PADI Proudly Sponsors Ocean Film Festival 2019

The Ocean Film Festival World Tour is returning to Australia and New Zealand for 2019, kicking off at the end of February.

The Ocean Film Festival World Tour will screen over 2 hours of the most inspirational, educational and entertaining films related to the ocean from independent film makers both international and Australian. It includes a unique selection of films of varying lengths and styles covering topics such as the oceanic environment, marine creatures, ocean related sports, coastal cultures and ocean lovers.

PADI is a great supporter of the Ocean Film Festival and is proud to be a 2019 sponsor. PADI Members will be present at the following screenings taking place across Australia and New Zealand. Come along to a screening and chat to a PADI Professional about PADI certification, scuba diving and protecting our oceans.

View Ocean Film Festival screening dates to see where your nearest screening is.

Project AWARE® is the Ocean Film Festivals proud Conservation Partner. Project AWARE is a global movement for ocean protection powered by a community of adventurers.

Want to get involved with Marine Conservation?

If you’re a certified diver, you can collect and report important data. Through Project AWARE’s Dive Against Debris survey, you can remove marine debris on your dive and report the results. Together we make the ocean safer for marine life, and more importantly, information you report helps inform policy change. With your help, Project AWARE can use the information you report through Dive Against Debris to convince individuals, governments and businesses to act against marine debris.

Protect what you love and join citizens scientists everywhere. Join or lead a Dive Against Debris survey today.

There are a limited number of tickets available for each screening so be sure to get your tickets for the Ocean Film Festival before they sell out.

PADI Asia Pacific Career Opportunity: Quality Management Consultant

We are excited to announce that we have a new career opportunity for a Quality Management Consultant to join PADI Asia Pacific in Sydney, Australia.

The Quality Management Consultantwill provide quality and risk management consultation and support for PADI Members within the Asia Pacific region.

We are seeking a PADI IDC Staff Instructor as a minimum (PADI Course Director is preferred) with at least 4 years of experience as an active Instructor member. 

Further information: Visit My PADI Pros Site ‘Employment’ section or

To Apply: Please send your CV to

Applications close: Friday 8th March 2019

You must have appropriate citizenship, residency or visa with the right to work in Australia.

Get to Know Your PADI Regional Training Consultants

We are PADI Community

Although most of you talk regularly with your PADI Regional Training Consultants, have you ever wanted to know more about them? We asked each of your PADI Regional Training Consultants to answer some questions, to help you get to know them a little better!

Tony Cook – New Zealand & Fiji

Name:  Tony Cook with a y and without an e

Region: 22 – New Zealand & Fiji plus I have a hand looking after our Resellers across Asia Pacific

OW Cert Location: St Tropez in the south of France (BSAC) & Paphos in Cyprus (PADI Rescue Diver)

Number of Years Working in the Dive Industry: 25+

Bucket List Dive Site: Somewhere under ice on my own

Highest PADI Rating: PADI Course Director & Instructor Examiner

What do you love most about diving?: Sharing my passion for diving and having fun.

Brigit Jager – NT, QLD, PNG & Pacific Islands

Name: Brigit (Brechje) Jager

Region: 23 – Papua New Guinea, Australia (QLD, N.T.) and the Pacific Island countries

OW Cert Location: Pulau Seribu (Jakarta), Indonesia – 1984

Number of Years Working in the Dive Industry: 30 – this September

Bucket List Dive Site: Antarctica and Galapagos

Highest PADI Rating: Course Director / Instructor Examiner

What do you love most about diving?: Freedom! That blissful, magic moment each time I descend and the ocean embraces me, effortlessly floating mid-water and wondering what will we see this time? Oh and sharing my passion for the underwater world, plus conservation of our ocean planet and all aquatic life, of course…

Mark Cummins – NSW, ACT, VIC, SA, WA & TAS

Name: Mark C.

