Archive | January, 2013

ScubaEarth™ Spotlight: Promoting Your Online Presence

28 Jan

Make sure ScubaEarth users can find you and join your Dive Crew by promoting your online presence. One of the best ways to get the word out is to create dive sites and log dives in ScubaEarth.

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For each dive site you establish, your name appears with a link back to your profile – providing credibility and the opportunity for leadership within the community. You need the latitude and longitude for each location to create dive sites on the community map. Quickly setting up as many accurate dive sites as possible will help maximize your exposure. One note – make sure you don’t duplicate dive sites. You can edit sites that exist but have incorrect information.

Logging dives is another opportunity to promote your online presence. Research shows that the top reason users want to visit ScubaEarth is for real-time dive information and weather conditions. Frequently logging dives shows you’re an active, engaged dive professional. So when users search the community map for recently logged dives, they’ll see your entries with links back to your profile. Remember: every logged dive is an opportunity to put your store profile in front of users and potential customers. Being as detailed as possible when setting up dive sites and logging dives will help you become an authoritative presence on ScubaEarth.

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You can also use your existing social media accounts to help spread the word. Announce your ScubaEarth presence on your website, blog, Facebook page and Twitter account, then ask friends to click on the link and connect with your profile.

If you haven’t already set up your profile, do so today. You can also download the easy-to-use booklet, How To Set Up Your ScubaEarth Profile (PADI Pros’ Site login required – 11 Mb PDF), to guide you through the process.

How can you achieve greater reach on Facebook for your dive shop?

25 Jan

This very useful Mashable article details five tips that will help maximize your brands Facebook reach. Ultimately, Facebook wants people engaging with content and therefore those who post the best content on a regular basis will achieve greatest reach. This article highlights three important factors that determines the most screen worthy content on the Facebook newsfeed: affinity, weight and time.  Affinity refers to how a fan has engaged with your brand in the past. Weight refers to the number of likes and comments a post receives. Lastly, as time passes, content ages and the total engagement of a post declines.

Mashable suggest five ways to help expand your brand’s reach on Facebook:

  1. Know your audience
    Have an understanding of what your fans like and what will generate the most engagement.
  2. Practice brevity, be topical and don’t play hard to get
    Studies show that lengthy Facebook posts go unread, so keep your posts succinct.
  3. Mind your content
    Quality content is very important. Eye catching photos, topical content and posts that ask questions are great ways to engage with your fans.
  4. Engage the engagement
    By interacting with those who have liked a post or left comments your are ensuring the popularity of a post is prolonged. In addition, fans will be appreciative that your are listening!
  5.  Turn your fan’s friends into fans.
    By keeping your fans engaging with your Facebook page, their friends will also see this in their news feed.  Another strategy is to use Facebook ads to specifically targets friends of your fans.

By using these guidelines you can better disseminate your content and maximise your brands Facebook reach.

You can read the full Mashable article by clicking below

http://mashable.com/2012/05/24/facebook-reach/

ScubaEarth™ Spotlight: Sending Buddy Requests

22 Jan

Connect with customers and friends on ScubaEarth by sending Buddy Requests. Sending a request is simple:

  • Log in to ScubaEarth
  • Type the first name of the person you want to connect with in the search box at the upper left of the screen.
  • You’ll now see a drop down menu of multiple names matching your query.
  • Click on the person you want to connect with, which will auto populate the search box.
  • Click on the magnifying glass search icon.
  • Once on the person’s profile page, click on the blue “Add Buddy” button near the top of the page.

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You may need to search for people using variations of their names. For example, Chris may be Christopher or Jay might be Jacob. And, you should be receiving Buddy Requests as well. Be sure to click on the white “envelope” icon on the top blue navigation bar to check your messages.

Can’t find people you’re looking for on ScubaEarth? Contact them and encourage them to sign up.

With ScubaEarth, you have numerous opportunities to network, meet people, share your love of diving and build more business. Create your profile today by logging in to the PADI Pros’ Site with your individual member username and password and clicking on the SE icon.

Project AWARE: The Countdown to CITES March 2013 is On: Join the Battle to Protect Sharks and Rays

18 Jan

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This article is courtesy of Project AWARE.

In March 2013, world leaders will meet in Bangkok, Thailand to determine the fate of some of the world’s most critically endangered species. On the table: 11 shark and rays species including hammerheads, mantas and the oceanic whitetip.

Project AWARE will be on the ground at CITES: March 2013 to make sure the dive community’s voice is heard loud and clear. We’ve been busy for over 2 years pushing forward proposals for sharks and rays, and navigating the complex world of high level politics. For the first time ever, divers are represented on this international stage. Project AWARE is your voice.

From now until March we’ll be calling on your help to move our actions one step further in our battle to protect sharks and rays.

Social Media: We’ll be maximising social media with Donate your Status appeals, Twibbons, and downloadable cover photos to help spread the word through the global dive community as we fight to secure protection for sharks and rays.

Direct Petition and E-Letters: Over 120,000 of you have signed the petition to give sharks a fighting chance. Encourage your new divers and customers to sign on. www.projectaware.org/sharkpetition

Also look out for our e-letter sending a message direct to Ministers and CITES Representatives. Your letter will be delivered straight to their inbox.

Drive action locally: As a dive professional your support is critical, now more than ever. Lead efforts locally to inspire your community to share a message to CITES leaders. You can also teach the AWARE Shark Conservation Diver Specialty Course to inspire your divers into action.

