PADI Members from all over the world work hard each and
every day to spread their love of diving. Through sharing our passion we’re
able to encourage more people to discover and continue diving the ocean planet.
Dedicated marketing specialists in each PADI office around
the globe execute marketing strategies to promote the life-changing
opportunities and adventure diving offers, as well as showcasing just how easy
it is to get started. Specifically, the PADI team execute marketing strategies involving
email marketing, events, social media and online advertising, just to name a
few. However together, the hard work of the PADI family, professional members,
dive centers and resorts has all helped us reach record-breaking success in
With your help we have been able to accomplish some amazing things in 2018:
More than 6,600 PADI dive shops and 135,000 PADI Professionals.
Reached 1,000,000 certifications.
Introduced numerous digital products and language offerings.
Launched PADI Travel.
What else was accomplished in 2018? Check out our quick 2018
Brand Highlights video below.
With these amazing results, it’s no surprise that PADI
completed 2018 as their strongest year to date. Thanks to the dedication of
passionate members across the globe, PADI now dives into 2019 with
For more information on the marketing undertaken by PADI
contact firstname.lastname@example.org or your PADI Regional Manager.
In our ongoing series on quality and risk management issues we try provide information that can minimise the risks to divers and make diving as safe as possible. Safety includes not just physical safety but also emotional and mental safety. One such risk of emotional and physical harm is that of sexual harassment and sexual assault.
Sadly in all industries there are some people that will take advantage of the situation to assault or harass others. Indeed there are some well-published recent cases of sexual harassment and assault involving well-known sports stars, business people, politicians, and actors.
PADI professionals are widely known for their empathy, commitment to diver safety and high degree of professionalism. The diving industry, however, is not immune to these issues. Though these behaviours are thankfully rare, they can occur. It is a responsibility of all members within the industry to do whatever we can to prevent this behaviour and if we witness it to take appropriate action.
It is every PADI member’s responsibility to ensure a safe environment for diving. PADI standards also require that we:
“Treat student divers and all those involved in dive activities with respect, regardless of age, ethnicity, gender, religious affiliation, disability or sexual orientation” Page 11 Commitment to excellence.
The PADI Training Bulletin from the fourth quarter 2015 addressed this area of concern in respect of customers and student divers. The bulletin offers excellent guidance for PADI members about professional behaviour, responsibilities, physical contact, respectful communication and harassment policies. The article also addresses the store’s responsibility and way to have good policies in place to both prevent and respond to these problems.
What is sexual harassment?
One definition is “behaviour characterized by the making of unwelcome and inappropriate sexual remarks or physical advances in a workplace or other professional or social situation”
This behaviour can range from inappropriate sexually themed comments, ‘jokes’, asking people personal information and persistent unsolicited advances.
What is sexual assault?
“Sexual assault is any unwanted sexual behaviour including physical contact and threats”
While it is rare that a complaint is made it only takes a quick search on line to find stories of both divers and dive professionals being harassed. Survivors of this type of behaviour comment that they were shocked and extremely scared because they felt their lives at risk. Some felt unable to take assertive action because being underwater they felt their personal safety was at risk.
Sometimes sexual assault occurs when divers are underwater in a vulnerable position. When this occurs underwater the person subjected to the behaviour can feel powerless and fearful. This can result in panicked ascents, breath hold ascents and serious physical injury not to mention the emotional impact of the event.
Responding to complaints:
Investigate, take the complaints seriously and do not minimise the event.
Seek advice (including legal advice) if you are unsure of how to handle the complaint.
Report it to PADI Quality Management at email@example.com.
Reporting an assault to the police or other relevant authorities is a way to try to prevent the behaviour from continuing. In many cases complainants choose not to report what happened to them for fear of repercussion and retaliation.
Call the behaviour out – Let colleagues and staff know that the behaviour is not OK
How to prevent the behaviour from occurring:
One way to prevent harassment is to create a culture in which everyone is treated equally. By minimising the sexism (intentional or not) in a dive operation we can create an environment in which everyone thrives.
Positive steps you could take:
Have policies that address how you will respond to complaints.
Be mindful of how you introduce your colleagues – use their name and don’t objectify them.