Region: 24

OW Cert Location: Sydney

Number of Years Working in the Dive Industry:  24 years

Bucket List Dive Site: Truk Lagoon

Highest PADI Rating: Course Director/Examiner

What do you love most about diving?: No Gravity

Free PADI Master Scuba Diver Application in 2019

Underwater - Divers - Scuba Divers - Bonaire

Help your students join the elite group of divers who have earned their PADI Master Scuba Diver rating, through both significant experience and scuba training. The PADI Master Scuba Diver rating signifies an experienced diver who has spent a lot of time training underwater in a variety of environments. Any diver who has logged 50 dives or more, has their PADI Open Water Diver, PADI Advanced Open Water Diver and PADI Rescue Diver certifications, as well as five PADI Specialty Course certifications, can apply for this prestigious rating.

Encourage your divers to set themselves a part from the rest and aim for the PADI Master Scuba Diver rating – something fewer than two percent of divers will ever receive!

In 2019, when your students apply for the PADI Master Scuba Diver rating through a PADI Dive Shop in Asia Pacific, their application fees will be waived.  

Download the 2019 PADI Master Scuba Diver Voucher (Asia Pacific).

Inspire your divers to earn the black belt of scuba diving and earn their PADI Master Scuba Diver rating today. Contact PADI Asia Pacific on for more information.

* Offer only valid in the PADI Asia Pacific region.

How a Blog Can Help Your Business

Blog- computer- work- coffee -blogging

Written by Sheridan Hatcher, PADI Marketing Executive

Blogging is not a new concept – it’s been around for many years. In fact, the first year that we introduced ‘Blogging’ as a presentation topic at our PADI Business Academies in Asia Pacific was back in 2013. At the time, I could comfortably say that next to no PADI Retail & Resort Members were engaging in blogging and majority didn’t really understand what a blog was and how it would help their business.

What is a Blog?

A blog is simply an online newsletter, sometimes traditionally named ‘News’– when set up correctly, it is housed on your website domain or on a sub-domain. It is the place where you can write relevant articles related to your dive centre or resort to not only retain your current customers but also to hopefully acquire new customers. Blogs are also considered the middle ground between your website and your social media channels.

Why Write Blogs?

There are two main reasons to adopt blogging as part of your digital marketing strategy.

  1. To increase your website presence – blog articles add to the size of your website as they add additional pages that include important keywords in which you hope to rank on within Google and the other search engines. Adding a blog article to your website also aims to keep your website updated with fresh content – something that Google favours within their algorithm.
  2. Customer acquisition and retention – by posting relevant content that suits your target audience, the articles that you add to your blog can help to attract new customers and also keep your current ones informed, therefore assisting you to retain them with the aim to have them continue their PADI scuba diving education with you.

How Often Would I Need to Write a Blog Article?

When deciding whether you have the time to start a blog, you need to consider that you need to have the resources and time to write a blog article that is of a decent length (approx. 500-600 words) at least once a month, continually throughout the year. Of course, the more articles that you post each month the better however this of course depends on what your PADI Dive Centre/Resort can handle.

But I Don’t Know What to Write About!

Being in the scuba diving industry, we are extremely lucky as we have so many topics that we can write about! Our industry is fun and exciting and ever-changing so the list of topics that you could write about is endless! Some examples include –

  • Hints/tips on becoming a better scuba diver
  • Fascinating facts about marine life
  • Promotion of PADI courses
  • Environment and marine conservation/Project AWARE
  • Top lists
  • Local dive sites
  • Equipment reviews
  • Promotions/events happening at your PADI Dive Centre/Resort
  • Staff/Instructor profiles
  • Instructor Development Courses/Go PRO nights

When deciding what topics to write about, always stick to the 80/20 rule – 80% consumer focused and 20% brand focused.

Breakdown of a Blog Article

So you’re now interested in blogging and see the benefits that it can provide your business however you just aren’t quite comfortable in knowing how to write an article – no problem, below you will find the items that make up a decent and attractive article for the reader –

  1. Blog Title – use keywords to explain what your article is about (approx. 65-70 characters including spaces). Make sure it explains clearly what the reader will be informed of if they read the blog article.
  2. Headings/Sub-headings – using headings is a great way to break up your content, making the article look more attractive to the reader.
  3. Content – needs to be informative and include keywords and keyword phrases however ensure it’s written in natural language for the reader, not for the search engines.
  4. Imagery & Videos – add attractive images/short video clips to attract the reader and also use them to break up the text within your article, so it looks more pleasing on the reader’s eye.
  5. Humour – if you can, add some humour into your writing. This can also help to build/add personality to your brand/content.
  6. Links (internal & external) – hyperlink any keywords within your articles back to relevant pages on your website to help flow traffic back/through your website or alternatively link out to external websites to provide the reader additional information/resources.
  7. Call to Action – add one to the end of your article to provoke an ‘immediate action’ – this can assist to encourage the reader to seek more information, contact you, make a booking etc.

