Linking your Twitter to Facebook

In this article we take a quick look at how you can make life easier for yourself. Reluctant Twitter using Dive Centres often worry about having to generate content for their Facebook page and for Twitter. Posting to both takes up more time then posting to one. Linking your Facebook page to your Twitter account is a simple process that means you only have to post once.

That’s right, once you have your two accounts linked, every time you post to your Facebook page it automatically gets Tweeted. One update, one lot of work and its posted on two networks. Simple and time saving. Heres how:

1. Open your browser of choice, log into Facebook and in another tab log into Twitter.

2. While logged in to Facebook go to this URL

3. You will now have a screen which shows your personal Facebook profile first and then a list of your pages under the heading “Link your pages to twitter”

Link facebook to twitter

 Click on the grey Link to Twitter button on the right of the screen.

4. Next you will have the Twitter Authorisation screen:


Here you need to check that you are connecting to the right Twitter account. This is displayed in the top right of the screen. Once you are happy to authorise, then click the blue button. If you didn’t logon to Twitter in step 1 then now you will be asked to logon to your twitter account as part of the authorisation screen.

5. Congratulations your Facebook Page is now linked to you Twitter account. One final step is to select which types of Facebook update you wish to post.

Linked to twitter

You can return back to at anytime to change these settings or unlink the accounts.

Finally you post on twitter will look a bit like this with a short link to your Facebook page and the first part of the text from the post.

Facebook post on twitter

We hope you found this a simple and useful tool to help you with your social media.

Season’s Greetings and Happy New Year

seaons greetings
We thank you for your continued support and congratulate PADI Members in Asia Pacific on the great achievement of certifying more PADI Divers in 2013 than any year in the history of PADI.

On behalf of everyone at PADI Asia Pacific, we wish you a Merry Christmas and a Happy New Year, and look forward to serving you in 2014.

Best Regards,

David Oliver, Hans Ullrich and Ian Cumming.

Malapascua Island in the Philippines

Another positive news story from Malapascua Island in the Philippines. After assisting with typhoon support last month, 8 volunteers from Hospitals for Humanity participated in their first ever PADI Discover Scuba Diving experience. Working with their PADI Instructors they managed to see for themselves the beautiful and very much intact reefs of Malapascua. The volunteers left the island with great memories and plans to become certified PADI Open Water Divers! (Credit: Kenneth Smith Photography).


Live the Diving Dream Contest (Asia Pacific) – Now in the final month!

Tyson_uploadCongratulations Tyson White – Winner for November 2013!

You still have time to encourage your divers to  enter the PADI Live the Diving Dream contest.  Entries close 7th January 2014.

The Live the Diving Dream Contest is open to anyone who completes the PADI Divemaster course in the PADI Asia Pacific territory from July to 31st December 2013. You simply need to encourage your divers to enter*, have them tell us what they enjoyed about the PADI Divemaster course and gain a chance to win one of six Apple iPads! `

The winner for the month of November is 23-year-old Tyson White from Merewether Heights in New South Wales. Tyson completed his PADI Divemaster course with Lets Go Adventures, a PADI 5 Star Instructor Development Centre in Nelson Bay.

Words can’t explain how well the PADI Divemaster course was run at Lets Go Adventures”, says Tyson.  “I have come out of the course a better and far more experienced diver than I could ever imagine!!   I knew this course would improve my diving knowledge, but I must say I didn’t think I would be at the level I am now. Going further, my new goal is to complete the PADI Open Water Scuba Instructor course soon, something I didn’t think I could do before.”

December marks the sixth month of the Live The Diving Dream contest. To date, five new PADI Divemasters are all proud owners of Apple iPads.

There’s still time to encourage your divers to enter the Live the Diving Dream contest. Monthly prizes of an Apple iPad will be awarded through to the end of 2013.

Visit for further information and start to ‘Live the Diving Dream’.

Refer to the full Terms & Conditions at

* No later than 7 days after the last day of the month in which the Entrant completed the PADI Divemaster course.

Philippines Update

A positive news story from Malapascua Island in the Philippines after the typhoon last month. A great picture from PADI Instructor Daniel Holmstedt of two thresher sharks spotted off Malapascua. All of the PADI Dive Shops have now reopened and are running trips to many dive sites where these beautiful creatures are regularly spotted.

Two Sharks (1 of 1)

Using Twitter for Business

A lot of dive centre owners ask if they should be on twitter. Many people often say that they don’t like/get/understand/have time for Twitter. The truth is simple.  Twitter can be used as a business tool and you should be using it if you want to grow your business. You probably don’t like doing your stock take but you still need to do it.

Now if you’ve read this far then I’m guessing you are interested in growing your business. Well then lets talk Twitter.

Twitter was founded in 2006 as a type of text message service and soon developed from there. In essence, Twitter is made up of 140-character messages called Tweets. Nowadays you can do a lot more then just simple text.

Twitter has 554,750,000 active users and around 135,000 new sign ups per day. There has even been talk recently of Generation Z (your future customers and new divers) moving away from Facebook and onto Twitter.

So what are the benefits for Businesses?

Well as you can already see, Twitter has a large audience right there for you. So why not use it? You’ll probably find a number of your existing customers are already on Twitter.

Here are 5 reasons why you a dive centre should be on Twitter.

1. Links and SEO – Search Engine Optimisation of your website and blog. Get your links out there in the simplest terms, the more links back to your site the better for the page rank. Okay, it can be a lot more complicated then that. But put it simply, get your latest blog or offer out there. Google loves fresh content and social sites like twitter provide this.

2. Customer Service – Its a great way to deal with quick customer enquiries or complaints. Instead of customers and staff spending time on phone or email, a quick tweet can solve issues with a lot less hassle. Good customer service will also be seen, which I think is value in itself for setting your business apart from others.

3. Networking – Yes that’s right, its a social network after all. You’d be surprised how this can be beneficial. Stay in touch with people you know and who are interested in your dive centre.

4. Engage potential Customers and Check out the Competition – Todays customer is a different animal, I’m sure you all know that especially the younger generations. Twitter gives potential customers a chance to scope you out without having to come in store or phone. You’d be amazed at how many Non-divers are put off by those two. Checking up on your competition is pretty straight forward and should also be done on the other social media platforms. Its always good to know what the centre down the road is doing!

5. Increase Sales – Thats right, if you can bring all these points together then you can increase your sales!

Twitter for your business can be as successful as you want to make it, from the simple just having a presence and posting your links to really engaging in the conversation and targeting new opportunities.

Don’t forget once you have a twitter presence you nee to promote it also, so let your Facebook fans know, add it to your newsletter and put it on your website.

For the complete Twitter novice check out

You can sign up for Twitter here

PADI Member Update in Papeete, French Polynesia.

Papeete Member Update 11NOV13PADI Asia Pacific recently conducted a member update in Papeete, French Polynesia.

PADI Regional Manager Ian Cumming and PADI Educational Consultant Brigit Jager presented the update to a great member turnout.

A big thanks to all the PADI Pros who attended, some of whom travelled far to attend.

Récemment, PADI Asia Pacific a présenté un Member Update à Papeete en Polynésie Française.

Le Représentant Régional de PADI, Ian Cumming, et la Conseillère de Formation PADI, Brigit Jager, ont présenté la mise à jour à une large audience.

Un grand remerciement à tous les membres PADI présents, dont certains venaient de loin.