Don’t make comments on people’s bodies, how they look, or their personal life.
Provide privacy when people are getting changed.
When addressing each other use names – rather than descriptions “young lady” “big guy”.
Role model the right behaviours at the workplace.
Treat staff equally and with respect.
Support women diving – Have a PADI Women’s Dive Day event – what better way to show customers and staff that you support women diving.
Take down the posters of scantily clad women and men. Objectifying people in advertising does not support a fair and equal workplace.
By taking these steps you will encourage your staff and customers into a positive environment in which everyone is respected. Let’s keep diving safe for all divers!
You can learn more about this topic through the many resources available in your community. If you or someone you know has been the subject of unwanted sexual contact or harassment reach out to support services in your region. If you wish to report such behaviour to PADI please contact the Quality Management department at firstname.lastname@example.org.
Q. May I use feedback
manikins or devices that let students know if their compression rate and depth
is appropriate in EFR® courses?
A.Absolutely. At least one resuscitation council, the American Heart Association,
recommends the use of quality CPR feedback devices to learn adult CPR based on
research. Though CPR skill repetition is essential, there is speculation that the
use of feedback devices may reduce mastery time as participants self-correct in
response to the device’s real-time feedback. ILCOR Guidelines in recent years
have re-emphasized compression rate, depth and recoil, which make these devices
an interesting teaching aid for skill mastery evaluation.
The important aspect of using manikins that
provide immediate results on compression rate, depth and recoil in EFR courses
is to do so in a reassuring way, so the competent-versus-perfect philosophy outlined
in the EFR Instructor course is not compromised.
Keep in mind that CPR students often
feel intimidated by the practical skills and can feel performance anxiety,
particularly when they’re not able to achieve great feedback results right
away. Unless a level of comfort and support is achieved by the instructor in
the CPR classroom, the participant’s ability to learn and retain skills and be
willing to offer them in an emergency can be severely reduced. However, used
properly, compression feedback devices are a teaching tool that can effectively
help EFR students bring their practical CPR skills in line with current
compression rate, depth and recoil guidelines.
A variety of feedback devices are
available, some built into the manikin, and others can be added to and used
with existing manikins.
Emergency First Response courses keep
pace with current research and treatment recommendations in emergency care. The
most recent news indicates that no changes to CPR procedures are necessary in
After re-evaluation of science and
research, the International Liaison Committee on Resuscitation (ILCOR) most
recent Consensus on Science and Treatment Recommendations do not include any changes
to bystander CPR.
ILCOR reaffirmed three areas of
bystander treatment as published in the journal, Resuscitation
121 (2017) 201-214:
We continue to recommend that bystanders perform chest
compressions for all patients in cardiac arrest. We suggest that bystanders who
are trained, able, and willing to give rescue breaths and chest compressions do
so for all adult patients in cardiac arrest.
We suggest a compression/ventilation (CV) ratio of 30:2 compared
with any other CV ratio in patients with cardiac arrest.
We suggest that bystanders provide CPR with ventilation for
infants and children less than 18 years of age with cardiac arrest. We continue
to recommend that if bystanders cannot provide rescue breaths as part of CPR
for infants and children under 18 years of age with cardiac arrest, they should
at least provide chest compressions.
PADI Asia Pacific is delighted to announce the new EFR Instructor Trainers from 2018 and early 2019. Multiple programs have been conducted around the Asia Pacific region. Completing the course has enabled these new EFR Instructor Trainers to teach the wide variety of EFR programs. Not only at the Instructor level but also to help build up their own EFR instructional staff.
Liu Dong Hai
Young Hoon Park
Choong Kwon Ko
Shu Wei Goh
Yu Chan Won
Hong Sung Lee
Ming Wei Chi
Joon Sik Yu
Young Min Choi
Tan Jemmy Tanjung
Yang Hee Jo
Tam Kit Fung
Ming Chau Roger Chan
Jong Pil Yang
Do Young Moon
Seul A Ha
Jin Suk Park
Kyung Yil Lee
Seung Mok Han
Wayne Hung Wei Liao
Su Young Kim
Chul Kwon Lee
Kyung Ho Jung
Man Chung Leung
Sung Won Kim
Ni Made Juliani
Sze Po Fun
Jin Myung Kim
Seung Mok Han
Seong Cheol Kim
Jung Woo Seo
Ji Kyung Jeong
Deuk Hun Ahn
Jong Yul Kim
Jae Jung Park
Bastiaan van der Kuijl
prized qualification allows these professionals to further expand their EFR
businesses beyond diving markets.
everyone the very best of success for the future.