As you can see from explanation the above, blogging is a valuable tool that can assist your dive business in order to improve your search engine ranking, acquire new customers or retain your current ones – plus, it’s not that hard! Enlist the help of your dive staff to help lighten the load – have brainstorming sessions to come up with topics/keywords that can be blogged about and use a social media editorial calendar so that your staff are clear on when their article is due to be posted online. Plus, before hiring new staff, make sure you add blogging as part of their role – in the end it’s only going to help your business and save you time!

For additional information or assistance in setting up a blog, please contact your PADI Regional Manager today.

Membership Renewals for Inactive PADI Pros

Diver- Scuba Diver Instructor - Topside - Grand Cayman

Written by Mark Wastall, PADI Regional Training Consultant.

“The strength of the team is each individual member, the strength of each member is the team” – Coach Phil Jackson.

It’s the time of year when PADI Membership renewal is on a lot of inactive dive professional’s minds. The PADI Regional Training Consultant team receive hundreds of questions regarding renewals from members across the Asia Pacific region. Let’s have a look at some of the common questions we get asked.

Q:  ‘I didn’t renew last year, do I have to re-sit my Instructor Examination?’

A:  No, we understand how hard the dive professional works to earn their status along with the time and dedication involved in becoming a respected PADI member. We also understand that sometimes life just happens, opportunities arise and diving can occasionally take a back seat. There is no reason you should be punished for that by having to start over again. Retraining varies depending on the circumstances and can be undertaken via several means.

Q: ‘I have been un-renewed for several years but have remained in the industry, is this taken in to account?’

A: Yes, again we appreciate that job roles can change and maybe your chances of teaching are reduced. If you have been running a dive store for a few years for example, this would be reflected in the retraining required.

Q: ‘How long can I be out of status before I have to re-sit by Instructor Examination?’

A: As previously mentioned, we do all we can to avoid this from happening. You would have to be out of status and away from the industry for a considerable amount of time before that would happen. Even in the event that you are required to complete your OWSI/IDC and IE again, we may be able to help with some of the costs involved as a thank you for coming back to us. It’s never too late!

So, if you want to take advantage of the many opportunities you have as a PADI professional once again, what are your retraining options if you have had a lapse in your membership?

The first option is to view a free Online Member Forum or attend a Live Member Forum in your area. Either of these will take around an hour of your time and are simply an update on PADI news, products, courses and standards. The next level would be a Status Update with a PADI Course Director, auditing an OWSI/IDC or an Online Status Update. To find your nearest Course Director, use the new PADI Dive Shop Locator. The Online Status Update will also include a Digital Product Suite (5 top of the range digital eLearning products) along with a digital PADI Guide To Teaching and digital PADI Instructor Manual to bring you back up to speed. If you have been out of status for too long to qualify for any of these options then it’s time for IDC/IE.

Once you have access to the PADI Pros’ Site, it’s a great idea to review the Training Bulletins that you will have missed since being away and to download the latest Instructor Manual to keep yourself familiar with the latest skills and standards. We have similar levels of retraining for PADI Divemaster, Assistant Instructor, EFR Instructor and PADI Freediver Instructor. It really is that easy to get back to what you love doing! Give your Regional Training Consultant a call and come back to the PADI family.

For more information on renewing as an inactive member call +61 2 9454 2888 or email a PADI Regional Training Consultant.

Teaching Diving is Teaching Life

As early as the 1950s, scientific research began demonstrating that sports have significant benefits. Early research focused on physical activity in team sports, but today, research is broader and looks at mental as well as physical changes. It also looks beyond team sports to include adventure/extreme sports like mountain biking, kayaking, base jumping, and (of course) scuba. The latest findings suggest that sports that give an adrenaline rush develop skills that apply to everyday life.

