….home to the famous underwater nature trail.

Marc Thompson_ and Kye
After the initial PADI Bubblemaker experiences in a swimming pool, the nervous excitement of the kids quickly turned into squeals of laughter and inquisitive conversations came from more parents in the area as they inquired about the potential of their children experiencing SCUBA in a safe and fun environment. While delighted parents looked on in awe, the most common questions came from the younger brothers and sisters repeatedly asking “when can we have a go?”

Meanwhile the first CK-DC members were quickly adapting to their underwater adventures. Marc says, “It helped a lot by having my daughter as a role model and motivator to calm the early nerves. Before too long, the kids made the pool their playground as they explored every corner, nook and cranny.  Underwater baseball, ‘loop the hoop’ and ‘rocket ships’ were games which helped them to experience how their bodies respond to the weightlessness of the aquatic world.”

The next adventure took them to the beautiful and protected Boat Harbour in Bendalong located on the South Coast of NSW. It was here that the CK-DC recruited its next 5 members to experience SCUBA.

The club members thought it was a great idea to make a pledge that every time they dived, they would make certain to learn one interesting fact about the environment they had dived in – AND to share what they had learned with at least one other person. With this inspiring concept, the CK-DC now totalling 16 members, decided to make their pledge a part of the club’s constitution!

The conditions in Boat Harbour offered perfect swimming pool like conditions and gave them the opportunity to get up close and personal with the resident Bull Rays that inhabit this beautiful bay. With perfectly flat sand banks, zero surge or current, you couldn’t ask for a better location for the first introduction to SCUBA.

Marc Thompson #2

“With all the recent publicity about the shark culls in WA,” Marc explains, “I thought it was only appropriate that we made sharks – the close relatives of Bull Rays – the focus of our research project. The deal I made was that the kids had to work in 3 research groups to identify a number of facts that none of the parents were “AWARE” of about sharks.  And just maybe, they would experience the same new-found appreciation our club members had gained for these threatened sea creatures. The kids could research and present however they wanted. I learned a thing or two about multi-media that day as they came up with fun and creative ways to use technology to present their stories and research…one group even set up a quiz show with the parents as the contestants!”

The parents of the CK-DC were now asking what age their kids could be certified, and about Bubblemaker birthday parties – and if kids AND parents could experience diving together. That night around the dinner table, the discussion was about dive destinations and holiday locations around the world where family diving is a key activity, and of course, as the kids drifted off to bed one at a time, the occasional, slightly exaggerated shark encounter story too!