Archive | July, 2013

Position Vacant: Regional Manager (Indonesia & East Timor)

31 Jul

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We have a new opportunity for a Regional Manager, Indonesia and East Timor region to join the PADI Asia Pacific team.

You will be based in Indonesia and will be responsible for providing localised support to PADI Members within the region.  You must have minimum PADI IDC Staff Instructor rating with PADI Course Director preferred.

Further information and the job description can be found on the PADI Pros’ Site under the ‘Employment’ section. You can also view the job description here

To apply please send your CV to Alison Vasek, Human Resources Manager, PADI Asia Pacific at alison.vasek@padi.com.au.

Applications close: 23rd August 2013.

ScubaEarth – A Year in the Life

31 Jul

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New Benefits Available For Discover Scuba Diving® Participants through ScubaEarth™

24 Jul

dsd-partipants-guide-coverThe new Discover Scuba Diving® Participant Guide (product no. 72200) gives Discover Scuba Diving participants a range of new benefits. The guide includes a special code that unlocks these benefits, including a commemorative Discover Scuba Diving eCard, access to the PADI Open Water Diver Online Preview, 90-day trial access to PADI Diving Society and 90-day trial access to ScubaEarth Premium. The ScubaEarth Premium benefit includes access to any PADI eCards as well as the new Dive Dashboard – an interactive panel of slates where ScubaEarth users can track dive sites, marine species, buddies and dive destinations in real time.

ScubaEarth Premium is an opportunity for interested potential divers to integrate themselves into the dive community. PADI Members using ScubaEarth have an opportunity to engage—and convert—Discover Scuba Diving participants. For example, when users log on to ScubaEarth, they can join your Dive Crew, check out what gear you recommend, keep up with your store’s announcements (including your events or specials), look at your photos and follow anything you post on ScubaEarth. This gives them a direct connection with your dive center’s activities. If you haven’t logged on to or been active on ScubaEarth lately, take the time to do so now.

Remember: Access to ScubaEarth Premium is just one of the benefits available through the new Discover Scuba Diving Participant Guide. For more information, contact your PADI Regional Manager. To order the new Discover Scuba Diving Participant Guide, contact your PADI Sales Consultant or order from the online shopping cart using product number 72200.

4 Simple and Easy Ways to Build Your ScubaEarth Dive Crew!

20 Jul

ScubaEarthSquare300x300Short on time but looking to make sure you are benefiting from ScubaEarth? Check out these four simple ways to grow your ScubaEarth dive crew!

1. Email your database.

One of the most overlooked resources that achieves instant results is email marketing. This low cost channel is a great way to easily reach customers. You can let them know how they can log dives, explore dives site online, share pictures, and most importantly stay connected with you online through ScubaEarth. A simple email to your database encouraging them to sign up to ScubaEarth and select you as their primary store ensures that you benefiting from this exciting new online community.

2. Share socially.

Scuba diving pictures, videos and logged dives are hot property on social sites. People want to share what they are passionate about with their family and friends online. You can benefit from this by ensuring you are logging dives, sharing pictures from courses and keeping your divers updated with new dates and events. They can then easily share this information out and place diving in front of their family and friends with the press of a button.

3. Sign up your divers.

Student divers are always looking to further their knowledge on all things scuba. When conducting courses, it’s a great opportunity to sit down with your students and register them for ScubaEarth. You can ensure that they choose you as their primary store and help log their first dive. They can even select you as a dive buddy and also tag your dive shop into the dive. Logging a dive can take less than a minute.

4. Promote your ScubaEarth presence.

Whether it be online or through traditional marketing, make sure you are promoting your ScubaEarth presence to your divers and potential divers. To cover online mediums make sure you have icons and links from your website, blogs, emails and enewsletter. Also ensure that you promote ScubaEarth via offline marketing including on your brochures, posters, banners, and signage.

ScubaEarth will soon hit 50,000+ users. Ensure you are benefiting from ScubaEarth as much as possible by implementing these simple recommendations above.

For more information contact your PADI Regional Marketing.

3Q PADI Asia Pacific Price List Now Available

17 Jul

The 3Q product price list is now available for download on the PADI Pro`s site.

Sales Price List 18

New products include the Discover Scuba Diving Participant Guide #72200

DSD 18.7.

For more further information and to order – contact PADI Sales Department  (tel + 61 2 9454 2888) or order anytime from the Online shopping cart.

PADI Members Attend EVE Seminars in Australia and New Zealand

12 Jul

EVE A total of 60 PADI Members representing 41 dive stores attended EVE workshops held in Sydney, Auckland, Perth, Melbourne and Brisbane from 24th June to 5th July, 2013.   They joined EVE program creators for the hands-on workshops which highlighted key tools to help increase sales and save time, using the latest version – EVE 5.8.