Life Lessons: Confidence, Self-Reliance, Self-Control

Adventure sports tend to be more individual and have a perceived higher degree of risk than competitive team sports. This helps participants learn to rely on themselves as they stretch beyond their comfort zones, which builds confidence. But, many adventure sports (including diving) have strong teamwork aspects, which develops socialization and cooperative interaction skills much as do team sports. Anecdotal and research evidence finds that adventure-sport participants tend to be calmer, more confident, mentally stronger, more self-disciplined and better able to handle stress situations. One study found that extreme sport participants who experience fear and close calls not only exhibited more ability to manage fear, but also more humility.

Connected to the Environment

Unlike field/stadium team sports, which are usually played on constructed ball fields, stadiums and parks, adventure sports take participants into the environment because almost all of them require relatively natural settings. The benefit of this is that adventure-sport participants tend to develop a positive, protective relationship with the environment because their activities are integrated with it rather than separated from it. This social benefit, many argue, develops learners who are environmentally aware and sensitive, which is important because our collective future depends upon our relationship with the environment.

Old Dogs Do Learn New Tricks

Physical activity is known to benefit our health in our senior years, and now it seems that suitable mental challenges prevent – and in some ways can reverse – mental decline. Studies find that older adults who keep learning new skills tend to stay more active and enjoy better cognitive and memory performance. But, research finds that this learning must be challenging with demands on both thinking and memory. Most adventure sports require new skills, planning, assessing conditions and social interaction, making them good fits for the purpose of helping slow mental decline in older adults, as well as providing physical activity. The limiting factor for seniors is the ability to meet the physical requirements of a given adventure sport.

The Takeaways

Of all adventure sports, diving is probably open to the widest range of age, culture, physical abilities and other demographic characteristics. It is likely the adventure sport with the widest access for senior participants. These characteristics make diving suited to offering benefits to -divergent markets with differing, specialized interests and needs.

  1. You’re not just “teaching scuba.” You’re teaching skills that have broad personal applications. This can be a useful message when presenting learn-to-dive opportunities to different groups as well as individuals.
  2. Market these “extra” benefits. Especially with institutions like youth, senior and environmental groups, it is exactly these developmental and environmental connections that add a reason to participate in diving or allow you to offer it to their members.
  3. Target the “nonteamers.” Scuba will appeal to many people who can’t or don’t want to participate in team sports, yet offer many of the same benefits.
  4. Target the “teamers,” too. Diving will also appeal to people who do like team sports. Scuba gives such groups something more individual in nature that they can do together, with some distinct challenges and benefits.
  5. Continue education. Senior divers may feel like they “just” want to be PADI® Open Water Divers, but continuing education offers new, deeper mental challenges, socialization and physical activity – all associated with benefits for older adults.


  • Association for Psychological Science (2013) Learning new skills keeps an aging mind sharp. (
  • English Outdoor Council. Values and benefits of outdoor education, training and recreation. (
  • Adventure sports. (
  • Mathis, B. (2017) What are the benefits of adventure sports? (
  • OMG Lifestyle (2017) Major health benefits of adventure sports. (
  • Scott, K. (2015) The surprising benefits of extreme sports. (
  • Smart Health Shop (2018) Surprising mental benefits of doing extreme sports. (
  • org. The health benefits of sport and physical activity.(
  • Vitelli, R (2012) Can lifelong learning help as we age? (
  • The Wellness Seeker, Extreme sports benefits and health promotion. (

A version of this article originally appeared in the 4th Quarter 2018 edition of The Undersea Journal®.

Going Global – PADI Travel Affiliate Program

By Ted Alan Stedman

As the all-new PADI Travel™ Affiliate Program rolls out, PADI® Dive Centers and Resorts are poised to take part in a growing digital marketing presence that stands to significantly raise the bar for how dive travel is sold. This recently launched division replaces the former PADI Travel Network with a more comprehensive, refined program designed with additional benefits. Qualifying PADI Dive Centers and Resorts can now more precisely leverage PADI Travel’s expertise in the dive community to earn attractive commissions, help increase in-store sales and assist with organizing successful group trips.

