PADI Members are the hub of ScubaEarth, the new PADI online scuba resource and social community for divers and other water lovers. As a PADI Member, there are numerous opportunities to promote your ScubaEarth presence and use it to help grow your business.
Here are three ways to do so:
Target PADI Discover Scuba Diving Participants
PADI Discover Scuba Diving participants are an ideal group to introduce to ScubaEarth, since they are looking to learn what scuba diving is all about before taking the full certification course. Use the customizable materials available on the PADI Pros’ site, such as the flyer template, to outline directions on how to join your Dive Crew on ScubaEarth. Pass these flyers out before or after your Discover Scuba Diving classes, and let participants know how they’ll benefit from joining your crew, such as being the first to know about gear specials, upcoming dive trips or other store promotions.
Hold an Open Day
Open days are an excellent occasion to showcase your dive operation and market ScubaEarth. Consider a call-out on your invitation for attendees to join your Dive Crew on ScubaEarth, or download signage—such as ScubaEarth posters from the Pros’ Site—to hang or display during your event. Another way to encourage visitors to join your Dive Crew on ScubaEarth is to have a computer or laptop available for people to sign up at the open house. You can even offer an incentive for those who do, such as a free air fill or small incentive on a future gear purchase.
Local High Schools and Colleges
This is the perfect market to reach out to help you grow your business through ScubaEarth. Students are highly active on social websites and ScubaEarth is a perfect for those interested in diving or those who are already divers. For example, let students know how they can join your Dive Crew to get more information about activities you offer, such as group specials or promotions.
Get creative! Regardless of how you choose to market ScubaEarth to new and potential divers, identify the opportunities and use the resources you have available to communicate your ScubaEarth presence every chance you get to keep your customers engaged and excited about diving. Visit www.scubaearth.com today.