The opportunity to make significant and powerful changes to save hundreds of thousands of sharks each year has never been so great.

It’s time we sent governments and CITES Representatives a clear message: The dive community demands better protection for sharks and rays.

Stay tuned by visiting www.projectaware.org or checking out our Facebook page: www.facebook.com/ProjectAWAREFoundation

Thank you to all PADI Members and Dive Centres who support Project AWARE. Please look out for more alerts from Project AWARE on how you can get involved. 

 

PADI eLearning – are you onboard yet?

16 Jan

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Connecting with PADI Dive Centres or Resorts is even easier for millions of prospective divers with the PADI eLearning™ system.

Initially launched in 2007 with the PADI Open Water Diver Course Online, there are currently nine PADI eLearning programs offered in as many as nine languages each. The PADI eLearning juggernaut continues to gain steam as enrollments are up more than 26 percent in 2012 as compared to the same time last year.

Benefits of PADI eLearning to Dive Centres and Resorts

  • You share revenue for student divers who affiliate with your business
  • Your customers have another option for fitting knowledge developement into their busy lives
  • Your new customers have received consistent education, equipment and experience promotions
  • New divers are delivered to your store

 The goals of the PADI eLearning model are simple:

  • To increase entry-level diver enrolments by expanding dive centre business hours to 24/7
  • To drive new, enthusiastic student divers to the dive centre to fulfill not only their training completion needs, but also all of their diving needs
  • To help interest divers in more dive education, equipment and experiences

PADI’s eLearning model works one of three ways:

  1. PADI Dive Centres and Resorts can choose to place a link on their website that allows new student divers to sign up for online knowledge development learning. This automatically affiliates the diver with that store.
  2. Potential divers who find the eLearning link on padi.com will be prompted to first affiliate with a local PADI Dive Centre or Resort before continuing on to the eLearning site.
  3. PADI Dive Centres and Resorts can purchase eLearning gift passes for their students. These can be mailed directly to the divers which also automatically affiliates the diver with that store. This is very useful if you offer a package which includes the eLearning fee.

eLearning is all about convenience – the opportunity to begin and continue diver education beginning on the internet and continuing through PADI Dive Centres and Resorts. Through an interactive web-based program new students will read, hear and see the same material other student divers receive from interacting with the PADI Manuals, Video or Multimedia.

After enrolling, PADI’s eLearning system presents the student with interactive presentations that include videos, audio, graphics and reading. Short quizzes allow them to gauge their progress, and review and correct anything they might happen to miss. It lets them move through the program efficiently and at their own pace.

One of the most talked about benefits of PADI eLearning is how easy it is for PADI Members to offer the program. PADI has developed a set up program simple enough that anyone familiar with a keyboard and computer could easily navigate.

An outline to the basics of this program is available to PADI Retail & Resort Association Members on the PADI Pros site, including:

  • How PADI Dive Centres and Resorts can prepare to welcome eLearners into their business
  • What the eLearner experiences
  • How PADI Dive Centres and Resorts can integrate eLearning into their current training programs
  • What tools are available to help PADI Dive Centres and Resorts communicate with eLearners along with answers to other important questions on eLearning.

PADI Retail and Resort Association Members can get started by logging on to the PADI Pros site at padi.com and following the simple step-by-step instructions.

PADI Instructors can also be involved in the eLearning program.

For further information regarding eLearning, contact your PADI Regional Manager or call  +61 2 9454 2888:

The PADI Dive & Win Contest is Underway

13 Jan

The PADI Dive & Win contest launched in November anddiveandwin is getting divers excited to earn their PADI Open Water Diver or Scuba Diver certifications for a chance to win some really cool prizes. The contest also encourages water enthusiasts to refer a family member or friend to diving. Each part of the contest sends more divers your way.

PADI Dive Centres and Resorts are also taking part in this contest by working hard to increase the number of certifications issued over the same period last year. Why? Well, who wouldn’t want more customers? But, it’s also a chance to earn extra income.

Now available at the PADI Pros’ Site are marketing and promotional collateral to help you promote the contest and encourage potential customers to earn their certifications by 31 January 2013. You’ll find:

  • Email headers
  • Web banners
  • Customizable flyers

Additionally, you’ll find tools to help encourage your current customers to refer their friends to scuba diving. Visit the Marketing Toolbox and look for the PADI Dive & Win contest page under the list of marketing campaigns.

The contest ends 31 January 2013. Don’t wait to start promoting this contest. Start sharing it on your social networking sites, in your current classes, post flyers and spread the word. Use this time to increase your numbers and take advantage of a whole new customer base in 2013.

Have you joined ScubaEarth™ yet?

7 Jan

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Share diving experiences on ScubaEarth and explore the interactive community for scuba divers and water enthusiasts alike. ScubaEarth offers more than 50,000 dive sites and 60 dive destinations to help you research your next vacation—and that’s just the beginning. You can also:

  • Log your dives
  • Show off your latest photos and videos
  • Join the dive crew of your favorite PADI dive shops
  • Find current weather and recent dive conditions
  • Use your gear locker to track when your gear is due to be serviced
  • Keep up with dive buddies and meet new dive buddies

Dive in and join today:

  • Go to www.ScubaEarth.com
  • Select your experience level and click Register
  • Enter your details and click Register

Log on at www.ScubaEarth.com to set up your profile today.