“Helping PADI Dive Centers and Resorts to be more successful is our biggest priority,” says Drew Richardson, President and CEO of PADI Worldwide. “The PADI Travel Affiliate Program is a concrete way to help our dive centers leverage travel to grow their revenue, while keeping their divers engaged and drive even more divers into their stores. We’re excited to bring this new service to PADI Members.”

PADI Members who’ve been on board with their own dive travel agencies don’t need to be sold on the concept. Depending on location, anywhere from 15 to 50 percent of gross profits can generally be attributed to dive travel and the related purchases. For PADI Dive Centers and Resorts with defined offseasons due to weather or other seasonal factors, dive travel sales bridge the gap during those slow periods. When travel generates sales, dive centers see a corresponding uptick in gear purchases and specialty certifications sales as customers prepare for their dive vacations.

“Embedding travel into a scuba diving business is a proven way to get divers certified, keep them active and ultimately get them to take more courses and buy more equipment,” says Sandro Lonardi, PADI Travel head of marketing. The PADI Travel Affiliate Program is the easiest and most effective way for PADI Dive Centers and Resorts to start or boost a travel business, he says. “Referring divers to a trusted travel website or organizing your own group trips is key to maintaining a community of engaged, loyal scuba enthusiasts. The Travel Affiliate Program is designed as a turn-key program for qualified PADI Dive Centers and Resorts, and offers the tools needed to profit by selling travel.”

The Buzz on Affiliate Programs

In the Digital Age, the old ways of doing business have been broadsided by a barrage of internet-savvy business models that have turned the world of commerce upside down. Among these are affiliate programs. Simply put, affiliate programs (sometimes called associate programs) are business arrangements in which an online merchant pays affiliates commissions to send them traffic or referrals that result in a sale. There are always three parties in this arrangement: the customer, the affiliate and the merchant. These affiliate sites traditionally post links to the merchant site and are paid according to a particular agreement.

The affiliate program method was -pioneered in 1996 when Jeff Bezos, CEO and founder of Amazon​.com, popularized this idea as an internet marketing strategy. began by having affiliates post links to individual books for sale on, or for in general, and agreed to pay affiliates a percentage of the profits if someone clicked on the link and then purchased books or other items. The affiliate helped make the sale, but did everything else: took the order, collected the money and shipped the book to the customer. Needless to say, the digital affiliate sale model has skyrocketed beyond anyone’s imagination, well beyond books to every aspect of the -consumer marketplace.

The affiliate’s model makes practical sense on multiple levels. Recruiting affiliates is an excellent way to increase a brand presence and sell products (such as travel) online under the banner of an established brand – in this case PADI – which infers quality assurance. It’s also an economical and effective marketing strategy – a great way for a company to spread the word about its products, while increasing its presence through affiliates that can likewise capitalize on the brand association without investing much -capital outlay.

Over the past few years, affiliate programs have grown enormously in popularity, taking many interesting forms. For many businesses with website portals that don’t exclusively rely on eCommerce, functioning as an affiliate is a good way to participate in eCommerce while being associated with a large established brand with superior name recognition.

PADI Travel Affiliate Program ABCs

So how does being a PADI Travel Affiliate work? Think of as the platform for growing the scuba and freediving market. Through participating PADI Affiliates, PADI Travel combines every aspect of the dive travel experience under one virtual roof – from research, dive instruction and certification to travel purchases. The Affiliate Program takes into account the various physical assets, differences, limitations and opportunities of qualified participants, allowing for a customized approach tailored to the specifics of each PADI Dive Center or Resort.

As affiliates, qualifying PADI Dive Centers and Resorts can take the lead and sell any of the hundreds of destinations and live-aboard trips offered by PADI Travel. That means no more surfing to various sites or using search engines to root out dive travel destinations that may not be affiliated with PADI. On a practical level, the program is streamlined into three distinct segments: affiliate commissions; in-store sales; and group trips and charters. Each carries its own degree of profit potential, with considerations given to the spectrum of capabilities and circumstances of individual PADI affiliates. “We’ve worked with numerous PADI Dive Centers and Resorts to create the program from scratch, and it’s really designed to meet the needs of those who use it,” Lonardi says.