Did you know as Emergency First Response Instructor Trainers you are allowed to use and reproduce the latest logos and images to promote your business?
The EFR logo is available to current and renewed EFR Instructors and registered EFR Centers offering EFR programs.
The word EFR and the EFR logo, which consists of a heart with a pulse line inside a box, with the words Emergency First Response, can be used on your promotional materials such as specifically printed brochures, or any interactive digital or broadcast media including web sites.
Some limitations you need to be aware of are:
The EFR logo cannot be placed on goods that you intend to sell (such as mugs or T-shirts). If you want to use the logo on staff shirts for example, you will need to get separate written authorization.
Websites and promotional material should clearly identify the EFR instructor who will be conducting any training.
You are not able to use EFR name or logo in internet domain names or email addresses.
It cannot be combined with other marks, symbols, language or be altered in any way. You need to follow the exact format, character, general appearance, type style, background and proportions of the logo/mark.
Here you will find the current Trademark Usage Guidelines and specific advice on how to use and reproduce the latest logos and images appropriately, to promote your business successfully. By using the logo in this way you will ensure that you receive maximum exposure and at the same time remain within the license agreement regarding logo and trademark use.
Being PADI Professionals, we are all aware of the importance of Emergency First Response (EFR) courses and first aid training in general. The EFR course provides comprehensive first aid training to not only help us prepare for a variety of situations but to also help us properly care for an injured or ill person.
While some of us may think (and hope) that we will never have to use our EFR training in an emergency situation, others have already had to use their EFR skills to save lives. One of these heroic individuals is Sun Diving Center owner, Master Scuba Diver Trainer and Emergency First Response Instructor Dilshan Nanayakkara. Dilshan was able to use his EFR skills in full force to successfully resuscitate and save an unconscious civilian.
We asked Dilshan some questions about his courageous and brave efforts:
What were you doing before the incident?
I was taking a guest from my PADI Dive Center on a guided snorkelling tour at Jungle Beach, Sri Lanka. We arrived at the site on my dive center boat and snorkelled for around an hour. We then decided to go back to shore which is where I saw around 50 people, oddly gathering together on the beach.
What happened next?
I immediately knew something was wrong so I left my snorkelling gear on the beach and ran towards the crowd. When I reached the crowd I saw a man lying on the ground, lifeless, with his friends crying around him. I told everyone I was a trained Emergency First Responder and knew what to do. Instinctively, I first checked for his pulse – but there was not one. I suddenly started yelling “call for an ambulance!” and rolled the patient onto his side to open and check his airways. After this, I immediately gave him two rescue breaths and began CPR. The only thing running through my head at this point was “I need to save this guy’s life.” After the second round of CPR the patient started vomiting. Then finally after one deep breath, the patient miraculously started breathing again.
Did the ambulance then take over from you?
Unfortunately, Jungle Beach is a location that can’t be reached by ambulance. So I had to make a decision on the best (and fastest) way to get the patient to a hospital. I decided to drive him on my boat and meet the ambulance on the closest main road. From here, I was able to quickly tell the paramedics what I witnessed and what first aid I provided him. Overall, the whole experience ended in around 25 minutes but will remain a learning life experience for me, forever.
How is the patients’ health and recovery since the incident?
The patient’s family called me the night of the incident and told me that the doctors had successfully removed water from his lungs, which means he should get better. A week later the patient was able to be discharged from hospital.
Did your Emergency First Response (EFR) skills help you in this situation?
Yes and without these skills I might not have been able to save this man’s life. Therefore, I want to thank PADI for including the EFR course in the structure of the PADI Rescue Diver course. Without PADI, I wouldn’t have become an EFR Instructor or known how to help save this man’s life.
Why should everyone complete their Emergency First Response (EFR) course?
