Using Facebook Insights to Maximise Your Facebook Exposure

Recently Facebook has made a number of updates, but for those using Facebook as a business tool, one sticks out.

Facebook Insights;

Have you ever used the insights tab on your Facebook business page? If the answer is no then now is the time to start taking it serious as a powerful tool to help maximise your business profile on Facebook.

facebook insights
If you have not already enabled the new Facebook Page insights then you can do so by going to your Business Page and under the insights tab selecting “Learn More”

You will then be asked to click on a large green button that asks if you want to try new insights now. Once in the new Facebook Page insights, take a moment to go through the tour that helps explain Insights.

Maximum exposure;

Why a Facebook business page?  Simple, to increase your business and create a relationship with your customers past, present and future. Every time you post as your Facebook business page you are trying to get that particular post to as many fans as possible. The more people who see it the more exposure you get.

Do you just post an update when you have time? Have you ever considered when your users are online? Every time you post to your page you want as many people as possible to see the post. This is where the new insights becomes a powerful tool you can use to maximise your post exposure.

Once you have new Insights on your account click on “Posts”, then on “When Your Fans Are Online”

facebook insights 2

This then gives you an overview of when your pages fans are online. You will be able to see a break down for each day of the week and also over a 24hr period. An example is given below for a particular page. In this case Wednesdays at 17:00 would ensure a post would get maximum exposure to fans.

facebook insights 3

From experience it seems late afternoon till late evening are the prime times across a number of countries, 17:00 – 21:00 seem to be prime Facebook times. Make sure you check yours, see when the best time is and use this to your advantage!

Don’t worry if it’s late at night or out of business hours, you can use the schedule post function in Facebook quickly and easily. Just click on the clock symbol on the bottom left of the status update box and add the time you require.

facebook insights 5

Leave a Reply