EVE – Electronic Virtual Employee, developed by ISSYS – is the complete business management system, designed exclusively for the management of PADI dive centres and resorts.

Presented by Ian Sykes, Director of ISSYS, the one day program included the following topics:

  • Driving Equipment Sales
  • Inquiries/Auto Email Agent Workshop
  • Data mining
  • Using EVE 5.8 With PIC Online
  • Service Module
  • Delivering Promotional Messages
  • Converting Rentals to Sales
  • Reporting and Analysis Tools
  • Increasing Travel Sales

EVE The program also covered the new marketing tools available in 5.8; all designed to increase business from new and existing customers alike.

“The focus of the EVE seminars was simple,” explains Ian Sykes, “increasing diver retention to help improve sales in the store.  Every PADI store owner and manager who attended left with a series of short, practical steps to implement in their operation that were designed to do just that.”

Among the attendees were non-users, new users and long term users of EVE – the overwhelming feeling was that the seminars were hugely beneficial and will help their operations to improve in many areas, particularly entry level and con-ed certifications.

“It’s always a delight to get in front of store owners and help them maximise EVE’s potential. Their commitment of time and staff to the process is hugely appreciated by the PADI / EVE team and we’re sure the program will benefit the stores in their marketing, sales and online presence in the coming months.”

As the Sydney workshop drew to a close, Cherie Dodd – PADI Instructor from Let’s Go Adventures in Nelson Bay, NSW commented,

“Out of the water and into the shop, I was a novice using EVE – learning bits and pieces as needed. The EVE 1-day seminar held at PADI’s HQ helped to build my understanding of the program and confidence in how to use its many features. Fellow attendees ranged from people who had never used EVE through to business owners that had been using for years, yet we all worked well together and learned from each other as well as the two patient and passionate trainers.  I look forward to attending a future seminar after having time to put what I have learned so far into practice.”

EVE “After using EVE for years as a customer database I now have the tools to take full advantage of what EVE can offer our business,” says Claire Murphy, PADI Course Director and Training Manager at Dive & Ski HQ, Wellington, NZ following the Auckland Seminar.

 “Our ability to utilise EVE and contact customers with service reminders, upcoming trips and course information is invaluable. The ongoing support from ISSYS as I implement these new systems has been fantastic”

 Tristan Coombes, PADI Divemaster from Batavia Coast Diving Academy, who flew 400kms from Geraldton in Western Australia to attend the Perth Seminar, had this to say: “Really enjoyed the workshop last week, learned a lot about communication with emails especially utilising the PADI templates that are sent out. Thanks for setting it up, it was worth the trip down.”

PADI would like to congratulate Members who attended the EVE seminars on their positive approach to running their business using today’s latest technology.

Attendees left saying how beneficial the seminar was, how much they are looking forward to practising what they were shown and how they will be committing more time to teaching staff about EVE’s potential.

For further information on EVE, email to: eve@padi.com.au  visit the ISSYS website at http://www.issys.co.uk/  or contact your PADI Regional Manager.

ScubaEarth Update – New Features & Improvements

10 Jul

SE_Icon_1As you know, every day around the world, divers are exploring the underwater world by logging dives, taking photos, encountering amazing marine life and exploring fascinating sites. ScubaEarth is the online destination where all these things come together so divers can easily research and share their passion for diving. Importantly, PADI Members benefit from being at the center of this new and exciting online community.

The ScubaEarth team have been working tirelessly to improve the ScubaEarth experience for PADI Members and consumers since the BETA launch. Your feedback has helped us make important upgrades and refinements on the last few months. These include an overall faster site, improvements to logging a dive, general website fixes, and the ability to log in through Facebook, Twitter, Google or LinkedIn.

There are also some exciting new features launching in the next few weeks as part of the PADI Discover Scuba Diving updates which will help you promote this. These Discover Scuba Diving participants will enjoy having access to a trial of the new ScubaEarth Dive Dashboard and PADI eCards benefits. The Dive Dashboard is a dynamic real-time feature that lets divers track dive sites, marine species, buddies and destinations on interactive slates. They can easily add and customize slates to their preferences and keep track of what’s most important to them. They also have the great benefit of free access to all their PADI eCards, such as if they completed their PADI Open Water Diver course after their Discover Scuba Diving experience.

What’s New Snapshot:

  • Faster Website Speeds.
  • Logging a Dive Improvements.
  • Multiple Website Fixes.
  • Social Media Log In.
  • Advanced Search.
  • Profile Edit Refinements.
  • FAQ & Help Sections.
  • Photo Improvements.
  • Dive Site Refinements.
  • PADI Updates.

You can register for ScubaEarth via the PADI Pros’ Site or if you haven’t logged in for a while, please take the time to log in via scubaearth.com to view all the latest updates and see what’s new on ScubaEarth this month!