With affiliate commissions, the process is simple. PADI Dive Centers earn profits by referring divers to PADI Travel. These dive customers are most likely to prefer independent travel and are unlikely to book group trips. Dive centers can earn commissions in situations where otherwise there would be no sale. To capitalize on this new revenue stream, the shop simply needs to refer them to PADI Travel (ideally by using a trackable link or by placing the reservation directly on on their behalfs).

The next tier of the program, in-store sales, allows PADI Travel to refer divers to PADI Dive Centers and Resorts. Once customers have booked dive travel, they’re more likely to purchase equipment and sign up for courses or other relevant dive services. After divers book a trip through PADI Travel, they’ll be sent follow up communications suggesting they return to the referring dive center to check out relevant training opportunities and new equipment suitable for their dive excursion.

The final segment of the Travel Affiliate Program, group trips and charters, provides PADI Dive Centers and Resorts with access to unbeatable service, group discounts, extra spots, dive show specials and free diver insurance when they book their group trips through PADI Travel. Additionally, PADI Travel takes the legwork out of organizing group travel. With a 24/7 customer support team, PADI Travel can deal with any issues as they arise – plus, the upcoming PADI Travel Marketplace makes it easy to fill any unbooked spots.

What It Means

If you’re among the PADI community who already sells travel, the Travel Affiliate Program can substantially enhance your efforts. PADI Travel gives affiliates access to a huge global selection of liveaboards and resorts, as well as outstanding marketing support that includes training guides and POS (point-of-sale) materials. For those with an in-house travel agency, you can count on access to the largest inventory of bookable scuba diving properties in the world – 400 and growing. That means any bookings you make through PADI Travel will earn cash at the standard travel agency commission rate.

If you don’t already sell travel, now you can earn an attractive commission for every diver you point toward PADI Travel. There’s no need to organize a trip, no need to do anything beyond being the connection between the customer and PADI Travel. In all cases, PADI Travel will show you the money by tracking referrals as affiliates are provided a special link or tracking code automatically associated with the seller and customer that triggers a commission payment once a booking with PADI Travel occurs. Sellers are also provided with offline materials combined with codes that ensure where and how sales are generated and ensuing commissions.

“PADI Dive Centers and Resorts will gain a trusted travel partner in PADI Travel,” says Lonardi, “Divers will be served by the best-rated travel expert team in the industry. Professionalism and knowledge are two key traits of PADI Travel Customer Service.”

PADI Travel offers a global approach to dive travel that hasn’t existed until now. Through the program, PADI Dive Centers and Resorts can use a powerful service designed to help grow more profitable businesses. “Inspiring and enabling divers to explore the world is a proven way to keep divers active, motivate them to take more courses and purchase the appropriate equipment for dive adventures of a lifetime,” adds Lonardi. “The PADI Travel Affiliate Program will help grow the dive industry and increase dive travel profitability while inspiring divers to travel the world.”

A version of this article originally appeared in the 4th Quarter Edition of The Undersea Journal.

PADI Instructor Examinations for January 2019

16-Jan-19 | Cebu, Philippines

16-Jan-19 | Koh Lanta, Thailand

16-Jan-19 | Pattaya, Thailand

19-Jan-19 | Phuket, Thailand

22-Jan-19 | Anilao, Philippines

22-Jan-19 | Koh Tao, Thailand

25-Jan-19 | Kota Kinabalu, Malaysia

25-Jan-19 | Puerto Galera, Philippines

26-Jan-19 | Bali, Indonesia

26-Jan-19 | Sydney, Australia

26-Jan-19 | Khao Lak, Thailand

26-Jan-19 | Koh Lanta, Thailand

28-Jan-19 | Dumaguete, Philippines

29-Jan-19 | Gili Islands, Indonesia

The Undersea Journal First Quarter 2019 – Now Available

Each quarter The Undersea Journal is filled with stories and articles that help you stay informed and inspired as a PADI Professional.

The First Quarter 2019 edition includes articles on; tips for turning students into engaged divers, how to make PADI’s marketing resources work for you, DEMA show updates, dive shops making a difference, how travel helps a commitment to dive, and many other articles.

There are several digital reading options for you to access this publication:

If you’ve opted for the printed version, it will continue to be delivered to your mailing address.

If you have any questions please contact