I think that the EFR course is one of the greatest courses that gives you the most important skills that you could ever learn as a human. I believe that this course is essential to both divers and non-divers as it will help them be prepared for any situation. We will never know when accidents are going to occur or when we might need to save another person’s life. Therefore, it’s imperative that we know how to help an injured or ill person and ultimately, how to save someone’s life, if ever needed.
Congratulations to Dilshan for not only putting your EFR skills to use under extreme circumstances, but for also effectively responding in a manner that was able to successfully save this man’s life.
back to your first CPR or first aid course and answer these three questions:
What made you enrol?
What made you choose that particular course?
Did you take other courses or go back for a refresher course from the same
instructor or facility?
are your answers are all very diﬀerent, which makes a couple of important
points. First, people have a wide variety of reasons for wanting to learn CPR
and first aid procedures. This could range from wanting to know how to care for
a family member through to being required to take a course by an employer. The
second point is that in many regions there are a lot of training choices. Most
people don’t have to look far to find a course that fits their schedule and
budget. When training is easy to find, you need to figure out how to make your
courses stand out. You need a marketing plan to keep your EFR courses full.
Decide who your potential participants are and carefully craft your marketing
message to appeal to each group. You also need to arrange your courses in a way
that is convenient and attractive to potential participants.
break this down into three simple steps:
is eligible to complete first aid training, so the potential market is huge.
Start by researching who may need CPR and first aid training in your local area
to help you focus on specific groups. This training is often required for
certain roles, such as child care, life guarding or commercial driving
licenses. Also look towards anyone involved in organisations such as schools,
universities or youth groups.
a contact: You
can reach out to these groups through various mechanisms – direct email, ads,
social media, events, mail or phone calls can all be effective. Try to identify
the decision maker as a point of contact and speak to them personally. For
example in a business this may be the human resources manager, whilst in a
sporting club it might be the chairperson or coach.
the benefits! Make
sure you emphasise the huge advantages offered by your EFR courses. For
example, the fact that you can offer dedicated paediatric first aid courses,
AED training or separate secondary care. EFR course are based on
internationally recognised medical guidelines and that you can offer flexible
ready to follow up your contacts with additional communications and information.
more details on how to market your EFR courses, don’t forget to refer to your
EFR Instructor Manual (page A20) or contact your EFR Instructor Trainer for
Does your local marketplace have a need for any first aid
training that is not immediately available through the current suite of EFR
courses? You may think the EFR programs cannot cover these gaps in the
market but by using an alternate route, these gaps may well be filled to grow
your first aid business.
To give you food for thought, here are some examples that
might work well in your local marketplace:
EFR Distinctive Specialties
Recognised first aid
training – in Australia / New Zealand
EFR DISTINCTIVE SPECIALTIES
You might like to
author an EFR Distinctive Specialty to expand your business. Once you have an
idea for your EFR
Distinctive Speciality, for instance Primary and Secondary Care at Festivals, Marathons,
etc., simply download the EFR
Distinctive Specialty Template and use it to write your own course outline. This
template makes writing your own course a very simple process for you. If any
particular local government requirements apply in your country, make sure you
accommodate for these in your instructor-authored course outline.
Your Regional Training Consultant will
work with you to answer any questions you have and provide feedback, should
your outline need revision. Once you are both satisfied with the Distinctive Specialty, the course
outline and the application will be submitted to a
review panel for consideration.
It’s that simple. EFR Distinctive Specialities
are an excellent opportunity to add something unique, that prospective clients
need or want, to your business model and will support your business plans for
your EFR business growth.
RECOGNISED FIRST AID
TRAINING – in Australia / New Zealand
Most workplaces in Australia look for Nationally Recognised Training in CPR and
first aid, which must be conducted through a Registered Training Organisation
(RTO). EFR Instructors in Australia with the additional credential called Cert
IV TAE, can become
a PADI RTO Trainer and deliver recognised first aid
In New Zealand, EFR courses are recognised by the New Zealand Qualifications Authority (NZQA) when conducted at a Private Training Establishment (PTE) and competency was assessed as assessed as meeting OSH/NZQA unit standard 6400, 6401, 6402 (or 6400, 26551, 26522 or equivalent / most recent unit standards).